Best Social Media Marketing Software for Small Businesses (Free & Paid)

Social Media Marketing Software is designed to help businesses manage and optimize their presence on social media platforms. For small businesses, effective social media marketing can significantly increase brand awareness and attract new customers. This software provides tools to schedule and publish posts across multiple platforms such as Facebook, Instagram, Twitter, and LinkedIn, saving time and ensuring consistency in your messaging. It also offers content creation features, allowing you to design engaging graphics and videos that capture your audience’s attention. Monitoring tools track mentions, comments, and messages, enabling you to respond promptly and engage with your followers effectively. Analytics and reporting features provide insights into the performance of your social media campaigns, including metrics like reach, engagement, and conversion rates. These insights help you understand what works and what doesn’t, allowing you to refine your strategies for better results. Additionally, Social Media Marketing Software often includes features for managing advertising campaigns, helping you target specific demographics and optimize your ad spend. By automating routine tasks and providing valuable data, this software empowers small businesses to focus on creating meaningful content and building relationships with their audience. The user-friendly interfaces make it accessible even for those without extensive marketing experience. To enhance your social media strategy and grow your online presence, here are some Social Media Marketing Software options to consider:

  • 4.7 avg. rating from 03 reviews

Last Updated: October 01, 2025

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Popular Picks in Social Media Marketing Software

Castmagic

Castmagic

$39 Per month

Iconosquare

Iconosquare

$39 Per month

HubSpot Marketing Hub

HubSpot Marketing Hub

$800 Per month

Canva

Canva

   (4.3)

$45.37 Per year

List of Top Social Media Marketing Software for Small Businesses

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EmbedSocial is a comprehensive social media management software designed to help businesses enhance their online presence and engage with customers effectively. This platform offers a range of tools for content creation, scheduling, and analytics, ensuring efficient social media operations. With EmbedSocial, users can easily create visually appealing posts, schedule them across multiple platforms,... Read more about EmbedSocial

Free Trial

Available

Pricing Type

$7150 Per month

Location

United States

mLabs is a robust social media management software designed to help businesses manage their online presence across multiple social media platforms. This platform provides comprehensive tools for scheduling posts, tracking engagement, and analyzing social media performance, enabling organizations to optimize their social media strategies. With features such as content calendars, automated posting, ... Read more about mLabs

Free Trial

Available

Pricing Type

$14.9 Per month

Location

Brazil

Sotrender is a social media analytics tool designed to help businesses and marketers analyze the performance of their social media campaigns. The platform offers detailed insights into engagement metrics, audience demographics, and content effectiveness across various platforms like Facebook, Instagram, and Twitter. With Sotrender, users can track key performance indicators (KPIs), monitor competi... Read more about Sotrender

Free Trial

Available

Pricing Type

$34 Per feautre

Location

Poland

Raw Shorts is a dynamic video making software designed to empower businesses and individuals to create engaging and professional-quality animated videos with ease and creativity. It offers a comprehensive platform for designing, animating, and sharing captivating video content seamlessly. Raw Shorts features intuitive drag-and-drop interfaces, a vast library of customizable templates, and a rich c... Read more about Raw Shorts

Free Trial

Available

Pricing Type

$39 Per feautre

Location

United States

Tweepi is a powerful social media marketing software designed to help businesses grow their presence on Twitter and engage with their target audience effectively. This platform provides tools for discovering and analyzing Twitter users, enabling organizations to identify potential followers, influencers, and competitors. With its intuitive interface, Tweepi allows users to manage their Twitter acc... Read more about Tweepi

Free Trial

NA

Pricing Type

$10.75 Per feautre

Location

United States

PLANN is a comprehensive social media marketing software that empowers businesses and marketers to plan, schedule, and manage their social media campaigns from a single platform. It offers an intuitive drag-and-drop interface for creating visually appealing social media posts and scheduling them across multiple platforms like Instagram, Facebook, and Twitter. With PLANN, users can create and maint... Read more about PLANN

Free Trial

NA

Pricing Type

Contact Vendor

Location

Australia

Best Influencer Marketing Platform

Upfluence is a digital tool connecting brands with social media influencers to facilitate collaboration and marketing campaigns. It acts as a centralized hub, streamlining the identification, communication, and management of influencer partnerships. The platform leverages data analytics to match brands with influencers whose audience aligns with their target demographic. The tool’s user-friendly... Read more about Upfluence

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Best, easy, powerful yet affordable Customer Relationship Management (CRM) with sales and marketing automation for small businesses.

Agile CRM is a cloud-based customer relationship management software that integrates sales, marketing, and service functionalities. It offers contact management to organize customer data. Sales tracking tools help monitor deals and stages. With Agile CRM, users can automate marketing tasks like emails and social media campaigns. The software includes a telephony feature for customer calls within t... Read more about Agile CRM

Free Trial

NA

Pricing Type

$8.99 Per month

Location

United States

Social Video and Content App for Small Businesses

Ripl is a mobile and desktop application designed to help small businesses create, share, and track engaging animated social media posts with ease. Its standout feature is the vast library of customizable templates, which allows users to quickly produce professional-looking graphics and videos tailored to their brand's aesthetic. Ripl simplifies the process of adding text, music, and photos to cre... Read more about Ripl

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Comarch Social Mining is an innovative social media marketing software designed to help organizations analyze and optimize their social media strategies. The platform provides tools for monitoring social media channels, tracking brand mentions, and analyzing user sentiment. With its user-friendly interface, Comarch Social Mining enables marketers to gain insights into audience behavior, identify t... Read more about Comarch Social Mining

Free Trial

NA

Pricing Type

Contact Vendor

Location

Poland

KickoffLabs is a dynamic social media marketing software designed to help businesses create engaging campaigns and drive audience interaction across various social platforms. This platform offers a suite of tools for campaign creation, lead generation, and performance tracking, ensuring that your social media efforts are effective and measurable. KickoffLabs enables users to design interactive cam... Read more about KickoffLabs

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

Engage and support customers on social media

NapoleonCat is a comprehensive Social Media Marketing Software designed to help businesses manage and optimize their social media presence effectively. The platform offers tools for scheduling posts, monitoring social media conversations, and analyzing engagement metrics across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn. NapoleonCat features an intuitive dashboard tha... Read more about NapoleonCat

Free Trial

Available

Pricing Type

$32 Per month

Location

Poland

Dash Hudson is a social media management software platform designed to help businesses optimize their social media marketing efforts. It provides a suite of tools to manage, schedule, and analyze social media content across multiple platforms, including Instagram, Facebook, Twitter, and LinkedIn. With Dash Hudson, businesses can create and schedule posts, track engagement, and measure the performa... Read more about Dash Hudson

Free Trial

Available

Pricing Type

$499 Per month

Location

Canada

Flockler is a comprehensive social media marketing software designed to help businesses curate, display, and engage their audiences through social media content. The platform allows users to collect and showcase user-generated content from various social media platforms on their websites, creating a dynamic and engaging social hub. Flockler offers tools to create shoppable galleries, hashtag campa... Read more about Flockler

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

Content Planning, Approval & Collaboration Done Right

Planable is an intuitive software solution designed to streamline and enhance social media collaboration for businesses. With its user-friendly interface, the platform facilitates seamless planning, creation, and approval of social media content. Planable's visual editor allows teams to preview and edit posts in a real-time collaborative environment, fostering efficient workflows. The software's c... Read more about Planable

Free Trial

Available

Pricing Type

$11 Per month

Location

United States

AdStage is a powerful Social Media Marketing Software designed to help businesses create, manage, and optimize their social media campaigns across multiple platforms. It offers a unified dashboard that integrates with major social networks like Facebook, Instagram, Twitter, and LinkedIn, enabling marketers to streamline their advertising efforts. AdStage features advanced analytics and reporting t... Read more about AdStage

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Statusbrew is an all-in-one social media management software designed to help businesses manage their social media presence, engage with audiences, and measure performance. The platform provides tools for scheduling posts, tracking engagement, and analyzing social media metrics across platforms like Facebook, Twitter, Instagram, and LinkedIn. Statusbrew’s user-friendly interface allows businesse... Read more about Statusbrew

Free Trial

Available

Pricing Type

$179 Per month

Location

United States

Designmaker is a versatile social media marketing software designed to empower businesses in creating captivating visual content for their online marketing campaigns. With a vast library of customizable templates, stock images, and design elements, users can easily craft stunning graphics, videos, and animations tailored for various social media platforms. The user-friendly drag-and-drop interface... Read more about Designmaker

Free Trial

Available

Pricing Type

$39 Per feautre

Location

Singapore

Native Stories is a specialized social media marketing software designed to help organizations create and manage engaging native advertising campaigns. This platform provides users with tools to design captivating ad content that blends seamlessly with social media feeds, ensuring higher engagement rates. With Native Stories, businesses can easily target specific audiences based on demographics an... Read more about Native Stories

Free Trial

Available

Pricing Type

Contact Vendor

Location

France

The ultimate platform for managing your influence

Influence4You is a cutting-edge influencer marketing platform that connects brands with social media influencers. It simplifies collaboration by providing a user-friendly interface for seamless communication and campaign management. The platform efficiently identifies influencers matching brand needs, ensuring targeted and impactful promotions. With detailed analytics, it empowers brands to track ... Read more about Influence4You

Free Trial

Available

Pricing Type

$490 Per month

Location

France

Best Social Media Management Tools

eClincher is a robust and versatile social media management software ideal for businesses and marketing professionals. Its primary strength lies in its ability to manage multiple social media accounts from a single platform, simplifying the task of posting and scheduling content. eClincher offers powerful analytics tools, providing in-depth insights into social media performance and audience engag... Read more about eclincher

Free Trial

14 Days

Pricing Type

$65 Per month

Location

United States

Grow and Manage Your Instagram Account

Combin is an innovative Instagram growth and management solution tailored for brands and individuals keen on expanding their digital footprint. It specializes in audience targeting and engagement, offering powerful search tools to find potential followers and influencers by interests, hashtags, and location. What sets Combin apart is its ability to schedule posts and stories, ensuring consistent c... Read more about Combin

Free Trial

NA

Pricing Type

$15 Per month

Location

United States

Build Your Online Community, Your Way.

SocialEngine is a powerful social media marketing software that helps businesses and creators build custom online communities. With advanced features like user engagement tools, content sharing, private groups, and monetization options, SocialEngine enables brands to create and manage their own social platforms. It supports SEO, analytics, and integrations with marketing tools to enhance audi... Read more about SocialEngine PHP

Free Trial

14 Days

Pricing Type

$$199 Per one-time

Location

India

Qwaya is a powerful social media marketing software specifically designed for businesses aiming to optimize their advertising efforts on platforms like Facebook and Instagram. This platform provides comprehensive tools for ad creation, targeting, and performance tracking, simplifying the campaign management process. Users can access advanced analytics tools that offer deep insights into audience b... Read more about Qwaya

Free Trial

Available

Pricing Type

$149 Per feautre

Location

Sweden

Bottlenose is a sophisticated Brand Management Software designed to help businesses build, monitor, and enhance their brand presence across various channels. It offers a comprehensive platform for managing brand assets, tracking brand performance, and ensuring consistent brand messaging, ensuring that businesses maintain a strong and cohesive brand identity. Bottlenose features an intuitive interf... Read more about Bottlenose

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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