Best Social Media Marketing Software for Small Businesses (Free & Paid)

Social Media Marketing Software is designed to help businesses manage and optimize their presence on social media platforms. For small businesses, effective social media marketing can significantly increase brand awareness and attract new customers. This software provides tools to schedule and publish posts across multiple platforms such as Facebook, Instagram, Twitter, and LinkedIn, saving time and ensuring consistency in your messaging. It also offers content creation features, allowing you to design engaging graphics and videos that capture your audience’s attention. Monitoring tools track mentions, comments, and messages, enabling you to respond promptly and engage with your followers effectively. Analytics and reporting features provide insights into the performance of your social media campaigns, including metrics like reach, engagement, and conversion rates. These insights help you understand what works and what doesn’t, allowing you to refine your strategies for better results. Additionally, Social Media Marketing Software often includes features for managing advertising campaigns, helping you target specific demographics and optimize your ad spend. By automating routine tasks and providing valuable data, this software empowers small businesses to focus on creating meaningful content and building relationships with their audience. The user-friendly interfaces make it accessible even for those without extensive marketing experience. To enhance your social media strategy and grow your online presence, here are some Social Media Marketing Software options to consider:

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Last Updated: October 01, 2025

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Popular Picks in Social Media Marketing Software

Castmagic

Castmagic

$39 Per month

Iconosquare

Iconosquare

$39 Per month

HubSpot Marketing Hub

HubSpot Marketing Hub

$800 Per month

Canva

Canva

   (4.3)

$45.37 Per year

List of Top Social Media Marketing Software for Small Businesses

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Inflact is a comprehensive social media marketing software designed to enhance your brand's online presence. This platform provides a suite of tools to streamline social media management, including post scheduling, content creation, and audience engagement. With its intuitive interface, Inflact enables users to design visually appealing posts, analyze performance metrics, and identify trending has... Read more about Inflact

Free Trial

NA

Pricing Type

Contact Vendor

Location

Denmark

RecurPost is a powerful social media management software designed to enhance online presence and streamline content scheduling for businesses and marketers. With its intuitive interface, users can easily create, curate, and schedule posts across multiple social media platforms, ensuring consistent engagement with their audience. RecurPost's unique evergreen content feature allows users to recycle ... Read more about RecurPost

Free Trial

Available

Pricing Type

$15 Per month

Location

United States

Anyword Closes the Feedback Loop.

Anyword is an artificial intelligence software designed to optimize digital marketing efforts by generating high-performing ad copy, headlines, and other content. The platform uses AI-powered language models to analyze data, predict consumer behavior, and create compelling copy that resonates with target audiences. Anyword allows marketers to test and refine their content by providing performance ... Read more about Anyword

Free Trial

Available

Pricing Type

$39 Per month

Location

United States

Easy-Peasy.AI is an AI-powered writing assistant software designed to help users create high-quality written content quickly and effortlessly. The software leverages natural language processing (NLP) and machine learning algorithms to assist with generating text, improving grammar, and enhancing the overall quality of written materials. Whether for blog posts, emails, social media updates, or acad... Read more about Easy-Peasy.AI

Free Trial

Available

Pricing Type

$4.99 Per month

Location

Singapore

Listing & Reputation Management Software

Synup is a cloud-based, all-in-one local marketing software designed for businesses to manage their online presence and reputation effectively. Key to Synup's offering is its ability to streamline local listings across numerous directories, ensuring business information is consistent and accurate everywhere. This feature enhances local SEO, helping businesses rank higher in search results. Synup a... Read more about Synup

Free Trial

NA

Pricing Type

$79 Per month

Location

United States

PromoJam is an innovative social media marketing software designed to empower businesses in creating, managing, and analyzing their marketing campaigns across various platforms. The intuitive dashboard allows users to easily design eye-catching promotional content and schedule posts, enabling efficient campaign management. PromoJam’s audience targeting features ensure that brands reach their ide... Read more about PromoJam

Free Trial

NA

Pricing Type

$29.99 Per feautre

Location

United States

SoCast Solutions is a comprehensive content management software designed to empower organizations to manage their digital content effectively. With its user-friendly interface, SoCast enables users to create, publish, and optimize content across multiple platforms seamlessly. The software supports features for website management, social media integration, and analytics, providing users with insigh... Read more about SoCast Solutions

Free Trial

Available

Pricing Type

$200 Per user

Location

Canada

Optmyzr is a powerful pay-per-click (PPC) management software that helps businesses and agencies optimize their digital advertising campaigns. The platform integrates with major advertising platforms like Google Ads and Bing Ads, offering tools for bid management, ad optimization, and automated reporting. With Optmyzr, users can automate routine PPC tasks, monitor campaign performance, and make da... Read more about Optmyzr

Free Trial

Available

Pricing Type

$209 Per month

Location

United States

ConnectSuite is an allinone social media marketing software designed to help businesses manage, schedule, and analyze their social media presence across multiple platforms. With ConnectSuite, marketing teams can create and schedule posts in advance, ensuring consistent content delivery and saving time. The software includes robust social media analytics tools that track engagement metrics, audienc... Read more about ConnectSuite

Free Trial

Available

Pricing Type

Contact Vendor

Location

Vietnam

Zuberance is a comprehensive Brand Management Software designed to help businesses build, maintain, and enhance their brand identity across multiple channels and touchpoints. This robust platform offers a wide range of features, including brand asset management, campaign planning, social media monitoring, and performance analytics, ensuring that all aspects of brand management are handled efficien... Read more about Zuberance

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Socialshaker is an innovative contest software designed to help businesses engage their audiences and boost brand awareness through interactive promotions. This platform provides tools for creating and managing online contests, sweepstakes, and giveaways, enabling organizations to reach their marketing goals. Users can customize contest templates, set entry requirements, and track participant enga... Read more about Socialshaker

Free Trial

Available

Pricing Type

$249 Per year

Location

France

Popupsmart is a lead capture software designed to help businesses convert website visitors into leads through customizable popups. The platform offers a user-friendly interface that allows users to create targeted popups based on visitor behavior, such as exit intent, time on page, or scroll depth. Popupsmart supports various popup formats, including modal windows, slide-ins, and floating bars, en... Read more about Popupsmart

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Account-Based Marketing (ABM) Platform

RollWorks Account-Based Platform is a specialized B2B marketing software developed for precision targeting and engagement in account-based marketing strategies. It excels in identifying high-value target accounts and key decision-makers within those accounts, leveraging advanced data and AI technology. The platform enables users to create personalized, multi-channel campaigns, ensuring relevant me... Read more about RollWorks

Free Trial

NA

Pricing Type

Contact Vendor

Location

Afghanistan

Dialogfeed is a specialized event marketing software designed to enhance the promotion and engagement of events. This platform provides tools for managing social media feeds, creating event websites, and facilitating attendee interactions. With its user-friendly interface, event organizers can easily curate content from various sources and display it in real time on event websites and social media... Read more about Dialogfeed

Free Trial

Available

Pricing Type

$89 Per user

Location

France

SafeOpt is an advanced ecommerce software designed to optimize online retail operations and enhance customer experiences. This platform provides users with tools to manage product listings, track sales, and process payments efficiently. SafeOpt includes features for optimizing checkout processes, managing inventory, and generating reports on sales performance, ensuring that organizations can make ... Read more about SafeOpt

Free Trial

Available

Pricing Type

$500 Per user

Location

United States

Nuvi is a comprehensive social media management software designed to help businesses enhance their online presence and engage with their audience effectively. This platform provides powerful tools for social listening, content scheduling, and analytics, enabling organizations to manage their social media accounts seamlessly. With its intuitive interface, users can easily create and schedule posts,... Read more about Nuvi

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Kontentino is a user-friendly Social Media Management Software designed to help businesses and agencies streamline their social media marketing efforts. The platform offers tools for planning, creating, scheduling, and approving social media content across multiple channels, ensuring that campaigns run smoothly and on time. Kontentino features collaboration tools that allow teams to work together ... Read more about Kontentino

Free Trial

Available

Pricing Type

$59 Per month

Location

Slovakia

The review management platform for marketing agencies

Grade.us is a specialized review management software designed to help businesses amplify their positive customer feedback and manage their online reputation. Its standout feature is the ability to streamline the collection and sharing of customer reviews across various platforms, including Google, Facebook, and Yelp. The software facilitates the creation of automated email and SMS campaigns to enc... Read more about Grade.us

Free Trial

NA

Pricing Type

$25 Per month

Location

United States

The Platform Built for Marketers + Empowered by AI

Opal is a strategic marketing planning software designed to revolutionize the way brands and teams collaborate on content creation and marketing campaigns. Its key strength lies in providing a unified platform for visualizing and orchestrating marketing strategies. Opal facilitates the alignment of teams around a shared visual content calendar, ensuring consistent and effective campaign execution.... Read more about Opal

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Distribion is a powerful social media marketing software designed to enhance brand engagement and visibility for organizations. This platform offers comprehensive tools for managing social media campaigns, scheduling posts, and analyzing performance metrics, ensuring effective outreach and engagement. With Distribion, users can easily create and distribute content across multiple social media chan... Read more about Distribion

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SocialMotus is an innovative social media marketing software designed to streamline social media management and enhance brand visibility. This comprehensive platform provides tools for content scheduling, analytics, and engagement tracking, ensuring effective social media campaigns. With SocialMotus, organizations can automate posting schedules, allowing for consistent content delivery across mult... Read more about SocialMotus

Free Trial

NA

Pricing Type

Contact Vendor

Location

Australia

Kompyte is an advanced competitive intelligence software designed to help businesses monitor, analyze, and respond to their competitors' activities in real-time. It offers a comprehensive suite of tools that automate the collection and analysis of competitive data from various online sources, including websites, social media, and digital marketing campaigns. Kompyte’s intuitive interface allows ... Read more about Kompyte

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Missinglettr is an innovative social media marketing software designed to automate and enhance content sharing across platforms. This tool enables users to create engaging social media campaigns from existing blog posts, automatically generating a series of posts to promote content effectively. With its intelligent scheduling feature, Missinglettr optimizes posting times for maximum engagement, al... Read more about Missinglettr

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

HeyOrca is a dynamic content marketing software designed to help businesses plan, create, and manage their social media content effectively. This powerful platform offers features such as content scheduling, collaboration tools, and performance analytics, enabling marketing teams to streamline their workflows. With its userfriendly interface, users can easily create and organize content calendars,... Read more about HeyOrca

Free Trial

Available

Pricing Type

$149 Per user

Location

Canada

Phlanx is an influencer marketing software that connects brands with influencers for effective social media marketing campaigns. It provides a searchable database of influencers, with detailed analytics on engagement rates, audience demographics, and follower authenticity, helping brands find the right partners for their campaigns. Phlanx’s influencer verification tools allow marketers to assess... Read more about Phlanx

Free Trial

Available

Pricing Type

$25 Per month

Location

Australia

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