Best Social Media Marketing Software for Small Businesses (Free & Paid)

SocialPilot is a comprehensive social media marketing tool designed for scheduling posts, analyzing performance, and managing social media accounts. It supports multiple platforms including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Key features include a user-friendly dashboard for organizing posts, a content calendar for planning, and analytics for tracking engagement and reach. Soci... Read more about SocialPilot

Followerwonk is a specialized social media marketing software focused on helping businesses analyze and optimize their Twitter presence. This platform offers powerful tools for discovering and connecting with Twitter users based on various criteria, including location, bio, and influence. With its intuitive interface, Followerwonk allows users to conduct in-depth analyses of their Twitter follower... Read more about Followerwonk

Metricool is a powerful social media management software that enables businesses to efficiently manage, analyze, and grow their online presence across multiple platforms. With Metricool, users can schedule posts, track engagement, and monitor real-time performance on platforms such as Facebook, Instagram, Twitter, and LinkedIn. The software offers in-depth analytics, helping businesses understand ... Read more about Metricool

Hibu is a social media marketing software designed to help businesses enhance their online presence, engage with customers, and drive growth through effective social media strategies. The platform offers tools to schedule, manage, and monitor posts across various social media platforms like Facebook, Instagram, and Twitter. With Hibu, businesses can craft targeted ads, create custom content, and t... Read more about Hibu

TapInfluence is a social media marketing software that empowers businesses to create, manage, and optimize influencer marketing campaigns. The platform connects brands with a vast network of influencers across various social media platforms, making it easier to find the right partners for promoting products and services. TapInfluence’s intuitive interface allows users to design campaigns, track ... Read more about TapInfluence

iContact is a streamlined email marketing software designed for businesses aiming to boost their email communication effectiveness. Renowned for its simplicity and efficiency, iContact is perfect for both novices and experienced marketers. Its standout feature is the drag-and-drop email editor, making the creation of professional-looking emails quick and straightforward. The software boasts a vari... Read more about iContact

Simplified is a user-friendly and versatile software designed to streamline various creative and marketing tasks. It offers an array of features, including graphic design tools, video editing capabilities, and a powerful AI copywriter. All these features make it an all-in-one platform for content creation. The software's intuitive interface allows easy navigation and enables users to design graphi... Read more about Simplified

Jasper is an innovative AI-powered writing assistant that revolutionizes content creation. It's designed to help users generate high-quality written material efficiently. Jasper excels in creating diverse types of content, from blog posts and marketing copy to emails and social media updates. Its key feature is the ability to understand context and produce relevant, coherent text, making it a valu... Read more about Jasper

SocialFlow is an innovative social media marketing software designed to help organizations optimize their social media strategies and improve engagement with their audiences. This platform provides tools for content scheduling, analytics, and audience targeting, ensuring that businesses can effectively manage their social media presence. With features for real-time performance tracking and sentime... Read more about SocialFlow

QZZR is a dynamic survey software designed to help organizations gather insights and feedback from their audience. This platform offers comprehensive tools for creating, distributing, and analyzing surveys, ensuring that users can effectively collect valuable data. With its intuitive interface, users can easily design engaging surveys, customize questions, and share them across multiple channels s... Read more about QZZR

Thryv is a comprehensive business management platform created for small businesses. It combines essential tools like CRM, marketing automation, and appointment scheduling in one user-friendly interface. With Thryv, businesses can easily manage customer relationships, streamline communication, and boost their online presence. The platform includes features like online booking, allowing clients to s... Read more about Thryv

MeetEdgar is a social media management tool designed with a focus on automating content recycling and scheduling, making it ideal for small businesses and entrepreneurs seeking to maximize their online presence without constant oversight. Its unique feature is the content library, where users categorize updates that Edgar then smartly recycles, ensuring a steady stream of engagement even during of... Read more about MeetEdgar

Postcron is an efficient social media marketing software designed to simplify and optimize the management of social media campaigns. This platform allows users to schedule and publish posts across multiple social media channels, ensuring consistent engagement with their audience. With Postcron's intuitive interface, marketers can easily create, edit, and organize content calendars, making it easie... Read more about Postcron

Act-On is a comprehensive marketing automation platform designed to streamline digital marketing efforts. It offers features like email marketing, allowing users to create and send targeted emails. With lead management, users can track and nurture leads effectively. The platform also supports social media management, enabling engagement across various social channels. Act-On includes analytics too... Read more about Act-On

Marin Software is a sophisticated social media marketing software designed to optimize online advertising campaigns across multiple platforms. With its comprehensive suite of tools, marketers can manage ad placements, track performance metrics, and analyze audience engagement effectively. The user-friendly interface allows for real-time adjustments to campaigns, ensuring maximum visibility and ret... Read more about Marin Software

Percolate is a powerful digital asset management software designed to streamline content creation and distribution for marketing teams. This platform offers comprehensive tools for managing digital assets, collaborating on creative projects, and ensuring brand consistency across channels. With its user-friendly interface, users can easily organize, search, and share assets, enabling seamless colla... Read more about Percolate

onalytica is a comprehensive social media management software designed to enhance brand visibility and engagement across various platforms. With its intuitive interface, onalytica allows users to schedule posts, monitor brand mentions, and analyze audience engagement seamlessly. The software provides powerful analytics tools that track key performance metrics, helping businesses understand the imp... Read more about onalytica

HypeAuditor is a sophisticated influencer marketing software designed to help brands identify, evaluate, and manage influencer partnerships effectively. This powerful platform offers a suite of tools that facilitate influencer discovery, audience analytics, campaign management, and reporting, ensuring organizations can optimize their influencer marketing strategies. HypeAuditor’s user-friendly i... Read more about HypeAuditor

Chatfuel is a powerful live chat software designed to enhance customer support and engagement for businesses of all sizes. It offers a comprehensive platform for real-time communication between businesses and their customers, ensuring prompt and personalized assistance. Chatfuel features customizable chat widgets, automated greetings, and proactive chat triggers, enabling businesses to engage webs... Read more about Chatfuel

Opendorse is a social media marketing platform that streamlines the process of managing brand advocacy and athlete or influencer partnerships. Designed to help brands connect with influencers, athletes, and other public figures, Opendorse enables users to automate the creation and distribution of content, ensuring consistency across social media channels. The software provides real-time analytics,... Read more about Opendorse

Click Analytic is a social media marketing software designed to help businesses optimize their social media campaigns by providing real-time insights, analytics, and performance tracking. The platform integrates with various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to track engagement metrics such as likes, shares, and comments. Click Analytic offers tools for ... Read more about Click Analytic

Umbler Talk is a customer communications management software designed to streamline and enhance business interactions with clients across multiple channels. Ideal for businesses that rely on consistent customer engagement, Umbler Talk supports email, SMS, and live chat communication, enabling quick and effective responses to customer inquiries. The software provides a unified inbox, allowing suppo... Read more about Umbler Talk

Social News Desk is an advanced social media management software designed to help businesses and media organizations manage their social media presence effectively. With this platform, users can schedule posts, track engagement, and monitor social media performance across multiple platforms such as Facebook, Twitter, Instagram, and LinkedIn. Social News Desk allows teams to collaborate on content ... Read more about Social News Desk

Kentico is a powerful software that helps businesses create and manage websites with ease. It offers user-friendly features, allowing even those without technical skills to handle content effortlessly. With customizable templates, the platform enables the creation of visually appealing websites. Kentico is not just a content management system (CMS) but also supports e-commerce, making it ideal for... Read more about Kentico

vidIQ is an essential tool for YouTube creators looking to grow their channels and enhance their video performance. It provides deep insights into analytics, keyword research, and competitive analysis, helping creators understand what drives views and engagement. vidIQ's standout feature is its "Video Scorecard," which offers real-time feedback on videos, including SEO, social shares, and engageme... Read more about vidIQ