Best Social Media Marketing Software for Small Businesses (Free & Paid)

Social Media Marketing Software is designed to help businesses manage and optimize their presence on social media platforms. For small businesses, effective social media marketing can significantly increase brand awareness and attract new customers. This software provides tools to schedule and publish posts across multiple platforms such as Facebook, Instagram, Twitter, and LinkedIn, saving time and ensuring consistency in your messaging. It also offers content creation features, allowing you to design engaging graphics and videos that capture your audience’s attention. Monitoring tools track mentions, comments, and messages, enabling you to respond promptly and engage with your followers effectively. Analytics and reporting features provide insights into the performance of your social media campaigns, including metrics like reach, engagement, and conversion rates. These insights help you understand what works and what doesn’t, allowing you to refine your strategies for better results. Additionally, Social Media Marketing Software often includes features for managing advertising campaigns, helping you target specific demographics and optimize your ad spend. By automating routine tasks and providing valuable data, this software empowers small businesses to focus on creating meaningful content and building relationships with their audience. The user-friendly interfaces make it accessible even for those without extensive marketing experience. To enhance your social media strategy and grow your online presence, here are some Social Media Marketing Software options to consider:

  • 4.7 avg. rating from 03 reviews

Last Updated: October 01, 2025

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Popular Picks in Social Media Marketing Software

Castmagic

Castmagic

$39 Per month

Iconosquare

Iconosquare

$39 Per month

HubSpot Marketing Hub

HubSpot Marketing Hub

$800 Per month

Canva

Canva

   (4.3)

$45.37 Per year

List of Top Social Media Marketing Software for Small Businesses

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I'm looking for Social Media Marketing Software that is:

ToneDen is an innovative social media marketing software designed to help businesses and artists amplify their online presence and engage their audience effectively. The platform provides tools for creating targeted marketing campaigns, managing social media accounts, and analyzing engagement metrics. With its user-friendly interface, ToneDen allows users to design customizable landing pages, auto... Read more about ToneDen

Free Trial

Available

Pricing Type

$50 Per feautre

Location

United States

PlayTraffic is a comprehensive social media marketing software designed to help businesses amplify their online presence and engage with their target audience effectively. The platform offers a suite of tools for content creation, scheduling, and distribution across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more. PlayTraffic enables users to plan and exe... Read more about PlayTraffic

Free Trial

NA

Pricing Type

$37 Per year

Location

India

Tube Traffic is a comprehensive social media marketing software designed to help businesses amplify their online presence and engage effectively with their target audience. The platform offers a suite of tools for creating, scheduling, and managing social media campaigns across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and more. Tube Traffic supports advanced targeting ... Read more about Tube Traffic

Free Trial

NA

Pricing Type

$37 Per year

Location

India

Mighty Memes is an innovative social media marketing software designed to help businesses create, manage, and optimize their meme-based campaigns for enhanced audience engagement and brand visibility. The platform offers a comprehensive suite of tools for designing visually appealing and shareable memes, scheduling posts, and tracking campaign performance across various social media platforms, inc... Read more about Mighty Memes

Free Trial

NA

Pricing Type

$37 Per year

Location

India

TweetPush is an innovative social media marketing software designed to enhance your brand’s presence and engagement across various social media platforms. The platform offers a comprehensive suite of tools for scheduling posts, managing multiple accounts, and analyzing campaign performance, ensuring your marketing efforts are both efficient and effective. With features like automated posting, co... Read more about TweetPush

Free Trial

NA

Pricing Type

$37 Per year

Location

India

Memester is a dynamic social media marketing software tailored to help businesses create, manage, and optimize meme-based marketing campaigns. The platform offers an intuitive interface for designing engaging and shareable memes that resonate with your target audience, enhancing brand visibility and relatability. Memester provides a library of customizable templates, ensuring that even those witho... Read more about Memester

Free Trial

NA

Pricing Type

$37 Per year

Location

India

Pinflux is a dynamic social media marketing software designed to help businesses amplify their online presence and engage effectively with their target audience. The platform offers a robust suite of tools for creating, scheduling, and managing content across multiple social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. Pinflux supports advanced analytics and reporting, pr... Read more about Pinflux

Free Trial

NA

Pricing Type

$37 Per year

Location

India

Monitoring and Social Media Management

Mention is a powerful real-time media monitoring software designed to help businesses track their brand presence across the web and social media. Its key strength lies in providing immediate alerts whenever a brand is mentioned online, enabling quick and informed responses. Mention excels in scanning a wide range of sources, from blogs and forums to major social media platforms, ensuring comprehen... Read more about Mention

Free Trial

14 Days

Pricing Type

$599 Per month

Location

France

Xara Cloud is an online document creation and management platform that enables teams to collaborate on professional-looking documents, presentations, and marketing materials. It offers an intuitive drag-and-drop interface with a variety of templates and design elements. Xara Cloud allows real-time collaboration, ensuring that team members can work together seamlessly from different locations. The ... Read more about Xara Cloud

Free Trial

Available

Pricing Type

$5.95 Per year

Location

Germany

Easypromos is a dynamic social media marketing software designed to help businesses engage their audience and grow their online presence. It offers a comprehensive suite of tools for creating and managing interactive promotions, contests, and campaigns across various social media platforms. Easypromos provides customizable templates and intuitive design features, allowing marketers to craft visual... Read more about Easypromos

Free Trial

Available

Pricing Type

$29 Per month

Location

Spain

dlvr.it is an efficient social media marketing software designed to simplify content distribution across multiple platforms. It enables users to automatically share blog posts, news articles, and other content to social media channels such as Facebook, Twitter, LinkedIn, and more. With its intuitive interface, users can set up RSS feeds, schedule posts, and customize messages to fit each platform�... Read more about dlvr.it

Free Trial

NA

Pricing Type

$8.29 Per user

Location

United States

Audience Intelligence and Twitter Marketing

Audiense is a sophisticated audience intelligence and segmentation tool. It stands out for its ability to provide deep insights into audience behaviors and preferences on social media platforms. It enables marketers to identify and understand their target segments with precision, leveraging rich data analytics to uncover demographic, psychographic, and behavioral patterns. Audiense's unique featur... Read more about Audiense

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Hopper HQ is a social media marketing software designed for scheduling and managing posts across multiple platforms, including Instagram, Facebook, Twitter, and LinkedIn. It provides a visual planner, allowing users to preview and arrange content before publishing, making it easy to maintain a cohesive brand presence. Hopper HQ also offers analytics for tracking post performance, follower growth, ... Read more about Hopper HQ

Free Trial

Available

Pricing Type

$19 Per feautre

Location

United Kingdom

SumAll is a dynamic business intelligence software designed to help organizations visualize and analyze their data effectively. This platform provides powerful data aggregation tools, enabling users to connect to various data sources, including social media, e-commerce, and web analytics. With its intuitive dashboard, SumAll allows users to create custom reports and visualizations that highlight k... Read more about SumAll

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Amazing SEO and Reporting Tools - all-in-one platform

Raven Tools is a comprehensive SEO and digital marketing software designed to streamline various aspects of online marketing. It's particularly known for its extensive site auditing feature, which helps identify and rectify SEO issues to improve website health. A key functionality is its keyword research and tracking tool, enabling users to monitor and analyze keyword performance effectively. Rave... Read more about Raven Tools

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

LocaliQ is an all-in-one marketing software designed to help businesses of all sizes grow their online presence and drive meaningful customer engagement. It combines the power of digital advertising, lead generation, and marketing analytics in one easy-to-use platform. LocaliQ allows businesses to create and run targeted ads across various digital channels, including Google, Facebook, and Instagra... Read more about LocaliQ

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Get the word out with amazing social media graphics, videos, flyers and email campaigns.

PosterMyWall is a user-friendly graphic design software, particularly known for simplifying the creation of high-quality posters, flyers, and social media graphics. It stands out for its vast library of customizable templates, catering to various themes and occasions, which makes design accessible even to non-professionals. The software's drag-and-drop interface allows for quick and easy editing, ... Read more about PosterMyWall

Free Trial

NA

Pricing Type

$$4.67 Per month

Location

United States

Tagboard is a powerful social media marketing software that enables businesses to aggregate, curate, and display social media content effectively. With Tagboard, users can create engaging social media walls that showcase posts from various platforms, helping brands boost their online presence and engage with audiences in real-time. The platform offers tools for monitoring brand mentions, analyzing... Read more about Tagboard

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SocialPlanner is a social media marketing software that helps businesses plan, manage, and execute social media campaigns efficiently. The platform allows businesses to schedule posts, track engagement, and analyze performance across various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. SocialPlanner’s user-friendly interface makes it easy to create and publish co... Read more about SocialPlanner

Free Trial

Available

Pricing Type

$9 Per month

Location

United Kingdom

Promo.com is an intuitive and powerful video-making software designed for businesses looking to create professional-quality marketing videos quickly and easily. With a vast library of customizable templates, stock footage, and music, Promo.com enables users to craft compelling video content for social media, email campaigns, advertisements, and more, without requiring any previous video editing ex... Read more about Promo.com

Free Trial

NA

Pricing Type

$199 Per month

Location

Israel

The Connected Conversation Platform for Businesses

Nextiva is a cloud-based communication platform that revolutionizes business telecommunications. Primarily known for its VoIP (Voice over Internet Protocol) services, Nextiva offers a robust suite of features including voice, video, and messaging capabilities all integrated into one platform. A standout feature is its advanced call management system, which allows for efficient call routing, auto a... Read more about Nextiva

Free Trial

NA

Pricing Type

$15 Per month

Location

Ukraine

Social Media Management Tool for Agencies & Brands

Sendible is a dynamic social media management tool designed to help marketers streamline their social media strategies across multiple platforms. It excels in scheduling posts, curating content, and engaging with audiences, all from a unified dashboard. What sets Sendible apart is its sophisticated analytics feature, providing deep insights into campaign performance and audience engagement. The so... Read more about Sendible

Free Trial

NA

Pricing Type

$29 Per month

Location

United Kingdom

quintly is a powerful social media analytics software designed to help businesses optimize their social media strategies and improve engagement. This platform provides comprehensive tools for tracking performance metrics, analyzing competitor activities, and generating insightful reports efficiently. With its user-friendly interface, users can easily monitor social media channels, track key perfor... Read more about quintly

Free Trial

Available

Pricing Type

$300 Per month

Location

Germany

Talkwalker is a leading social media analytics tool designed to help brands monitor their online presence and analyze audience sentiment. This platform offers real-time insights into social media conversations, enabling organizations to track mentions, engagement, and trends across various channels. With its powerful analytics capabilities, Talkwalker allows users to measure the effectiveness of t... Read more about Talkwalker

Free Trial

Available

Pricing Type

$9600 Per feautre

Location

Luxembourg

Conversational Cloud is an innovative customer relationship management (CRM) software that helps businesses engage with customers through personalized, automated messaging across multiple channels, such as email, SMS, and live chat. The platform integrates with various communication tools to streamline customer support and improve engagement. Conversational Cloud provides businesses with a single,... Read more about Conversational Cloud

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

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