Best Social Media Marketing Software for Small Businesses (Free & Paid)

Zoho Campaigns is a user-friendly email marketing platform designed to help businesses create, send, and track email campaigns effectively. It offers a variety of features such as automated email sequences, customizable templates, and detailed analytics to gauge campaign performance. The tool integrates seamlessly with Zoho CRM, enhancing the ability to target audiences accurately. Its social medi... Read more about Zoho Campaigns

Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. With an intuitive interface, it can streamline content planning and collaboration to facilitate efficient social media mana... Read more about Zoho Social

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Snapchat is a dynamic social media platform that offers unique opportunities for businesses to engage with a younger, highly interactive audience. Through its ephemeral content format, including Stories and Discover, brands can create authentic and timely marketing campaigns that resonate with users. Snapchat provides a range of advertising options such as Snap Ads, Sponsored Lenses, and Geofilter... Read more about Snapchat

Outbrain is a versatile content discovery platform that enhances online engagement for businesses. With its user-friendly interface, Outbrain amplifies content reach by placing recommended articles and videos on various websites, attracting a broader audience. The platform's algorithm intelligently suggests relevant content to users, improving the overall browsing experience. Outbrain supports con... Read more about Outbrain

Criteo is a leading retargeting software that empowers businesses to reconnect with potential customers who have previously interacted with their websites or apps. This dynamic platform utilizes advanced algorithms to display personalized advertisements across the web, increasing the likelihood of conversion. Criteo’s powerful tracking capabilities enable brands to understand user behavior, allo... Read more about Criteo

Sprinklr is an all-encompassing social media analytics tool designed to empower brands to optimize their online engagement and marketing strategies. This powerful platform offers comprehensive insights into social media performance, enabling businesses to track key performance indicators (KPIs) across multiple channels. Sprinklr’s user-friendly interface allows for real-time monitoring of audien... Read more about Sprinklr

Khoros Marketing is a robust social media marketing software designed to enhance brand engagement and streamline marketing efforts across various platforms. With its comprehensive suite of tools, Khoros enables users to create, schedule, and analyze content efficiently. The platform offers powerful analytics that provide insights into audience behavior, engagement rates, and campaign performance, ... Read more about Khoros Marketing

Gleam Apps is a versatile contest software designed to help businesses run online competitions and promotions that engage audiences and grow brand awareness. The platform provides tools for creating customized contests, collecting participant data, and tracking entries across multiple channels, including social media, email, and websites. Gleam Apps allows businesses to set up various types of con... Read more about Gleam Apps

Sprout Social is a comprehensive social media management platform that redefines how businesses connect, engage, and analyze their online presence. As a centralized solution, Sprout Social allows users to schedule posts, monitor conversations, and analyze performance across various social media channels. Its intuitive interface facilitates efficient collaboration among team members, streamlining t... Read more about Sprout Social

Akamai Identity Cloud is a social media marketing software that helps businesses manage customer identities and personalize digital experiences across web and mobile platforms. This cloud-based solution offers robust security features and allows organizations to create tailored, seamless customer journeys by gathering valuable data from social media and other digital channels. Akamai Identity Clou... Read more about Akamai Identity Cloud

Meltwater is a comprehensive media intelligence platform that provides businesses with powerful tools for monitoring, analyzing, and extracting insights from online media sources. This platform offers real-time tracking of news, social media, and other digital content, allowing users to stay informed about relevant trends and conversations. Meltwater's advanced analytics tools transform data into ... Read more about Meltwater

ProofBoss is a social media marketing software that helps businesses amplify their online presence, attract leads, and engage audiences through automated social proof notifications. By showcasing real-time actions, such as sign-ups, purchases, and positive reviews, ProofBoss builds trust with website visitors, encouraging conversions. The platform integrates with popular social media channels and ... Read more about ProofBoss

Freshmarketer is an innovative and user-friendly marketing automation tool designed to enhance digital marketing efforts. It offers a comprehensive suite of features, including email marketing, conversion rate optimization, and web analytics, all integrated into a single platform. The software's standout capability is its automation engine, which simplifies complex marketing workflows and enables ... Read more about Freshmarketer

NewsWhip is a cutting-edge social media management software that helps brands, publishers, and agencies monitor trending topics, track media coverage, and predict audience engagement. Using advanced analytics, NewsWhip enables users to identify viral stories, track content performance, and stay ahead of emerging trends. The platform’s predictive technology analyzes content from social media and ... Read more about NewsWhip

BuzzSumo is a versatile online tool that helps users analyze content trends across various platforms. With a user-friendly interface, it allows individuals and businesses to discover popular topics and influencers in their niche. Users can input keywords to find the most shared and engaging content, gaining insights into effective marketing strategies. BuzzSumo also aids in competitor analysis by ... Read more about BuzzSumo

Agorapulse stands out as an exceptional social media management tool, catering to the diverse needs of businesses and individuals alike. This user-friendly software streamlines essential tasks such as content scheduling and publishing across a range of popular platforms, ensuring your brand's online presence remains consistent and engaging. Its standout feature is undoubtedly the robust social inb... Read more about Agorapulse

monday.com is a versatile work operating system designed to streamline collaboration and project management. Its colorful and intuitive interface simplifies complex workflows, offering customizable boards to fit various team needs. From task tracking to project timelines, monday.com adapts to your unique processes. Team members can easily communicate, share files, and update progress in real-time,... Read more about monday.com

Later is a comprehensive social media marketing software designed to help businesses and individuals plan, schedule, and analyze their social media content seamlessly. It offers a user-friendly drag-and-drop calendar that allows users to visually organize and schedule posts across multiple platforms, including Instagram, Facebook, Twitter, and Pinterest. Later’s intuitive interface makes it easy... Read more about Later

Emplifi Social Marketing Cloud is a cutting-edge platform designed to elevate social media engagement and digital customer experiences. It integrates social media management, content marketing, and customer insights into a single, powerful solution. With its advanced analytics and AI-driven insights, businesses can deeply understand audience behavior and preferences, enabling them to craft compell... Read more about Emplifi Social Marketing Cloud

CoSchedule Marketing Suite is a comprehensive software solution designed to streamline and enhance your marketing strategies. It offers a centralized platform that simplifies marketing campaign management, content creation, and social media coordination. With CoSchedule, you can effortlessly plan, schedule, and collaborate on your marketing projects, ensuring seamless teamwork. Its user-friendly i... Read more about CoSchedule Marketing Suite

Bazaarvoice is a dynamic software platform tailored to enhance e-commerce through authentic customer feedback. Central to its functionality is the collection and display of customer reviews, which helps build trust and informs purchasing decisions. It stands out for its innovative approach to user-generated content (UGC), integrating customer photos and videos to enrich product descriptions. Bazaa... Read more about Bazaarvoice

Universe is a robust social media marketing software designed to help organizations manage and optimize their social media presence effectively. This platform provides tools for scheduling posts, monitoring engagement, and analyzing performance across various social media channels. With its intuitive interface, users can create, curate, and publish content that resonates with their target audience... Read more about Universe

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly in... Read more about Bitrix24

Wishpond is a versatile marketing platform developed to help businesses grow by generating and nurturing leads. Its strength lies in a suite of tools that include landing pages, email marketing, and social contests, all aimed at engaging potential customers. The platform stands out for its user-friendly interface, allowing even those with limited technical skills to create professional and effecti... Read more about Wishpond