Best Social Media Marketing Software for Small Businesses (Free & Paid)

Social Media Marketing Software is designed to help businesses manage and optimize their presence on social media platforms. For small businesses, effective social media marketing can significantly increase brand awareness and attract new customers. This software provides tools to schedule and publish posts across multiple platforms such as Facebook, Instagram, Twitter, and LinkedIn, saving time and ensuring consistency in your messaging. It also offers content creation features, allowing you to design engaging graphics and videos that capture your audience’s attention. Monitoring tools track mentions, comments, and messages, enabling you to respond promptly and engage with your followers effectively. Analytics and reporting features provide insights into the performance of your social media campaigns, including metrics like reach, engagement, and conversion rates. These insights help you understand what works and what doesn’t, allowing you to refine your strategies for better results. Additionally, Social Media Marketing Software often includes features for managing advertising campaigns, helping you target specific demographics and optimize your ad spend. By automating routine tasks and providing valuable data, this software empowers small businesses to focus on creating meaningful content and building relationships with their audience. The user-friendly interfaces make it accessible even for those without extensive marketing experience. To enhance your social media strategy and grow your online presence, here are some Social Media Marketing Software options to consider:

  • 4.7 avg. rating from 03 reviews

Last Updated: October 01, 2025

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Popular Picks in Social Media Marketing Software

Castmagic

Castmagic

$39 Per month

Iconosquare

Iconosquare

$39 Per month

HubSpot Marketing Hub

HubSpot Marketing Hub

$800 Per month

Canva

Canva

   (4.3)

$45.37 Per year

List of Top Social Media Marketing Software for Small Businesses

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NoxInfluencer is a specialized influencer marketing software designed to connect brands with influencers and streamline marketing campaigns. The platform offers powerful tools for discovering influencers, analyzing their performance metrics, and managing collaborations effectively. With an extensive database of influencers across various platforms, NoxInfluencer allows brands to identify the right... Read more about NoxInfluencer

Free Trial

NA

Pricing Type

$239 Per feautre

Location

Singapore

Wordtune is an AI-powered writing assistant that enhances your writing by suggesting improvements in real time. Whether you're crafting professional emails, academic papers, or creative content, Wordtune helps you refine your writing, ensuring clarity, style, and tone consistency. The tool uses advanced machine learning algorithms to understand the context of your sentences and provides contextual... Read more about Wordtune

Free Trial

NA

Pricing Type

$9.99 Per user

Location

Israel

Justuno is an all-in-one ecommerce software that helps businesses drive higher conversions by engaging customers at key moments during their online shopping experience. It provides tools for creating eye-catching popups, banners, and other on-site displays to capture customer attention, promote discounts, and encourage sign-ups. Justuno’s advanced targeting and segmentation features allow busine... Read more about Justuno

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

Comnico Marketing Suite is a comprehensive social media marketing software designed to help businesses enhance their online presence and engage with their target audience effectively. This platform provides users with powerful tools for managing social media campaigns, analyzing performance metrics, and tracking engagement across various platforms. With Comnico Marketing Suite, organizations can s... Read more about Comnico Marketing Suite

Free Trial

NA

Pricing Type

Contact Vendor

Location

Japan

Reech Influence Cloud is a sophisticated influencer marketing software designed to help brands and marketers discover, engage, and collaborate with influencers to amplify their marketing campaigns. It offers a comprehensive platform for managing every aspect of influencer marketing, from identification and outreach to campaign tracking and performance analysis. Reech Influence Cloud's intuitive in... Read more about Reech Influence Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

MagicLinks is an innovative influencer marketing software designed to help brands connect with influencers and manage their campaigns effectively. This platform provides tools for identifying influencers, tracking campaign performance, and analyzing engagement metrics, ensuring that brands can optimize their influencer partnerships. With features such as automated reporting, link tracking, and con... Read more about MagicLinks

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

indaHash is an influencer marketing platform that enables businesses to connect with influencers to promote their products and services. By leveraging the power of social media influencers, indaHash helps brands amplify their reach, engage their target audience, and increase brand awareness through authentic and impactful campaigns. The platform allows brands to easily search for influencers based... Read more about indaHash

Free Trial

Available

Pricing Type

$499 Per year

Location

Poland

Ultimate marketing automation platform for agencies, media companies, and brands.

TapClicks is an all-in-one marketing dashboard and analytics platform designed to simplify data-driven decision-making for businesses. With a user-friendly interface, TapClicks consolidates marketing data from various sources, offering a comprehensive overview of performance metrics. The platform supports real-time reporting, allowing users to track key performance indicators seamlessly. TapClicks... Read more about TapClicks

Free Trial

14 Days

Pricing Type

$99 Per feautre

Location

United States

GetSocial is a comprehensive social media management software designed to help businesses optimize their social media presence. This platform offers tools for scheduling posts, monitoring engagement, and analyzing performance across various social networks. With its user-friendly interface, users can easily create, curate, and publish content that resonates with their target audience. GetSocial in... Read more about GetSocial

Free Trial

Available

Pricing Type

$99 Per feautre

Location

Portugal

Viraltag is a powerful collaboration software designed to enhance social media marketing efforts for businesses. This platform offers comprehensive tools for managing social media campaigns, scheduling posts, and analyzing performance. With its user-friendly interface, users can easily create, schedule, and track social media content across multiple platforms seamlessly. Viraltag includes features... Read more about Viraltag

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

Engageform is a powerful survey software designed to help businesses collect, analyze, and act on valuable customer and employee feedback. It offers an easy-to-use platform for creating customizable surveys with a variety of question types, including multiple choice, rating scales, and open-ended responses. Engageform’s intuitive drag-and-drop builder allows users to design visually appealing su... Read more about Engageform

Free Trial

Available

Pricing Type

$20 Per user

Location

Poland

GaggleAMP is an innovative social media management software that empowers organizations to amplify their brand presence through employee advocacy. This platform enables employees to share company content on their personal social media channels, significantly increasing reach and engagement. GaggleAMP provides tools for scheduling and managing social media posts, ensuring consistent messaging acros... Read more about GaggleAMP

Free Trial

Available

Pricing Type

$500 Per month

Location

United States

SplitMetrics Acquire is a social media marketing software focused on helping businesses maximize user acquisition and app growth through targeted advertising campaigns. It provides tools for creating, testing, and optimizing ad creatives to engage users effectively on various social media platforms. SplitMetrics Acquire supports in-depth analytics and A/B testing, enabling marketers to identify hi... Read more about SplitMetrics Acquire

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Commun.it is a powerful social media marketing software designed to enhance engagement and streamline management across multiple social platforms. This platform provides a comprehensive suite of tools for scheduling posts, tracking mentions, and analyzing performance metrics, ensuring that businesses can optimize their social media strategies effectively. With Commun.it, users can manage multiple ... Read more about Commun.it

Free Trial

Available

Pricing Type

$20 Per month

Location

Israel

Feathr is an ad server software designed to optimize digital advertising campaigns and improve ad targeting. With Feathr, businesses can create and deliver personalized ads based on customer data, ensuring that the right message reaches the right audience. The software includes tools for creating dynamic ad creatives, managing budgets, and measuring ad performance across multiple channels. Feathr�... Read more about Feathr

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Isentia is a brand management software that helps businesses monitor and protect their brand reputation across various digital platforms. It provides real-time insights into customer perceptions, social media mentions, and media coverage, enabling companies to track their brand’s performance. Isentia’s analytics tools allow businesses to assess sentiment, measure the effectiveness of marketing... Read more about Isentia

Free Trial

NA

Pricing Type

Contact Vendor

Location

Australia

The #1 multi-location intelligence platform

Chatmeter is a comprehensive, user-friendly software developed to empower businesses to manage their online reputation. Its core feature is local SEO optimization, which significantly boosts visibility in local searches, a crucial aspect for attracting nearby customers. Chatmeter also excels in monitoring and analyzing online reviews, allowing businesses to understand and respond to customer feedb... Read more about Chatmeter

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Automate Your Entire Marketing Reporting

Improvado is an advanced marketing data aggregation tool that is developed to streamline and simplify the way businesses handle their marketing data. Its primary strength lies in its ability to integrate with over 200 marketing platforms, from social media to CRM systems, allowing for efficient data collection and consolidation under one roof. This eliminates the need for manual data extraction an... Read more about Improvado

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

uStudio is a dynamic social media marketing software that empowers businesses to enhance their online presence and engagement across multiple platforms. This versatile platform offers a comprehensive suite of tools for creating, managing, and analyzing social media campaigns, ensuring that brands can connect effectively with their target audiences. With features such as content scheduling, audienc... Read more about uStudio

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Amplifr is a powerful social media marketing software designed to elevate your brand’s online presence and engagement. It offers a suite of tools for content scheduling, audience targeting, and performance analytics, enabling you to execute effective social media campaigns across multiple platforms. The intuitive dashboard allows you to manage all your social channels in one place, streamlining ... Read more about Amplifr

Free Trial

Available

Pricing Type

$30 Per month

Location

United States

SentiOne is a powerful social media marketing software designed to help brands monitor, analyze, and engage with their audience across various platforms. With real-time tracking, SentiOne provides insights into customer sentiment, allowing businesses to understand their audience’s opinions and respond proactively. The software supports keyword monitoring, trend analysis, and social listening to ... Read more about SentiOne

Free Trial

Available

Pricing Type

$249 Per feautre

Location

Poland

PixTeller is a versatile social media marketing software that simplifies the process of creating stunning visuals for digital marketing campaigns. With an intuitive drag-and-drop interface, users can easily design eye-catching graphics, animations, and videos without any prior design experience. PixTeller offers a vast library of templates and design elements, enabling marketers to produce engagin... Read more about PixTeller

Free Trial

NA

Pricing Type

$9 Per month

Location

Romania

Save Time, Scale Fast, Stay Ahead. Easy Social Media Management

Social Champ is an allinone social media management software that helps businesses and marketers streamline their social media strategies. With its userfriendly interface, Social Champ allows users to schedule and publish posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, from a single dashboard. The software features a robust content calendar that ... Read more about Social Champ

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Blog2Social is a versatile social media management software designed to simplify and enhance the way businesses and individuals manage their social media presence. This comprehensive platform offers a suite of tools that streamline content creation, scheduling, and distribution across multiple social media channels, ensuring that your messages reach your audience effectively and consistently. Blog... Read more about Blog2Social

Free Trial

Available

Pricing Type

$5.57 Per user

Location

Germany

Schedugram is a robust social media marketing software that simplifies the process of planning, scheduling, and publishing content on Instagram and other social platforms. Designed for marketers, agencies, and businesses, Schedugram allows users to upload images and videos in bulk, edit them with built-in tools, and schedule posts at optimal times for maximum engagement. The platform supports feat... Read more about Schedugram

Free Trial

Available

Pricing Type

$25 Per month

Location

Australia

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