Best Account Based Marketing Software

Account-based marketing Software is redefining how businesses drive targeted demand generation and foster stronger B2B relationships. This category features top-rated account-based advertising platforms for demand generation that enable companies to focus their efforts on high-value prospects. With ABM platforms for targeted marketing, organizations can tailor their campaigns to engage the most promising accounts effectively. Leveraging advanced B2B marketing automation tools, these solutions streamline the creation, management, and analysis of marketing initiatives, ensuring that every touchpoint is optimized for impact. Personalized marketing software further refines the messaging, allowing brands to connect with their audiences on a deeper level. Complementary account-based advertising solutions enhance campaign precision, while sales and marketing alignment software ensures seamless collaboration between teams for better outcomes. Elevate your marketing strategy today—explore our curated selection of account-based marketing Software and unlock the tools necessary to boost demand generation, drive targeted engagement, and achieve unparalleled business growth.
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Last Updated: October 01, 2025

163 Software

List of Top Account Based Marketing Software | Best ABM Software

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Target Account Identification

Lead Nurturing

Campaign Personalization

Lead Qualification

Reporting/Analytics

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Account Based Marketing Software that is:

SalesWater is a sales engagement platform designed to help sales teams build and nurture relationships with prospects and customers. The platform provides tools for outreach automation, lead tracking, and customer engagement through multiple channels, including email, phone, and social media. SalesWater’s advanced analytics and reporting features enable sales managers to monitor team performance... Read more about SalesWater

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Sales Prophet is an innovative sales engagement platform designed to enhance the efficiency and effectiveness of sales teams by automating key aspects of the sales process. This platform offers an array of features, including automated outreach, intelligent lead scoring, and data-driven insights to guide sales professionals through the sales funnel. Sales Prophet allows sales teams to personalize ... Read more about Sales Prophet

Free Trial

NA

Pricing Type

$35 Per month

Location

United States

RightLeads is a powerful Account Based Marketing (ABM) Software designed to help businesses target, engage, and convert high-value accounts with precision and efficiency. This comprehensive platform offers a wide range of features, including account targeting, personalized marketing campaigns, multi-channel engagement, and detailed analytics, ensuring that organizations can effectively focus their... Read more about RightLeads

Free Trial

Available

Pricing Type

$2400 Per year

Location

United States

EVERLEAD is a lead management software designed to help businesses capture, track, and convert leads into customers. The platform offers tools for managing leads through the entire sales funnel, from lead capture to nurturing and conversion. EVERLEAD includes features for lead scoring, segmentation, and automated follow-up emails, ensuring that businesses can engage with leads at the right time. T... Read more about EVERLEAD

Free Trial

Available

Pricing Type

$49 Per user

Location

Germany

PipeGen is a VoIP Software that enables businesses to manage and optimize their voice communication systems. The software provides high-quality voice calling over the internet, eliminating the need for traditional phone lines and reducing communication costs. PipeGen offers features such as call forwarding, voicemail, call recording, and conference calling, allowing businesses to streamline their ... Read more about PipeGen

Free Trial

Available

Pricing Type

$70 Per user

Location

United States

CompassABM is a sophisticated account-based marketing (ABM) software designed to help B2B marketers target and engage high-value accounts effectively. This platform provides tools for identifying key accounts, creating personalized marketing campaigns, and measuring campaign performance. CompassABM integrates with existing CRM and marketing automation systems to streamline workflows and enhance da... Read more about CompassABM

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Reechee is a powerful account-based marketing (ABM) software designed to help B2B businesses engage with high-value accounts and drive meaningful relationships. By focusing marketing efforts on a select group of target accounts, Reechee allows businesses to deliver personalized campaigns that resonate with specific audiences. The platform offers a suite of tools to identify key accounts, analyze c... Read more about Reechee

Free Trial

NA

Pricing Type

Contact Vendor

Location

Israel

SalesOcean is a powerful lead generation software designed to help businesses identify and engage potential customers effectively. This platform provides users with tools to manage lead databases, track interactions, and automate outreach processes, ensuring a streamlined approach to lead generation. With its intuitive interface, SalesOcean allows users to easily import leads, segment audiences, a... Read more about SalesOcean

Free Trial

NA

Pricing Type

$59 Per month

Location

Netherlands

ZenBee is a powerful sales intelligence software that provides businesses with the tools they need to gather, analyze, and leverage data for improving sales performance. The platform combines data from multiple sources, including CRM systems, social media, and public databases, to give sales teams a comprehensive view of leads and prospects. ZenBee’s AI-powered analytics tools help businesses id... Read more about ZenBee

Free Trial

Available

Pricing Type

$49 Per user

Location

United States

Leadiere.AI is a cutting-edge Lead Generation Software designed to help businesses identify, capture, and nurture potential customers efficiently. Powered by artificial intelligence, the platform automates lead sourcing, scoring, and segmentation, ensuring that sales teams focus on high-quality leads. Leadiere.AI integrates with customer relationship management (CRM) tools, allowing for seamless d... Read more about Leadiere.AI

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Revmonk is an innovative lead generation software designed to help businesses identify, engage, and convert leads into loyal customers. The platform provides advanced tools to automate the lead generation process, from gathering contact information to nurturing prospects through targeted email campaigns. Revmonk uses AI-powered algorithms to analyze customer behavior and segment leads based on the... Read more about Revmonk

Free Trial

Available

Pricing Type

$0 Per user

Location

India

enablemint is a marketing analytics software designed to help businesses measure, track, and optimize their marketing efforts. With features like campaign tracking, conversion analysis, and ROI measurement, enablemint provides companies with a data-driven approach to improving marketing performance. The software integrates seamlessly with various marketing channels, including email, social media, ... Read more about enablemint

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Pipeline Converter is a powerful lead generation software designed to help businesses effectively convert leads into long-term customers. This tool leverages automation and AI-driven features to optimize the sales funnel and streamline the process of nurturing leads. Pipeline Converter allows users to capture leads from multiple channels such as websites, social media, and emails. Once captured, t... Read more about Pipeline Converter

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

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Frequently Asked Questions

ABM marketing software is a tool that helps businesses execute account-based marketing strategies by identifying, targeting, and engaging high-value accounts with personalized campaigns. It aligns marketing and sales efforts to drive better engagement and conversions.

Some of the best ABM Software are Priority Engine, B2B Intent, Alter, ZoomInfo Sales, D&B Rev.Up ABX, Drift, Segment, Uberflip and Intelligent ABM. 

ABM software focuses on engaging specific high-value accounts rather than broad audience targeting. It uses data-driven insights, personalization, and multi-channel outreach to nurture key accounts and improve ROI.

Key features to consider include:
  • Account Targeting & Segmentation
  • Personalized Multi-Channel Campaigns
  • AI-Powered Predictive Analytics
  • CRM & Marketing Automation Integrations
  • Engagement Tracking & ROI Analytics

B2B companies, enterprise sales teams, and businesses with long sales cycles benefit the most from ABM software. It helps target decision-makers, personalize outreach, and increase deal closure rates.

ABM software optimizes lead conversion by delivering personalized messaging, automating engagement with key decision-makers, and providing detailed analytics to refine strategies.

Yes, many ABM software solutions offer scalable plans tailored for small businesses. Even startups can benefit from targeting a small set of high-value clients using personalized outreach strategies.

Most ABM platforms seamlessly integrate with Salesforce, HubSpot, and Microsoft Dynamics, allowing businesses to sync account data, track engagement, and automate personalized marketing efforts.

AI enhances ABM strategies by:
  • Predicting high-value accounts
  • Optimizing ad placements and outreach
  • Automating personalization for emails and content
  • Providing actionable insights for better engagement

Track success using:
  • Account engagement metrics (email opens, site visits, ad clicks)
  • Pipeline growth & deal size
  • Conversion rates & sales cycle efficiency
  • Customer lifetime value (CLV) analysis

Yes, startups can use ABM software to target key prospects, personalize outreach, and increase engagement without wasting resources on broad marketing campaigns. Many platforms offer flexible pricing for startups.

Industries such as SaaS, healthcare, finance, manufacturing, and IT services benefit greatly from ABM software due to their need for personalized engagement with high-value clients.

ABM software integrates with multiple marketing channels, including email, social media, paid ads, content marketing, and direct mail, ensuring seamless engagement across platforms.

  • Inbound marketing attracts a broad audience through content, SEO, and organic engagement.
  • ABM focuses on specific, high-value accounts with personalized outreach and targeted campaigns.

Some challenges include:
  • Aligning marketing and sales teams
  • Data accuracy and account selection
  • Scaling ABM campaigns efficiently
  • Measuring ROI effectively

Yes, ABM software helps businesses maintain strong relationships with existing high-value accounts through personalized content, ongoing engagement, and loyalty campaigns.

The timeframe varies, but businesses typically start seeing improved engagement and conversion rates within 3 to 6 months after implementing a well-structured ABM strategy.

ABM software provides real-time engagement tracking, campaign performance analytics, predictive account scoring, and ROI measurement to help refine marketing strategies.

ABM is primarily designed for B2B marketing, but certain B2C industries (e.g., luxury goods, real estate, and high-ticket sales) can use ABM strategies to target premium customers.

Consider the following when selecting ABM software:
  • Your business size and budget
  • Integration with existing tools (CRM, automation, analytics)
  • Features like AI, personalization, and multi-channel support
  • User-friendliness and scalability