Best Account Based Marketing Software

Account-based marketing Software is redefining how businesses drive targeted demand generation and foster stronger B2B relationships. This category features top-rated account-based advertising platforms for demand generation that enable companies to focus their efforts on high-value prospects. With ABM platforms for targeted marketing, organizations can tailor their campaigns to engage the most promising accounts effectively. Leveraging advanced B2B marketing automation tools, these solutions streamline the creation, management, and analysis of marketing initiatives, ensuring that every touchpoint is optimized for impact. Personalized marketing software further refines the messaging, allowing brands to connect with their audiences on a deeper level. Complementary account-based advertising solutions enhance campaign precision, while sales and marketing alignment software ensures seamless collaboration between teams for better outcomes. Elevate your marketing strategy today—explore our curated selection of account-based marketing Software and unlock the tools necessary to boost demand generation, drive targeted engagement, and achieve unparalleled business growth.
  • 5 avg. rating from 01 reviews

Last Updated: October 01, 2025

163 Software

List of Top Account Based Marketing Software | Best ABM Software

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Target Account Identification

Lead Nurturing

Campaign Personalization

Lead Qualification

Reporting/Analytics

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Account Based Marketing Software that is:

Intellizence is an advanced sales enablement software designed to help businesses increase sales productivity and improve their sales strategies. It provides a suite of tools that support lead generation, prospecting, and relationship management, empowering sales teams to make data-driven decisions. The platform features AI-powered insights that analyze market trends, customer behavior, and compet... Read more about Intellizence

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

BMI Leisure is a business management software solution specifically tailored for leisure and recreation organizations. It helps businesses in sectors like gyms, sports clubs, fitness centers, and leisure facilities to streamline their operations. BMI Leisure provides tools for managing memberships, scheduling appointments, processing payments, and tracking attendance, all within one user-friendly ... Read more about BMI Leisure

Free Trial

NA

Pricing Type

Contact Vendor

Location

Belgium

Intandemly ABM is a powerful account-based marketing software designed to help organizations target and engage key accounts effectively. This platform provides tools for personalized marketing campaigns, lead scoring, and analytics, enabling businesses to tailor their outreach to specific accounts. With features such as campaign automation, reporting dashboards, and integration with CRM systems, I... Read more about Intandemly ABM

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Kiliba is a marketing automation software that helps businesses automate their marketing campaigns and manage customer relationships more effectively. The platform includes features for creating personalized email campaigns, segmenting audiences, and automating marketing workflows. Kiliba allows businesses to track customer behavior, send targeted messages, and analyze campaign performance to opti... Read more about Kiliba

Free Trial

Available

Pricing Type

$49 Per month

Location

France

Brilliant is a marketing automation software that helps businesses streamline their marketing efforts and engage with customers more effectively. The platform provides tools for creating and managing email campaigns, social media posts, and customer journeys, allowing marketers to reach their audience through multiple channels. Brilliant’s segmentation and personalization features enable busines... Read more about Brilliant

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Sales CRM & Pipeline Management Software

Pipedrive is an outstanding CRM software designed to simplify and optimize sales processes for businesses. Its straightforward interface helps teams manage leads and deals efficiently. The software enables users to track communication, set reminders, and prioritize tasks, ensuring that opportunities are not missed. Pipedrive's visual sales pipeline provides a clear overview of deals, making it eas... Read more about Pipedrive

Free Trial

14 Days

Pricing Type

$14 Per month

Location

United States

AdDaptive Intelligence is an accountbased marketing (ABM) software designed to help companies deliver personalized advertising to highvalue accounts. The platform leverages AI to identify target audiences, optimize ad placement, and track engagement, ensuring that marketing efforts resonate with key accounts. AdDaptive Intelligence provides comprehensive analytics, allowing users to monitor campai... Read more about AdDaptive Intelligence

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Bizzy is an innovative lead generation software that helps businesses attract, qualify, and convert potential customers. The platform combines advanced data analytics with automated tools to identify high-quality leads and optimize outreach strategies. Bizzy integrates with popular customer relationship management (CRM) systems, allowing businesses to seamlessly track and manage leads from acquisi... Read more about Bizzy

Free Trial

Available

Pricing Type

Contact Vendor

Location

Belgium

Leadzen.ai is an advanced customer data platform (CDP) designed to help businesses collect, analyze, and leverage customer data to enhance marketing efforts and drive personalized experiences. Using AI and machine learning algorithms, Leadzen.ai enables businesses to segment customers, predict behavior, and deliver highly targeted campaigns across multiple channels. The platform integrates data fr... Read more about Leadzen.ai

Free Trial

Available

Pricing Type

$133 Per user

Location

India

Your Salesforce Project Management Command Center

Mission Control is a dynamic professional services automation tool developed for seamless integration with Salesforce. It stands out for its ability to centralize project oversight, offering real-time visibility into project progress and resource allocation. The software is particularly adept at handling task management, time tracking, and milestone planning, making it a go-to solution for teams u... Read more about Mission Control

Free Trial

14 Days

Pricing Type

$49 Per month

Location

Australia

Webeo is an advanced personalization software designed to help businesses enhance their online presence and improve customer engagement through tailored experiences. This platform provides tools for creating dynamic, personalized website content that adapts to user behavior and preferences, ensuring that visitors receive relevant information in real time. With Webeo, organizations can easily segme... Read more about Webeo

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

SalesFeed is an innovative account-based marketing (ABM) software designed to help businesses target high-value accounts and build personalized marketing strategies to engage those accounts effectively. With SalesFeed, marketers can gain deep insights into account behavior, identify key decision-makers, and craft tailored campaigns that resonate with each target account. The platform provides robu... Read more about SalesFeed

Free Trial

NA

Pricing Type

Contact Vendor

Location

Netherlands

SendJim is an innovative customer engagement software designed to help businesses connect with their customers through personalized marketing strategies. This platform offers a comprehensive suite of tools for managing customer communications, tracking engagement, and automating outreach. With its userfriendly interface, users can easily create and send customized postcards, gifts, and other marke... Read more about SendJim

Free Trial

Available

Pricing Type

$2.99 Per month

Location

United States

Ocean.io is a cutting-edge artificial intelligence (AI) software designed to empower businesses with advanced data analytics and intelligent automation capabilities. It offers a comprehensive platform for collecting, processing, and analyzing large datasets, enabling organizations to uncover hidden patterns, predict trends, and make informed decisions with precision and efficiency. Ocean.io featur... Read more about Ocean.io

Free Trial

Available

Pricing Type

$250 Per month

Location

Denmark

Increase Your Revenue and Close More Deals

LeadAngel is a powerful lead management solution designed to optimize your sales pipeline and boost conversion rates. This software centralizes all lead information, allowing sales teams to efficiently track, nurture, and prioritize prospects. With features like automated lead scoring, personalized communication tools, and seamless CRM integration, LeadAngel ensures that no opportunity slips throu... Read more about LeadAngel

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Giftsenda is a customer loyalty software platform that allows businesses to improve customer retention by offering personalized rewards and incentives. Designed to integrate seamlessly with e-commerce platforms, CRMs, and email marketing systems, Giftsenda helps businesses automate the process of sending personalized gifts, discounts, and rewards to customers based on their purchasing behavior. By... Read more about Giftsenda

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

CloseFactor is an innovative lead capture software designed to help businesses efficiently identify, capture, and convert potential leads into loyal customers. The platform offers a range of tools for creating high-converting landing pages, optimizing forms, and implementing targeted lead generation campaigns. With features such as real-time analytics, A/B testing, and automated follow-up emails, ... Read more about CloseFactor

Free Trial

Available

Pricing Type

$0 Per year

Location

United States

Oceanos is a specialized account-based marketing (ABM) software designed to help organizations target high-value accounts with precision and efficiency. This platform enables marketers to identify and engage key decision-makers within target accounts, facilitating personalized marketing strategies that resonate with specific audiences. Oceanos provides robust data enrichment capabilities, allowing... Read more about Oceanos

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

ASTRAD DSP is a dynamic demand-side platform (DSP) software designed for digital advertisers and agencies to manage and optimize their programmatic advertising campaigns. The platform allows users to purchase digital advertising space across a wide range of channels, including display, video, and mobile ads, all from a single interface. ASTRAD DSP leverages advanced algorithms and real-time biddin... Read more about ASTRAD DSP

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Instal is an account-based marketing (ABM) software that helps businesses create personalized marketing campaigns targeting high-value accounts. The platform allows users to define their target accounts, create tailored content, and track engagement in real time. Instal’s powerful analytics tools provide insights into account behavior, helping businesses adjust their strategies for maximum impac... Read more about Instal

Free Trial

NA

Pricing Type

Contact Vendor

Location

Italy

BAZO is a powerful lead management software designed to help businesses track, nurture, and convert leads into customers. The platform provides tools for capturing leads from various channels, including websites, social media, and email campaigns. BAZO allows users to segment leads based on criteria such as demographics, behaviors, and interests, enabling businesses to tailor their outreach effort... Read more about BAZO

Free Trial

NA

Pricing Type

$89 Per feautre

Location

Poland

LeadPool is a powerful lead generation software that helps businesses capture and manage leads more effectively. Designed for marketing and sales teams, LeadPool streamlines the process of lead acquisition, ensuring that businesses can quickly identify and engage potential customers. The software offers a range of features to capture leads from various channels, including social media, email campa... Read more about LeadPool

Free Trial

Available

Pricing Type

$50000 Per month

Location

Japan

Traction Complete is a powerful lead management software designed to streamline and optimize the process of capturing, nurturing, and converting leads. This software helps businesses manage leads from multiple sources, including websites, email campaigns, social media, and inbound inquiries, all within a single platform. Traction Complete offers robust automation tools to qualify leads, assign the... Read more about Traction Complete

Free Trial

NA

Pricing Type

$15 Per user

Location

Canada

ZenIQ Marketing Orchestration Platform is a comprehensive accountbased marketing (ABM) software designed to help B2B companies engage highvalue accounts. The platform offers tools for audience segmentation, targeted campaigns, and personalized messaging, making it easier to connect with key decisionmakers. ZenIQ integrates with CRM and marketing automation systems, allowing seamless data flow and ... Read more about ZenIQ Marketing Orchestration Platform

Free Trial

Available

Pricing Type

$36000 Per user

Location

United States

DealSignal is a cutting-edge Account Based Marketing (ABM) Software designed to help businesses target and engage high-value accounts with personalized marketing strategies. It offers a comprehensive platform for identifying, nurturing, and converting key accounts, ensuring that marketing efforts are aligned with sales objectives and drive substantial business growth. DealSignal features intuitive... Read more about DealSignal

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

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Frequently Asked Questions

ABM marketing software is a tool that helps businesses execute account-based marketing strategies by identifying, targeting, and engaging high-value accounts with personalized campaigns. It aligns marketing and sales efforts to drive better engagement and conversions.

Some of the best ABM Software are Priority Engine, B2B Intent, Alter, ZoomInfo Sales, D&B Rev.Up ABX, Drift, Segment, Uberflip and Intelligent ABM. 

ABM software focuses on engaging specific high-value accounts rather than broad audience targeting. It uses data-driven insights, personalization, and multi-channel outreach to nurture key accounts and improve ROI.

Key features to consider include:
  • Account Targeting & Segmentation
  • Personalized Multi-Channel Campaigns
  • AI-Powered Predictive Analytics
  • CRM & Marketing Automation Integrations
  • Engagement Tracking & ROI Analytics

B2B companies, enterprise sales teams, and businesses with long sales cycles benefit the most from ABM software. It helps target decision-makers, personalize outreach, and increase deal closure rates.

ABM software optimizes lead conversion by delivering personalized messaging, automating engagement with key decision-makers, and providing detailed analytics to refine strategies.

Yes, many ABM software solutions offer scalable plans tailored for small businesses. Even startups can benefit from targeting a small set of high-value clients using personalized outreach strategies.

Most ABM platforms seamlessly integrate with Salesforce, HubSpot, and Microsoft Dynamics, allowing businesses to sync account data, track engagement, and automate personalized marketing efforts.

AI enhances ABM strategies by:
  • Predicting high-value accounts
  • Optimizing ad placements and outreach
  • Automating personalization for emails and content
  • Providing actionable insights for better engagement

Track success using:
  • Account engagement metrics (email opens, site visits, ad clicks)
  • Pipeline growth & deal size
  • Conversion rates & sales cycle efficiency
  • Customer lifetime value (CLV) analysis

Yes, startups can use ABM software to target key prospects, personalize outreach, and increase engagement without wasting resources on broad marketing campaigns. Many platforms offer flexible pricing for startups.

Industries such as SaaS, healthcare, finance, manufacturing, and IT services benefit greatly from ABM software due to their need for personalized engagement with high-value clients.

ABM software integrates with multiple marketing channels, including email, social media, paid ads, content marketing, and direct mail, ensuring seamless engagement across platforms.

  • Inbound marketing attracts a broad audience through content, SEO, and organic engagement.
  • ABM focuses on specific, high-value accounts with personalized outreach and targeted campaigns.

Some challenges include:
  • Aligning marketing and sales teams
  • Data accuracy and account selection
  • Scaling ABM campaigns efficiently
  • Measuring ROI effectively

Yes, ABM software helps businesses maintain strong relationships with existing high-value accounts through personalized content, ongoing engagement, and loyalty campaigns.

The timeframe varies, but businesses typically start seeing improved engagement and conversion rates within 3 to 6 months after implementing a well-structured ABM strategy.

ABM software provides real-time engagement tracking, campaign performance analytics, predictive account scoring, and ROI measurement to help refine marketing strategies.

ABM is primarily designed for B2B marketing, but certain B2C industries (e.g., luxury goods, real estate, and high-ticket sales) can use ABM strategies to target premium customers.

Consider the following when selecting ABM software:
  • Your business size and budget
  • Integration with existing tools (CRM, automation, analytics)
  • Features like AI, personalization, and multi-channel support
  • User-friendliness and scalability