Best Account Based Marketing Software

Account-based marketing Software is redefining how businesses drive targeted demand generation and foster stronger B2B relationships. This category features top-rated account-based advertising platforms for demand generation that enable companies to focus their efforts on high-value prospects. With ABM platforms for targeted marketing, organizations can tailor their campaigns to engage the most promising accounts effectively. Leveraging advanced B2B marketing automation tools, these solutions streamline the creation, management, and analysis of marketing initiatives, ensuring that every touchpoint is optimized for impact. Personalized marketing software further refines the messaging, allowing brands to connect with their audiences on a deeper level. Complementary account-based advertising solutions enhance campaign precision, while sales and marketing alignment software ensures seamless collaboration between teams for better outcomes. Elevate your marketing strategy today—explore our curated selection of account-based marketing Software and unlock the tools necessary to boost demand generation, drive targeted engagement, and achieve unparalleled business growth.
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Last Updated: October 01, 2025

163 Software

List of Top Account Based Marketing Software | Best ABM Software

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Target Account Identification

Lead Nurturing

Campaign Personalization

Lead Qualification

Reporting/Analytics

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Account Based Marketing Software that is:

Sendoso is a dynamic account-based marketing software designed to enhance customer engagement through personalized gifting and direct mail campaigns. This platform empowers businesses to create meaningful connections with their target audience by automating the process of sending gifts, branded merchandise, and personalized messages. With its intuitive interface, Sendoso allows marketing teams to ... Read more about Sendoso

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

ContentLook is an intuitive business management software designed to help organizations optimize and manage their digital content marketing strategies. The platform provides tools for content creation, distribution, and performance tracking across multiple channels, including websites, blogs, and social media. ContentLook includes features such as content scheduling, SEO analysis, and social media... Read more about ContentLook

Free Trial

Available

Pricing Type

$29.99 Per user

Location

United Kingdom

Spotler Activate is an advanced marketing automation software designed to help businesses optimize their marketing efforts and drive customer engagement. The platform provides a range of tools to automate email campaigns, lead nurturing, social media marketing, and customer segmentation. With Spotler Activate, users can design personalized marketing workflows that target specific audience segments... Read more about Spotler Activate

Free Trial

NA

Pricing Type

$799 Per month

Location

Netherlands

Account-Based Marketing (ABM) Platform

RollWorks Account-Based Platform is a specialized B2B marketing software developed for precision targeting and engagement in account-based marketing strategies. It excels in identifying high-value target accounts and key decision-makers within those accounts, leveraging advanced data and AI technology. The platform enables users to create personalized, multi-channel campaigns, ensuring relevant me... Read more about RollWorks

Free Trial

NA

Pricing Type

Contact Vendor

Location

Afghanistan

Paperflite is an advanced digital asset management software that helps organizations organize, share, and track their digital content effectively. With an intuitive interface, users can easily upload and categorize files, ensuring that assets are readily accessible when needed. Paperflite offers powerful search functionalities, enabling teams to find specific content quickly, enhancing productivit... Read more about Paperflite

Free Trial

Available

Pricing Type

$30 Per user

Location

United States

N.Rich is a Lead Generation Software that helps businesses identify and capture high-quality leads through targeted marketing campaigns. The platform uses data-driven insights to segment audiences and create personalized outreach strategies. N.Rich offers tools for creating multi-channel campaigns, including email, social media, and digital ads, ensuring a comprehensive approach to lead generation... Read more about N.Rich

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

The Intelligent Monetization Platform (IMP) is a powerful customer journey mapping software designed to help businesses optimize customer engagement and increase revenue by delivering personalized experiences. IMP enables businesses to map, track, and analyze every step of the customer journey, from initial interaction to purchase and beyond. The platform offers advanced analytics and segmentation... Read more about Intelligent Monetization Platform (IMP)

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

MRP Prelytix is a sophisticated marketing analytics software designed to help organizations optimize their marketing strategies and improve performance. This platform offers a range of tools for data analysis, campaign tracking, and reporting, ensuring effective marketing operations. With MRP Prelytix, users can easily analyze customer data, track campaign effectiveness, and generate insights thro... Read more about MRP Prelytix

Free Trial

NA

Pricing Type

$1 Per feautre

Location

United States

The Self-Service DSP Built for Agencies

Choozle is a comprehensive advertising agency software designed to streamline the ad management process for agencies of all sizes. It empowers users with tools for managing and optimizing digital advertising campaigns across various channels, including display, video, and social media. With its intuitive interface, Choozle allows agencies to target specific audiences using advanced data analytics ... Read more about Choozle

Free Trial

NA

Pricing Type

$99 Per month

Location

United States

Madkudu is an intelligent lead management software designed to help businesses optimize lead scoring and prioritization. By analyzing data from multiple sources, Madkudu uses machine learning algorithms to predict which leads are most likely to convert into customers, allowing sales teams to focus on high-value opportunities. The software integrates with CRM and marketing automation platforms, ens... Read more about Madkudu

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Seamless.AI is a cutting-edge lead generation software designed to help businesses find and connect with high-quality leads more efficiently. Using artificial intelligence and machine learning, Seamless.AI enables sales and marketing teams to identify potential prospects, gather accurate contact information, and streamline their outreach efforts. The platform offers features such as real-time lead... Read more about Seamless.AI

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

B2B.IQ is an account-based marketing (ABM) software designed to help businesses focus their marketing efforts on high-value accounts and build personalized, targeted campaigns to engage them effectively. With B2B.IQ, companies can identify key accounts, track interactions, and create tailored marketing strategies that resonate with decision-makers. The platform integrates with CRM and marketing au... Read more about B2B.IQ

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

Metadata is a powerful marketing automation platform that facilitates digital advertising with its intuitive features. Geared towards marketers, it effortlessly streamlines campaign management, saving time and boosting efficiency. With user-friendly tools, Metadata enables easy creation and optimization of targeted ads to maximize reach. The platform's AI-driven insights offer valuable data for in... Read more about Metadata

Free Trial

Available

Pricing Type

$250 Per month

Location

United States

Triblio is an advanced marketing automation software designed to enhance customer engagement and drive personalized marketing campaigns. This platform provides comprehensive tools for managing targeted outreach, tracking user interactions, and analyzing campaign performance effectively. With its user-friendly interface, marketers can easily create and segment audiences, automate email marketing, a... Read more about Triblio

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Sparklane is an advanced lead generation software designed to help businesses identify, engage, and convert high-quality leads effectively. It offers a comprehensive platform for prospecting, qualifying, and nurturing leads, ensuring that sales teams focus on the most promising opportunities. Sparklane features robust data enrichment tools, providing detailed insights into potential leads, includi... Read more about Sparklane

Free Trial

Available

Pricing Type

$59 Per user

Location

France

Tactile Marketing Automation is an innovative direct mail automation software that allows businesses to create personalized marketing campaigns with ease. The platform simplifies the process of designing, printing, and sending direct mail, ensuring a seamless experience from start to finish. Tactile Marketing Automation uses advanced data segmentation to target specific customer groups, increasing... Read more about Tactile Marketing Automation

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

POWERFUL SALES & MARKETING AUTOMATION SOFTWARE

Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead ge... Read more about Lead Liaison

Free Trial

NA

Pricing Type

$250 Per month

Location

United States

ActiveDEMAND is a powerful email marketing software designed to help businesses enhance their email campaigns and customer engagement. The platform offers comprehensive tools for creating, managing, and analyzing email marketing efforts, enabling users to optimize their outreach strategies. With ActiveDEMAND, organizations can easily design responsive email templates, segment audiences, and track ... Read more about ActiveDEMAND

Free Trial

Available

Pricing Type

$20 Per month

Location

Canada

Zoomforth is a powerful Recruiting Software designed to streamline the hiring process and connect businesses with top talent efficiently. The platform offers tools for job posting, applicant tracking, and candidate management, ensuring that recruitment efforts are organized and effective. Zoomforth features an intuitive interface that allows HR teams to create and distribute job listings across mu... Read more about Zoomforth

Free Trial

NA

Pricing Type

$200 Per month

Location

United States

LeadBoxer is a comprehensive lead management software designed to help businesses identify, track, and nurture leads effectively. With its powerful tracking capabilities, users can monitor website visitors, analyze lead behavior, and score leads based on their engagement levels. The software integrates seamlessly with popular CRM systems, enabling users to manage their sales pipelines and follow u... Read more about LeadBoxer

Free Trial

Available

Pricing Type

$195 Per month

Location

Netherlands

Dealfront is an innovative lead generation software that empowers businesses to identify and capture high-quality leads effectively. With its advanced algorithms and data analytics capabilities, Dealfront analyzes various data sources to provide insights into potential customers, allowing organizations to tailor their marketing strategies accordingly. The platform offers customizable lead scoring ... Read more about Dealfront

Free Trial

Available

Pricing Type

Contact Vendor

Location

Finland

Dreamdata is a marketing attribution software platform that helps businesses track and analyze the effectiveness of their marketing campaigns. By consolidating data from various marketing channels such as email, social media, and paid ads, Dreamdata provides insights into how different marketing efforts contribute to conversions and revenue. The platform’s advanced attribution models allow busin... Read more about Dreamdata

Free Trial

Available

Pricing Type

$750 Per month

Location

Denmark

Magicpitch is a sophisticated account-based marketing (ABM) software designed to help B2B marketers personalize their outreach and engagement with key accounts. By combining predictive analytics and targeted content, Magicpitch enables businesses to focus their marketing efforts on high-value prospects, driving stronger engagement and higher conversion rates. The platform’s segmentation and pers... Read more about Magicpitch

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Arab Emirates

B2B Marketing and Sales Prospecting Tool

DemandScience Klarity is an innovative software developed for B2B sales and marketing teams, offering a comprehensive suite of tools to enhance lead generation and market research. It specializes in providing precise, data-driven insights into potential business customers. A key feature of Klarity is its vast database, which includes detailed profiles of companies and decision-makers, enabling tar... Read more about DemandScience Klarity

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

CaliberMind is a leading business intelligence software designed to help organizations optimize their marketing strategies and drive growth. This powerful platform centralizes data from various sources, providing users with a holistic view of customer interactions and behaviors. With its intuitive dashboard, CaliberMind enables businesses to track key performance indicators (KPIs) and generate act... Read more about CaliberMind

Free Trial

Available

Pricing Type

$30000 Per user

Location

United States

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Frequently Asked Questions

ABM marketing software is a tool that helps businesses execute account-based marketing strategies by identifying, targeting, and engaging high-value accounts with personalized campaigns. It aligns marketing and sales efforts to drive better engagement and conversions.

Some of the best ABM Software are Priority Engine, B2B Intent, Alter, ZoomInfo Sales, D&B Rev.Up ABX, Drift, Segment, Uberflip and Intelligent ABM. 

ABM software focuses on engaging specific high-value accounts rather than broad audience targeting. It uses data-driven insights, personalization, and multi-channel outreach to nurture key accounts and improve ROI.

Key features to consider include:
  • Account Targeting & Segmentation
  • Personalized Multi-Channel Campaigns
  • AI-Powered Predictive Analytics
  • CRM & Marketing Automation Integrations
  • Engagement Tracking & ROI Analytics

B2B companies, enterprise sales teams, and businesses with long sales cycles benefit the most from ABM software. It helps target decision-makers, personalize outreach, and increase deal closure rates.

ABM software optimizes lead conversion by delivering personalized messaging, automating engagement with key decision-makers, and providing detailed analytics to refine strategies.

Yes, many ABM software solutions offer scalable plans tailored for small businesses. Even startups can benefit from targeting a small set of high-value clients using personalized outreach strategies.

Most ABM platforms seamlessly integrate with Salesforce, HubSpot, and Microsoft Dynamics, allowing businesses to sync account data, track engagement, and automate personalized marketing efforts.

AI enhances ABM strategies by:
  • Predicting high-value accounts
  • Optimizing ad placements and outreach
  • Automating personalization for emails and content
  • Providing actionable insights for better engagement

Track success using:
  • Account engagement metrics (email opens, site visits, ad clicks)
  • Pipeline growth & deal size
  • Conversion rates & sales cycle efficiency
  • Customer lifetime value (CLV) analysis

Yes, startups can use ABM software to target key prospects, personalize outreach, and increase engagement without wasting resources on broad marketing campaigns. Many platforms offer flexible pricing for startups.

Industries such as SaaS, healthcare, finance, manufacturing, and IT services benefit greatly from ABM software due to their need for personalized engagement with high-value clients.

ABM software integrates with multiple marketing channels, including email, social media, paid ads, content marketing, and direct mail, ensuring seamless engagement across platforms.

  • Inbound marketing attracts a broad audience through content, SEO, and organic engagement.
  • ABM focuses on specific, high-value accounts with personalized outreach and targeted campaigns.

Some challenges include:
  • Aligning marketing and sales teams
  • Data accuracy and account selection
  • Scaling ABM campaigns efficiently
  • Measuring ROI effectively

Yes, ABM software helps businesses maintain strong relationships with existing high-value accounts through personalized content, ongoing engagement, and loyalty campaigns.

The timeframe varies, but businesses typically start seeing improved engagement and conversion rates within 3 to 6 months after implementing a well-structured ABM strategy.

ABM software provides real-time engagement tracking, campaign performance analytics, predictive account scoring, and ROI measurement to help refine marketing strategies.

ABM is primarily designed for B2B marketing, but certain B2C industries (e.g., luxury goods, real estate, and high-ticket sales) can use ABM strategies to target premium customers.

Consider the following when selecting ABM software:
  • Your business size and budget
  • Integration with existing tools (CRM, automation, analytics)
  • Features like AI, personalization, and multi-channel support
  • User-friendliness and scalability