Best Account Based Marketing Software

Account-based marketing Software is redefining how businesses drive targeted demand generation and foster stronger B2B relationships. This category features top-rated account-based advertising platforms for demand generation that enable companies to focus their efforts on high-value prospects. With ABM platforms for targeted marketing, organizations can tailor their campaigns to engage the most promising accounts effectively. Leveraging advanced B2B marketing automation tools, these solutions streamline the creation, management, and analysis of marketing initiatives, ensuring that every touchpoint is optimized for impact. Personalized marketing software further refines the messaging, allowing brands to connect with their audiences on a deeper level. Complementary account-based advertising solutions enhance campaign precision, while sales and marketing alignment software ensures seamless collaboration between teams for better outcomes. Elevate your marketing strategy today—explore our curated selection of account-based marketing Software and unlock the tools necessary to boost demand generation, drive targeted engagement, and achieve unparalleled business growth.
  • 5 avg. rating from 01 reviews

Last Updated: October 01, 2025

163 Software

List of Top Account Based Marketing Software | Best ABM Software

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Target Account Identification

Lead Nurturing

Campaign Personalization

Lead Qualification

Reporting/Analytics

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Account Based Marketing Software that is:

Outreach is a powerful sales engagement platform designed to optimize the performance of sales teams. It streamlines communication by integrating email, phone, and social media interactions, ensuring consistent messaging across channels. With its automated workflows and sequencing, Outreach enables sales reps to follow up with prospects efficiently, enhancing productivity. The software offers insi... Read more about Outreach

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Meet the first AI-powered revenue orchestration platform

Salesloft is an innovative sales engagement platform that enhances the effectiveness of sales teams. It specializes in streamlining communication processes, integrating seamlessly with email, phone calls, and social media for cohesive customer interactions. Salesloft's standout feature is its automated workflow system, enabling sales reps to efficiently manage and follow up with leads. The softwar... Read more about Salesloft

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

6sense is a powerful buyer intent software designed to help businesses identify and engage potential customers based on their online behavior. By analyzing data from various sources, including web visits, content consumption, and engagement patterns, 6sense provides actionable insights that empower sales and marketing teams. This software uses advanced analytics and artificial intelligence to pinp... Read more about 6sense

Free Trial

NA

Pricing Type

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Location

United States

Printfection is a web-to-print software solution designed to streamline the process of creating, managing, and fulfilling print orders for businesses. The software allows companies to create custom-branded products such as apparel, promotional items, and corporate gifts, which can then be ordered directly from the platform. Printfection’s user-friendly interface makes it easy for users to design... Read more about Printfection

Free Trial

NA

Pricing Type

$499 Per user

Location

United States

Reach Professional Contacts with Confidence

RocketReach is a powerful software tool developed for professionals seeking to expand their network and enhance their outreach efforts. Its core feature is the ability to provide accurate contact information for millions of professionals across various industries. With RocketReach, users can effortlessly find email addresses and phone numbers, making it easier to connect with potential clients, pa... Read more about RocketReach

Free Trial

Available

Pricing Type

$1218 Per month

Location

United States

Radius is a cutting-edge account-based marketing software designed to help organizations target and engage high-value accounts effectively. This platform provides comprehensive tools for managing marketing campaigns, analyzing account data, and tracking engagement metrics seamlessly. With its user-friendly interface, marketers can easily create personalized outreach strategies, monitor campaign pe... Read more about Radius

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

FirstRain is a powerful sales enablement software designed to provide sales teams with actionable insights and information that drive business growth. The platform uses artificial intelligence and machine learning to gather and analyze data from various sources, including news articles, social media, and industry reports, offering real-time updates on market trends, competitor activities, and cust... Read more about FirstRain

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Infer is a powerful lead management software that uses predictive analytics to help businesses identify and prioritize high-quality leads. By analyzing historical data, customer behavior, and engagement patterns, Infer helps sales teams focus on the leads most likely to convert. The platform integrates with CRM systems like Salesforce to provide real-time lead scoring, segmentation, and nurturing ... Read more about Infer

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Propensity is an account-based marketing (ABM) software that empowers businesses to target high-value accounts with personalized marketing strategies, increasing the effectiveness of their campaigns. The platform allows users to create targeted lists, tailor messaging, and measure engagement, enabling a focused approach to B2B marketing. Propensity integrates with CRM systems, ensuring that market... Read more about Propensity

Free Trial

Available

Pricing Type

$2000 Per month

Location

United States

SalesDirector.ai is a cuttingedge data entry software solution designed to enhance sales productivity and streamline CRM processes. This innovative tool uses artificial intelligence to automate data entry tasks, allowing sales teams to focus on building relationships and closing deals. With its userfriendly interface, SalesDirector.ai simplifies the process of capturing and managing customer infor... Read more about SalesDirector.ai

Free Trial

Available

Pricing Type

$29 Per feautre

Location

United States

StackAdapt is an advanced reporting software designed for digital marketing campaigns, providing marketers with comprehensive insights into their performance metrics. This platform allows users to track key performance indicators (KPIs) across various channels, including display, video, and social media advertising. StackAdapt's intuitive dashboard presents data in visually appealing formats, maki... Read more about StackAdapt

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Ortto is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns effortlessly. This platform offers a comprehensive suite of tools for designing visually appealing email templates, segmenting audiences, and tracking campaign performance. With its user-friendly interface, Ortto enables users to craft personalized email content that resonate... Read more about Ortto

Free Trial

Available

Pricing Type

$509 Per month

Location

Australia

Lead411 is a customer data platform (CDP) software designed to help sales and marketing teams generate leads and streamline prospecting efforts. By providing access to accurate contact details and company information, Lead411 enables users to identify and reach potential customers more efficiently. This platform offers features like email verification, intent data, and real-time updates, ensuring ... Read more about Lead411

Free Trial

Available

Pricing Type

$99 Per user

Location

United States

Relayto is an innovative presentation software that transforms traditional slide-based presentations into engaging, interactive experiences. Unlike standard presentation tools, Relayto allows users to create content-driven presentations with rich multimedia elements such as videos, links, forms, and quizzes, making the presentations more engaging and informative. The platform supports real-time an... Read more about Relayto

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Leadership Connect is a specialized government software solution designed to help public sector organizations, legislators, and governmental agencies streamline their processes and improve decision-making. The platform provides a centralized hub for managing and accessing government data, enabling users to connect with key stakeholders, monitor policy developments, and engage with the public effic... Read more about Leadership Connect

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Leading Content Intelligence Platform

PathFactory is a comprehensive software solution designed to elevate content experiences for businesses. With its user-friendly interface, the platform empowers users to create, organize, and personalize content journeys seamlessly. PathFactory's content hubs centralize assets, providing a user-friendly repository for efficient content management. The software's personalization features enable bus... Read more about PathFactory

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

All-in-One CRM - Marketing, Sales & Support Software

EngageBay CRM is a comprehensive software solution tailored to enhance customer relationship management for businesses of all sizes. It serves as a centralized platform, simplifying the organization and nurturing of customer interactions, marketing efforts, and sales activities. With EngageBay CRM, you can efficiently manage leads, track customer interactions, and automate marketing campaigns, all... Read more about EngageBay CRM

Free Trial

Available

Pricing Type

$12.74 Per month

Location

United States

Simple yet powerful CRM for small businesses

Salesflare is an intelligent CRM (Customer Relationship Management) software designed for small and medium-sized businesses, particularly those focused on B2B sales. It stands out for its ease of use and automation features that minimize manual data entry. Salesflare automatically gathers data from emails, social profiles, and other sources to create comprehensive customer profiles, helping sales ... Read more about Salesflare

Free Trial

NA

Pricing Type

$29 Per month

Location

United States

Kommo is an advanced lead management software designed to help businesses optimize their sales processes and improve lead conversion rates effectively. This platform offers a comprehensive suite of tools for capturing, tracking, and nurturing leads throughout the sales funnel. With its user-friendly interface, sales teams can easily manage interactions, schedule follow-ups, and analyze lead perfor... Read more about Kommo

Free Trial

Available

Pricing Type

$15 Per user

Location

United States

Leadspace is an advanced brand management software designed to enhance customer engagement and improve brand visibility. This powerful platform combines data-driven insights with sophisticated analytics, allowing businesses to craft personalized marketing campaigns that resonate with their target audience. Leadspace integrates seamlessly with existing CRM systems, providing users with a holistic v... Read more about Leadspace

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Enlyft is an advanced lead generation software designed to help businesses identify high-quality prospects and drive sales growth. The platform uses data-driven insights and AI-powered algorithms to analyze and segment potential leads based on industry, company size, and other key criteria. Enlyft helps businesses create targeted outreach campaigns, improving the efficiency of lead generation effo... Read more about Enlyft

Free Trial

NA

Pricing Type

$12000 Per year

Location

United States

Experiences is an advanced account-based marketing (ABM) software designed to help businesses target and engage high-value accounts with personalized, data-driven campaigns. By leveraging detailed analytics, the platform enables the creation of tailored marketing strategies that are aligned with specific business goals. Experiences helps marketing teams collaborate seamlessly with sales teams to e... Read more about Experiences

Free Trial

Available

Pricing Type

$599 Per user

Location

United States

Kwanzoo is an account-based marketing (ABM) software that helps businesses target and engage high-value accounts more effectively. The platform offers tools for personalized content creation, lead scoring, and multi-channel campaign management, allowing businesses to tailor their marketing efforts to individual accounts. Kwanzoo integrates with CRM and marketing automation platforms, enabling busi... Read more about Kwanzoo

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Cognism is an advanced data extraction software designed to help organizations gather and analyze data from various sources efficiently. With its powerful algorithms, Cognism enables users to extract valuable insights from structured and unstructured data, enhancing decisionmaking processes. The platform supports features such as data enrichment, lead generation, and compliance tracking, ensuring ... Read more about Cognism

Free Trial

NA

Pricing Type

$1000 Per feautre

Location

United Kingdom

Spotler CRM is a customer relationship management software designed to help businesses improve customer engagement and streamline their sales and marketing processes. It offers tools for managing leads, tracking customer interactions, and automating marketing campaigns. Spotler CRM integrates with popular email marketing platforms, allowing businesses to create personalized campaigns based on cust... Read more about Spotler CRM

Free Trial

Available

Pricing Type

$0 Per month

Location

Netherlands

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Frequently Asked Questions

ABM marketing software is a tool that helps businesses execute account-based marketing strategies by identifying, targeting, and engaging high-value accounts with personalized campaigns. It aligns marketing and sales efforts to drive better engagement and conversions.

Some of the best ABM Software are Priority Engine, B2B Intent, Alter, ZoomInfo Sales, D&B Rev.Up ABX, Drift, Segment, Uberflip and Intelligent ABM. 

ABM software focuses on engaging specific high-value accounts rather than broad audience targeting. It uses data-driven insights, personalization, and multi-channel outreach to nurture key accounts and improve ROI.

Key features to consider include:
  • Account Targeting & Segmentation
  • Personalized Multi-Channel Campaigns
  • AI-Powered Predictive Analytics
  • CRM & Marketing Automation Integrations
  • Engagement Tracking & ROI Analytics

B2B companies, enterprise sales teams, and businesses with long sales cycles benefit the most from ABM software. It helps target decision-makers, personalize outreach, and increase deal closure rates.

ABM software optimizes lead conversion by delivering personalized messaging, automating engagement with key decision-makers, and providing detailed analytics to refine strategies.

Yes, many ABM software solutions offer scalable plans tailored for small businesses. Even startups can benefit from targeting a small set of high-value clients using personalized outreach strategies.

Most ABM platforms seamlessly integrate with Salesforce, HubSpot, and Microsoft Dynamics, allowing businesses to sync account data, track engagement, and automate personalized marketing efforts.

AI enhances ABM strategies by:
  • Predicting high-value accounts
  • Optimizing ad placements and outreach
  • Automating personalization for emails and content
  • Providing actionable insights for better engagement

Track success using:
  • Account engagement metrics (email opens, site visits, ad clicks)
  • Pipeline growth & deal size
  • Conversion rates & sales cycle efficiency
  • Customer lifetime value (CLV) analysis

Yes, startups can use ABM software to target key prospects, personalize outreach, and increase engagement without wasting resources on broad marketing campaigns. Many platforms offer flexible pricing for startups.

Industries such as SaaS, healthcare, finance, manufacturing, and IT services benefit greatly from ABM software due to their need for personalized engagement with high-value clients.

ABM software integrates with multiple marketing channels, including email, social media, paid ads, content marketing, and direct mail, ensuring seamless engagement across platforms.

  • Inbound marketing attracts a broad audience through content, SEO, and organic engagement.
  • ABM focuses on specific, high-value accounts with personalized outreach and targeted campaigns.

Some challenges include:
  • Aligning marketing and sales teams
  • Data accuracy and account selection
  • Scaling ABM campaigns efficiently
  • Measuring ROI effectively

Yes, ABM software helps businesses maintain strong relationships with existing high-value accounts through personalized content, ongoing engagement, and loyalty campaigns.

The timeframe varies, but businesses typically start seeing improved engagement and conversion rates within 3 to 6 months after implementing a well-structured ABM strategy.

ABM software provides real-time engagement tracking, campaign performance analytics, predictive account scoring, and ROI measurement to help refine marketing strategies.

ABM is primarily designed for B2B marketing, but certain B2C industries (e.g., luxury goods, real estate, and high-ticket sales) can use ABM strategies to target premium customers.

Consider the following when selecting ABM software:
  • Your business size and budget
  • Integration with existing tools (CRM, automation, analytics)
  • Features like AI, personalization, and multi-channel support
  • User-friendliness and scalability