Best Marketing Planning Software for Small Businesses (Free & Paid)

Marketing Planning Software helps businesses plan, organize, and manage their marketing strategies effectively. It allows you to set goals, create marketing calendars, and track progress all in one place. For small businesses, this software provides a structured approach without the hassle of complex spreadsheets or disconnected tools. Features include budget planning, task assignment, collaboration tools, and performance tracking. Using this software ensures that marketing efforts are aligned with business objectives and that everyone on the team is on the same page. It helps coordinate activities, manage deadlines, and monitor results in real-time. This leads to more effective campaigns and better use of resources. The software often includes templates and best practices to guide small businesses in their planning process. It simplifies the management of marketing projects, making it easier to achieve goals. Here are some marketing planning tools you can choose from to streamline your marketing efforts:

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Last Updated: October 01, 2025

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196 Software

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List of Top Marketing Planning Software for Small Businesses

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Most Powerful No-Code Automation For Marketers & Ecommerce

Shopstory supports marketing planning by automating budget tracking, campaign monitoring, and performance reporting. Marketers can optimize strategies dynamically, ensuring efficient resource allocation. Integrations with Google Ads, Meta Ads, and other platforms help businesses coordinate multi-channel campaigns effectively. Automated workflows provide structured execution, reducing manual adjus... Read more about Shopstory

Free Trial

Available

Pricing Type

$299 Per feautre

Location

Austria

Ummense is a workflow management software designed to help businesses automate and optimize their internal processes. The platform enables organizations to map out, visualize, and manage complex workflows, ensuring that tasks are completed on time and in accordance with company policies. Ummense’s drag-and-drop interface allows users to easily create customized workflows for various departments,... Read more about Ummense

Free Trial

Available

Pricing Type

$29.9 Per user

Location

Brazil

BERA is a comprehensive brand management software designed to help organizations build, maintain, and enhance their brand identity effectively. This platform provides users with tools to create brand guidelines, manage assets, and monitor brand performance across various channels. With BERA, businesses can ensure consistency in messaging, visuals, and overall brand presentation, promoting a cohesi... Read more about BERA

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Allfred is an intuitive financial management software designed to help businesses track and manage their finances. With features like budgeting, forecasting, and expense tracking, Allfred provides businesses with real-time insights into their financial health. The software enables users to generate detailed financial reports, monitor cash flow, and set financial goals, helping businesses make info... Read more about Allfred

Free Trial

Available

Pricing Type

$8 Per user

Location

Slovakia

Project & Approval Management Software for Creative & Marketing Teams

Admation is a user-friendly project management and approval workflow tool that transforms creative collaboration. Tailored for marketing and creative teams, it simplifies project lifecycles. Admation's intuitive interface facilitates seamless task tracking, ensuring projects progress smoothly. The platform excels in streamlining approval processes and reducing bottlenecks in creative workflows. Wi... Read more about Admation

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

PromoPrep is a marketing planning software that provides teams with a centralized platform to organize, schedule, and manage promotional campaigns. It offers customizable calendars and campaign tracking features, allowing marketing teams to coordinate activities and align strategies across channels. PromoPrep’s user-friendly interface supports task assignments, collaboration, and real-time updat... Read more about PromoPrep

Free Trial

Available

Pricing Type

$39 Per user

Location

United States

Google My Business Post Scheduler is a marketing planning software that simplifies the process of creating and scheduling posts for Google My Business listings. This platform enables businesses to enhance their online presence by effectively managing their posts, promotions, and updates. With an intuitive interface, users can create eye-catching posts, schedule them for optimal times, and monitor ... Read more about Google My Business Post Scheduler

Free Trial

NA

Pricing Type

$10.99 Per month

Location

United States

Odyssey Attribution is a sophisticated marketing analytics software designed to help businesses measure and optimize their marketing efforts effectively. With its comprehensive attribution models, it provides insights into how different marketing channels contribute to conversions and revenue. Users can analyze customer journeys, identify key touchpoints, and allocate budgets strategically to maxi... Read more about Odyssey Attribution

Free Trial

Available

Pricing Type

$500 Per month

Location

Netherlands

Growth Marketing Hub is an all-in-one marketing software designed to streamline and enhance your marketing efforts across various channels. It offers a comprehensive suite of tools for email marketing, social media management, content creation, SEO optimization, and analytics, ensuring that all your marketing needs are met from a single platform. Growth Marketing Hub’s intuitive interface allows... Read more about Growth Marketing Hub

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Markodojo is a powerful marketing automation software designed to help businesses streamline their marketing efforts and improve customer engagement. The platform offers a wide range of tools for creating, automating, and tracking marketing campaigns across multiple channels, including email, social media, and web. Markodojo’s intuitive interface allows marketers to design and execute campaigns ... Read more about Markodojo

Free Trial

Available

Pricing Type

$50 Per month

Location

United States

Shopperations is a marketing planning software designed to help retailers and brands optimize their promotional strategies. The platform provides an intuitive interface for managing campaigns, tracking budgets, and analyzing performance metrics, enabling users to make informed decisions. With tools for collaborative planning, marketing teams can easily share ideas, create timelines, and track prog... Read more about Shopperations

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Demo Wizard is a powerful scheduling software designed to streamline appointment management for businesses of all sizes. With its intuitive interface, users can easily book, manage, and optimize appointments, reducing no-shows and enhancing customer satisfaction. The platform offers customizable reminders via email and SMS, ensuring clients are always informed about their upcoming appointments. Ad... Read more about Demo Wizard

Free Trial

Available

Pricing Type

$89 Per month

Location

United States

Husky Marketing Planner is a comprehensive advertising agency software designed to streamline campaign management and enhance marketing efforts. It offers a user-friendly interface that allows agencies to plan, execute, and analyze their marketing strategies effectively. With features such as project management tools, budget tracking, and performance analytics, Husky Marketing Planner helps agenci... Read more about Husky Marketing Planner

Free Trial

Available

Pricing Type

$44 Per feautre

Location

Belgium

MarketPlan.io is a comprehensive marketing planning software designed to help businesses strategize, execute, and analyze their marketing campaigns effectively. It offers an intuitive platform for creating visual marketing plans, outlining campaign steps, and tracking progress in real time. With MarketPlan.io, marketers can map out their strategies using drag-and-drop tools, allocate budgets, and ... Read more about MarketPlan.io

Free Trial

NA

Pricing Type

$0 Per month

Location

United States

PushSend is an intuitive email marketing software designed to help businesses create, send, and analyze email campaigns effectively. The platform offers a user-friendly interface with drag-and-drop functionality, allowing users to design visually appealing emails without needing extensive technical skills. With features like list segmentation, automation, and A/B testing, PushSend enables organiza... Read more about PushSend

Free Trial

NA

Pricing Type

$25 Per user

Location

United States

MediaPlanHQ is a powerful marketing planning software designed to help businesses create, manage, and optimize their marketing campaigns across multiple channels. Whether for digital advertising, social media, or traditional marketing, MediaPlanHQ allows marketing teams to streamline the entire campaign process, from planning to execution. The platform provides a centralized workspace where teams ... Read more about MediaPlanHQ

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Marketing Plan System is a powerful marketing planning software designed to help businesses streamline their marketing strategies and campaigns from concept to execution. The platform allows marketing teams to create detailed marketing plans, set clear objectives, define target audiences, and allocate budgets effectively. It provides tools for campaign management, content planning, and scheduling,... Read more about Marketing Plan System

Free Trial

NA

Pricing Type

$499 Per user

Location

Italy

Open Lantern is an innovative marketing planning software designed to help organizations streamline their marketing processes and enhance campaign management. The platform offers comprehensive tools for campaign planning, resource allocation, and performance analytics, enabling businesses to optimize their marketing strategies effectively. With Open Lantern, users can easily manage marketing campa... Read more about Open Lantern

Free Trial

Available

Pricing Type

$24000 Per user

Location

United States

Novabrand is a cutting-edge digital asset management software designed to help organizations efficiently manage, store, and distribute their digital assets. With a focus on user experience, Novabrand provides a centralized platform for businesses to catalog images, videos, documents, and other media files. Its powerful search capabilities allow users to find assets quickly, while customizable meta... Read more about Novabrand

Free Trial

Available

Pricing Type

$1000 Per month

Location

Germany

immerj is a comprehensive marketing planning software that helps businesses develop, execute, and track their marketing strategies from start to finish. The platform offers a range of tools designed to streamline the planning process, including project management, campaign tracking, budgeting, and performance analytics. With immerj, businesses can create detailed marketing calendars, assign tasks,... Read more about immerj

Free Trial

Available

Pricing Type

$35 Per month

Location

United Kingdom

Lumi is a dynamic Collaboration Software that empowers teams to work together effectively, regardless of their physical location. It offers a suite of tools for real-time communication, file sharing, project management, and task collaboration. Lumi's user-friendly interface facilitates seamless collaboration across teams, allowing users to create shared workspaces, assign tasks, and track project ... Read more about Lumi

Free Trial

Available

Pricing Type

$23 Per month

Location

Australia

HERAW is an intuitive project management software designed to streamline project planning, execution, and monitoring for teams across various industries. This platform offers tools for task assignment, resource allocation, and timeline tracking, ensuring projects stay on schedule and within budget. With features such as Gantt charts, collaboration tools, and progress reporting, HERAW enhances team... Read more about HERAW

Free Trial

Available

Pricing Type

$15 Per user

Location

France

BrandSystems is an innovative Marketing Planning Software that helps organizations strategize, execute, and manage their marketing campaigns effectively. It provides tools for creating marketing plans, setting objectives, and tracking performance metrics. BrandSystems allows teams to collaborate on campaign development, manage budgets, and allocate resources efficiently. The software’s analytics... Read more about BrandSystems

Free Trial

NA

Pricing Type

Contact Vendor

Location

Australia

Lead Mirror is an innovative marketing planning software designed to help organizations strategize and execute their marketing campaigns effectively. This platform offers tools for creating comprehensive marketing plans, tracking progress, and analyzing results. With its user-friendly interface, Lead Mirror allows marketers to set goals, allocate budgets, and assign tasks to team members seamlessl... Read more about Lead Mirror

Free Trial

Available

Pricing Type

$19.98 Per month

Location

India

Product Marketing & Go-to-Market is a comprehensive campaign management software designed to streamline and optimize product launches and marketing efforts. This tool allows marketing teams to plan, execute, and measure campaigns more effectively, with features tailored to different stages of the product lifecycle. It provides functionality for audience segmentation, content management, A/B testin... Read more about Product Marketing & Go-to-Market

Free Trial

Available

Pricing Type

$100 Per user

Location

Germany

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