Best Marketing Planning Software for Small Businesses (Free & Paid)

Marketing Planning Software helps businesses plan, organize, and manage their marketing strategies effectively. It allows you to set goals, create marketing calendars, and track progress all in one place. For small businesses, this software provides a structured approach without the hassle of complex spreadsheets or disconnected tools. Features include budget planning, task assignment, collaboration tools, and performance tracking. Using this software ensures that marketing efforts are aligned with business objectives and that everyone on the team is on the same page. It helps coordinate activities, manage deadlines, and monitor results in real-time. This leads to more effective campaigns and better use of resources. The software often includes templates and best practices to guide small businesses in their planning process. It simplifies the management of marketing projects, making it easier to achieve goals. Here are some marketing planning tools you can choose from to streamline your marketing efforts:

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Last Updated: October 01, 2025

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196 Software

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List of Top Marketing Planning Software for Small Businesses

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Hawk is a sophisticated marketing planning software designed to help organizations strategize and execute their marketing initiatives effectively. This platform provides users with tools to create detailed marketing plans, set objectives, and allocate resources efficiently. With Hawk, businesses can streamline their marketing operations by enabling collaboration among team members, ensuring that e... Read more about Hawk

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Simplify your campaign complexity

Camphouse is a comprehensive media planning and buying platform designed to streamline and optimize advertising processes. Tailored for marketing teams and agencies, it provides a centralized space for planning, executing, and analyzing media campaigns. Camphouse's standout features include real-time collaboration tools, budget tracking, and performance analytics, enhancing overall campaign effic... Read more about Camphouse

Free Trial

NA

Pricing Type

Contact Vendor

Location

Sweden

Resource management software built to do what you wish Excel could.

Tempus Resource is a sophisticated resource management software particularly suited for large enterprises looking to optimize their workforce allocation and project execution. Its standout feature is advanced resource modeling, allowing managers to simulate various staffing scenarios and make data-driven decisions. Tempus Resource provides real-time visibility into resource utilization, skill sets... Read more about Tempus Resource

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Mintent is a specialized content marketing software designed to help organizations plan, create, and manage their content marketing strategies effectively. This platform provides comprehensive tools for content calendar management, workflow automation, and performance tracking seamlessly. With its user-friendly interface, users can easily collaborate on content creation, track approvals, and analy... Read more about Mintent

Free Trial

NA

Pricing Type

$500 Per feautre

Location

Canada

Measured is a comprehensive marketing analytics software designed to help organizations track and optimize their marketing performance. The platform offers features for campaign tracking, performance analysis, and ROI measurement, ensuring businesses can make informed marketing decisions. With its user-friendly interface, Measured allows users to integrate data from various marketing channels, pro... Read more about Measured

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Markey is an all-in-one marketing automation software that helps businesses automate their marketing campaigns, streamline customer communication, and improve lead generation. With its powerful suite of tools, Markey allows businesses to design and deploy automated email campaigns, social media posts, and SMS marketing messages, ensuring that their messages reach the right audience at the right ti... Read more about Markey

Free Trial

Available

Pricing Type

$99 Per month

Location

India

Apteco FastStats is a comprehensive email marketing software solution designed to enhance engagement and optimize campaign performance for businesses. This powerful platform provides essential tools for managing email lists, creating personalized campaigns, and analyzing results effectively. With its user-friendly interface, marketers can easily segment audiences, design visually appealing emails,... Read more about Apteco FastStats

Free Trial

Available

Pricing Type

$6500 Per feautre

Location

United Kingdom

Match2One is a dynamic Advertising Agency Software designed to streamline and enhance the operations of advertising agencies, media planners, and marketing teams. This comprehensive platform offers a wide range of features, including campaign management, media buying, client relationship management (CRM), and performance analytics, ensuring that every aspect of advertising operations is handled ef... Read more about Match2One

Free Trial

Available

Pricing Type

$299 Per feautre

Location

Sweden

Shirofune is an advanced social media marketing software designed to help businesses enhance their online presence and engage with their target audience effectively. This platform provides a comprehensive suite of tools for managing social media campaigns, analyzing performance metrics, and tracking engagement across multiple platforms. With Shirofune, users can schedule and automate posts, create... Read more about Shirofune

Free Trial

Available

Pricing Type

Contact Vendor

Location

Japan

Work management platform for result-driven teams

Bordio is an intuitive task management software that helps individuals and teams stay organized and productive by managing tasks, projects, and deadlines. The software offers a simple drag-and-drop interface that allows users to create tasks, set deadlines, and organize work by priority. Bordio’s features include task categorization, reminder notifications, and project progress tracking, ensurin... Read more about Bordio

Free Trial

Available

Pricing Type

$5.99 Per user

Location

Latvia

AI-Powered Social Media Marketing

Hookle is a specialized software crafted for social media management particularly aimed at small businesses and individual entrepreneurs. Its standout feature is the ability to manage multiple social media accounts from a single dashboard. This makes posting, monitoring, and engaging with audiences across different platforms incredibly efficient. Hookle's intuitive design simplifies the scheduling... Read more about Hookle

Free Trial

NA

Pricing Type

$4.99 Per month

Location

France

Datacrush is a dynamic Customer Relationship Management (CRM) software designed to help businesses manage and enhance their interactions with customers, streamline sales processes, and drive growth. Offering a comprehensive suite of tools, Datacrush enables organizations to build stronger customer relationships, improve sales performance, and increase overall efficiency. The software features an i... Read more about Datacrush

Free Trial

Available

Pricing Type

$16 Per user

Location

Argentina

Evocalize is an advanced digital asset management (DAM) software designed to help organizations efficiently organize, store, manage, and distribute their digital assets. It offers a comprehensive platform for handling various types of digital content, including images, videos, documents, and multimedia files, ensuring that all assets are easily accessible and securely managed. Evocalize’s intuit... Read more about Evocalize

Free Trial

NA

Pricing Type

$19 Per month

Location

United States

Proof BusinessGPS is a powerful marketing planning software designed to help businesses develop, implement, and track their marketing strategies. The platform provides tools for campaign management, budget allocation, and performance tracking, allowing marketing teams to stay aligned with business objectives. With Proof BusinessGPS, businesses can easily track key performance indicators (KPIs), as... Read more about Proof BusinessGPS

Free Trial

NA

Pricing Type

$2000 Per feautre

Location

United States

Factors.ai is a marketing analytics software platform that enables businesses to track, analyze, and optimize marketing performance across various channels. With features like campaign tracking, audience segmentation, and data visualization, Factors.ai provides valuable insights into customer behavior and marketing effectiveness. The platform offers advanced attribution models, helping marketers u... Read more about Factors.ai

Free Trial

Available

Pricing Type

$399 Per month

Location

India

Bionic Media Planning Software is a comprehensive solution designed to streamline the media planning process for advertising agencies. With its advanced analytics and reporting capabilities, Bionic allows media planners to analyze audience data, evaluate media performance, and optimize advertising campaigns effectively. The software features a user-friendly interface that simplifies collaboration ... Read more about Bionic Media Planning Software

Free Trial

Available

Pricing Type

$175 Per user

Location

United States

Hive9 is a powerful budgeting software designed to streamline the financial planning and budgeting process for businesses of all sizes. With its intuitive interface, Hive9 enables users to create and manage budgets effortlessly, providing real-time visibility into financial performance. The platform supports collaborative budgeting, allowing team members to contribute their insights and feedback, ... Read more about Hive9

Free Trial

NA

Pricing Type

$25000 Per feautre

Location

United States

Social Standards is an advanced business intelligence software that empowers organizations to harness social media data for strategic decision-making. This platform offers a comprehensive suite of tools to analyze social media trends, consumer sentiment, and brand performance across various platforms. With its user-friendly interface, users can easily create customizable dashboards and visualizati... Read more about Social Standards

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SP Marketing is an advanced marketing planning software designed to streamline the strategic planning and execution of marketing campaigns. This platform provides a comprehensive suite of tools for setting marketing objectives, defining target audiences, and allocating resources effectively. With SP Marketing, users can create detailed marketing plans, manage budgets, and track campaign performanc... Read more about SP Marketing

Free Trial

NA

Pricing Type

$149 Per user

Location

United States

Modern work management platform

GoodDay is a comprehensive project management and productivity platform. It stands as a versatile solution for teams striving to streamline their work processes. Serving as a centralized hub, GoodDay allows teams to plan, track, and manage tasks, projects, and goals efficiently. With a user-friendly interface, the platform enhances collaboration by providing teams with a clear overview of their wo... Read more about GoodDay

Free Trial

NA

Pricing Type

$4 Per month

Location

United States

The GDPR compliant Online Whiteboard

Collaboard is an innovative software designed to facilitate interactive and collaborative online whiteboarding. It stands out for enabling real-time collaboration across teams, regardless of their location, making it an ideal tool for remote work and digital workshops. With Collaboard, users can draw, write, and brainstorm ideas on a virtual whiteboard, mimicking the experience of in-person collab... Read more about Collaboard

Free Trial

NA

Pricing Type

$10 Per month

Location

United States

Turn your spreadsheets into smart database apps.

Retable is a versatile software that revolutionizes the way businesses handle data management and collaboration. It offers a perfect blend of spreadsheets with the power of databases, which significantly enables users to organize, analyze, and manage data effortlessly. One of its key features is the ability to create customizable tables that can be shared and edited in real-time, which enhances te... Read more about Retable

Free Trial

NA

Pricing Type

$12 Per month

Location

United Kingdom

CrossCap Marketing Calendar is an innovative content marketing software designed to help businesses plan, organize, and execute their content strategies with precision and efficiency. Offering a comprehensive suite of tools, CrossCap Marketing Calendar streamlines the entire content lifecycle, from ideation and creation to publication and analysis. The software features an intuitive calendar inter... Read more about CrossCap Marketing Calendar

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

ATOMIZED is a powerful digital asset management software designed to help organizations store, organize, and distribute their digital assets efficiently. With its intuitive interface, users can easily upload, categorize, and retrieve files, ensuring that important media is always accessible. ATOMIZED supports various file types, including images, videos, and documents, allowing for comprehensive a... Read more about ATOMIZED

Free Trial

NA

Pricing Type

$5 Per feautre

Location

United States

eKyte is a comprehensive marketing planning software designed to assist businesses in developing, managing, and executing effective marketing strategies. It offers tools for campaign scheduling, budget allocation, and team collaboration, making it ideal for marketing departments aiming to streamline their workflows. With eKyte, users can create detailed marketing calendars, set objectives, and tra... Read more about eKyte

Free Trial

NA

Pricing Type

$50 Per user

Location

Brazil

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