Best Marketing Planning Software for Small Businesses (Free & Paid)

Marketing Planning Software helps businesses plan, organize, and manage their marketing strategies effectively. It allows you to set goals, create marketing calendars, and track progress all in one place. For small businesses, this software provides a structured approach without the hassle of complex spreadsheets or disconnected tools. Features include budget planning, task assignment, collaboration tools, and performance tracking. Using this software ensures that marketing efforts are aligned with business objectives and that everyone on the team is on the same page. It helps coordinate activities, manage deadlines, and monitor results in real-time. This leads to more effective campaigns and better use of resources. The software often includes templates and best practices to guide small businesses in their planning process. It simplifies the management of marketing projects, making it easier to achieve goals. Here are some marketing planning tools you can choose from to streamline your marketing efforts:

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Last Updated: October 01, 2025

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196 Software

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List of Top Marketing Planning Software for Small Businesses

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Trialfire is an advanced marketing attribution software designed to help businesses track, analyze, and optimize their marketing campaigns across multiple channels. This software provides a comprehensive view of how different marketing touchpoints contribute to conversions, helping businesses understand which channels and strategies drive the most value. Trialfire uses advanced attribution models ... Read more about Trialfire

Free Trial

Available

Pricing Type

$500 Per feautre

Location

Canada

Co-Op MDF Management is a marketing analytics software designed to streamline and optimize the management of marketing development funds (MDF) for businesses and their channel partners. The platform offers an intuitive dashboard where users can easily track and manage their allocated funds, request reimbursements, and monitor fund usage across various campaigns and activities. By providing real-ti... Read more about Co-Op MDF Management

Free Trial

Available

Pricing Type

$675 Per month

Location

United States

DoneTonic is an agile project management software designed to help teams manage and deliver projects efficiently while maintaining flexibility. Built with the needs of modern project managers in mind, DoneTonic provides an intuitive interface for creating, tracking, and prioritizing tasks in agile workflows. The software includes essential features for sprint planning, backlog management, and task... Read more about DoneTonic

Free Trial

Available

Pricing Type

$4 Per user

Location

Spain

Reelevant is a content marketing software platform designed to help businesses create personalized and engaging content strategies. The platform uses advanced AI-driven insights to optimize content delivery, ensuring that marketing campaigns reach the right audience at the right time. Reelevant’s content recommendation engine analyzes user behavior to suggest relevant content, improving engageme... Read more about Reelevant

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Oyster CDP is a powerful marketing analytics software solution that helps businesses gather, analyze, and leverage customer data to improve marketing strategies and drive better results. The software acts as a customer data platform (CDP) that consolidates customer data from various sources, such as websites, social media, CRM systems, and third-party tools, into a single, unified profile. With Oy... Read more about Oyster CDP

Free Trial

Available

Pricing Type

$10000 Per feautre

Location

United States

Growth Channel is an innovative campaign management software designed to help marketers plan, execute, and analyze marketing campaigns effectively. The platform provides tools for creating targeted campaigns, managing budgets, and tracking performance metrics, enabling marketers to optimize their strategies based on data-driven insights. Growth Channel’s user-friendly interface allows teams to c... Read more about Growth Channel

Free Trial

Available

Pricing Type

$99 Per year

Location

United States

GERU is a robust marketing planning software designed to help marketing teams plan, execute, and analyze their marketing campaigns with ease. By offering a centralized platform for all marketing activities, GERU enables marketers to align their strategies, streamline workflows, and track progress against key performance indicators (KPIs). With features such as campaign calendar management, budgeti... Read more about GERU

Free Trial

NA

Pricing Type

$37 Per month

Location

United States

Keen is a powerful statistical analysis software designed to help data analysts and researchers perform in-depth data analysis with ease. Whether you're working in the healthcare, finance, or research industry, Keen offers a range of tools that streamline the process of cleaning, visualizing, and analyzing data. The software supports advanced statistical techniques, including regression analysis, ... Read more about Keen

Free Trial

NA

Pricing Type

$25000 Per user

Location

United States

Bubblz is an innovative project management software designed to enhance team collaboration and streamline project workflows. The platform offers a user-friendly interface that allows teams to create, track, and manage projects effectively. With Bubblz, users can assign tasks, set deadlines, and monitor progress in real time, ensuring that everyone stays aligned on project goals. The software inclu... Read more about Bubblz

Free Trial

Available

Pricing Type

$21 Per month

Location

France

Qurate is a comprehensive brand management software solution designed to help businesses build and maintain a strong, consistent brand identity across all channels. The software offers tools for managing brand assets, including logos, messaging, and visual content, ensuring that all marketing materials are aligned with brand guidelines. With Qurate, businesses can track brand performance, monitor ... Read more about Qurate

Free Trial

NA

Pricing Type

$90 Per year

Location

Japan

Smstools is a powerful SMS marketing software designed to help businesses reach their target audience quickly and effectively through text messaging. SMS marketing is one of the most direct and engaging ways to communicate with customers, and Smstools makes it easy for businesses to send personalized, bulk SMS campaigns. The platform offers a range of features including automated message schedulin... Read more about Smstools

Free Trial

NA

Pricing Type

Contact Vendor

Location

Belgium

InfiniGrow is a web analytics software designed to help marketers optimize their digital marketing strategies through datadriven insights. The platform provides tools for tracking website traffic, analyzing user behavior, and measuring the effectiveness of marketing campaigns. InfiniGrow’s AIdriven predictive analytics help marketers identify which channels and content are driving the most conve... Read more about InfiniGrow

Free Trial

NA

Pricing Type

$1500 Per month

Location

Israel

Lebesgue is an advanced marketing analytics software that helps businesses optimize their digital marketing strategies through data-driven insights. The platform enables marketers to measure the performance of their marketing campaigns across multiple channels, including social media, email, paid ads, and content marketing. Lebesgue's AI-powered tools analyze vast amounts of marketing data to iden... Read more about Lebesgue

Free Trial

Available

Pricing Type

Contact Vendor

Location

Croatia

Brand Navigator is a comprehensive competitive intelligence software designed to help businesses monitor competitor activities, track market trends, and gather actionable insights to inform strategic decisions. The platform provides tools for analyzing competitors’ pricing strategies, marketing campaigns, product launches, and customer sentiment, giving businesses a clear understanding of where ... Read more about Brand Navigator

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Personal Edition is an intuitive Event Management Software that simplifies the planning and execution of events, whether small gatherings or large conferences. With features like online registration, ticketing, and event promotion, this software provides everything you need to ensure a successful event. Users can create customizable event pages, manage attendee lists, and track RSVPs seamlessly. A... Read more about Personal Edition

Free Trial

Available

Pricing Type

$90 Per month

Location

United States

MSIGHTS Platform is a robust data management software that helps businesses organize, analyze, and leverage their data for better decision-making. The platform integrates data from multiple sources, including marketing, sales, and customer engagement platforms, allowing businesses to gain a holistic view of their operations. MSIGHTS offers powerful analytics tools that help companies track key per... Read more about MSIGHTS Platform

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Make Influence is a robust influencer marketing software designed to help brands connect with the right influencers and track the success of their campaigns. The platform offers a comprehensive database of influencers, allowing businesses to search for influencers based on criteria such as audience size, engagement rates, and niche. With Make Influence, brands can create targeted influencer market... Read more about Make Influence

Free Trial

NA

Pricing Type

$530 Per month

Location

Denmark

optimiseQED is a comprehensive marketing planning software that helps businesses streamline their marketing strategies, optimize campaign execution, and measure results. The platform offers tools for market research, budgeting, campaign tracking, and performance analysis, enabling marketers to plan and execute campaigns more effectively. optimiseQED integrates with various marketing channels, such... Read more about optimiseQED

Free Trial

NA

Pricing Type

Contact Vendor

Location

Netherlands

Enji is an advanced marketing planning software designed to streamline the process of developing and executing marketing strategies. Whether you're working with a small team or leading a large marketing department, Enji provides a centralized platform for managing all aspects of your marketing campaigns, from content creation to performance analysis. The software offers tools for setting goals, de... Read more about Enji

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

Encodify is an innovative brand management software designed to help organizations manage and protect their brand assets effectively. The platform offers tools for tracking brand usage, managing digital assets, and ensuring compliance with brand guidelines. With its user-friendly interface, marketing teams can easily create, share, and collaborate on brand materials, enhancing consistency across a... Read more about Encodify

Free Trial

NA

Pricing Type

$50 Per user

Location

Denmark

SocialMadeSimple is a powerful social media management software designed to simplify the way businesses manage their online presence. This platform offers a comprehensive suite of tools that enable users to schedule posts, engage with followers, and analyze social media performance across multiple channels. With its intuitive interface, SocialMadeSimple makes it easy for businesses to create and s... Read more about SocialMadeSimple

Free Trial

Available

Pricing Type

$499 Per feautre

Location

United States

Brand Base is an innovative marketing planning software that helps businesses streamline their marketing strategies, optimize campaigns, and track performance. It centralizes the entire marketing process into one easy-to-use platform, offering tools for creating detailed marketing plans, setting goals, managing budgets, and scheduling activities. With Brand Base, marketing teams can align their ef... Read more about Brand Base

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

The Hub is an all-in-one marketing planning software designed to streamline campaign management and improve collaboration across teams. It helps businesses plan, execute, and track marketing strategies efficiently by providing a centralized platform for all marketing activities. Features such as task management, calendar scheduling, and performance analytics ensure that teams stay organized and al... Read more about The Hub

Free Trial

NA

Pricing Type

Contact Vendor

Location

Singapore

Adesso AI is a cutting-edge trade promotion management (TPM) software designed to help businesses optimize their trade marketing strategies and maximize returns on investment (ROI). The platform provides comprehensive tools for managing promotions, tracking marketing activities, and analyzing sales performance, ensuring that organizations can execute successful trade campaigns. With its user-frien... Read more about Adesso AI

Free Trial

Available

Pricing Type

$250 Per feautre

Location

United States

ThumbStopper Brand Manager is a specialized social media marketing software designed to enhance brand management and engagement across social platforms. This platform provides comprehensive tools for content creation, scheduling, and performance analysis, ensuring effective social media strategies. With its user-friendly interface, ThumbStopper allows users to manage brand assets, schedule posts, ... Read more about ThumbStopper Brand Manager

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

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