Best Email Marketing Software for Small Businesses (Free & Paid)

Email Marketing Software is a tool that helps businesses design, send, and track email campaigns effectively. For small businesses, it's an affordable and impactful way to reach customers, promote products or services, and build lasting relationships. Key features include customizable templates, contact list management, and scheduling options that make campaign creation straightforward. Functionalities like analytics, A/B testing, segmentation, and automation enable businesses to optimize their campaigns for better engagement and conversion rates. By leveraging Email Marketing Software, small businesses can increase brand awareness, boost sales, and gain valuable insights into customer behavior. This leads to more effective marketing strategies and measurable business growth. Additionally, many of these tools comply with email marketing regulations, helping you avoid legal pitfalls. If you're aiming to enhance your marketing efforts and connect more effectively with your audience, consider these Email Marketing Software options:

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Last Updated: October 01, 2025

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Popular Picks in Email Marketing Software

Brevo

Brevo

$562 Per month

Moosend

Moosend

$7 Per month

GetResponse

GetResponse

$15.56 Per month

Warmy

Warmy

$49 Per month

List of Top Email Marketing Software for Small Businesses

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FeedBlitz is a versatile email marketing software that empowers businesses to create, manage, and optimize their email campaigns with ease. It offers a suite of tools for designing visually appealing emails, segmenting audiences, and automating personalized messaging based on user behavior and preferences. FeedBlitz also provides advanced analytics and reporting features, allowing marketers to tra... Read more about FeedBlitz

Free Trial

Available

Pricing Type

$7 Per feautre

Location

United States

Generate & convert more leads with seamless marketing automation

Zoho Marketing Automation is a comprehensive email marketing software that enables businesses to automate and optimize their email marketing campaigns. The platform allows businesses to create personalized email campaigns, segment their audience, and schedule messages for optimal engagement. Zoho Marketing Automation provides advanced analytics to track open rates, click-through rates, and custome... Read more about Zoho Marketing Automation

Free Trial

Available

Pricing Type

$19 Per month

Location

United States

SAS Customer Intelligence 360 is an advanced campaign management software that empowers businesses to plan, execute, and optimize multi-channel marketing campaigns. With SAS Customer Intelligence 360, businesses can create highly targeted and personalized marketing campaigns across various channels, including email, social media, websites, and mobile apps. The software uses sophisticated analytics... Read more about SAS Customer Intelligence 360

Free Trial

Available

Pricing Type

$8000 Per year

Location

United States

Email Marketing & More for Small Businesses

AWeber is a versatile email marketing software designed to help businesses connect with customers effectively. It stands out for its ease of use, making it ideal for both beginners and experienced marketers. Key features include a user-friendly email builder, enabling the creation of professional-looking emails without needing design skills. AWeber offers a vast library of templates, customizable ... Read more about AWeber

Free Trial

Available

Pricing Type

$899 Per month

Location

United States

Enterprise Email Marketing Software

GetResponse MAX is an advanced email marketing platform tailored for businesses seeking personalized and scalable communication solutions. It stands out with its high-level customization options, allowing brands to create unique, branded emails that resonate with their audience. A key feature is the advanced automation workflows, which enable sending targeted messages based on user behavior and pr... Read more about GetResponse MAX

Free Trial

30 Days

Pricing Type

$19.00 Per month

Location

Poland

SMORE is an innovative email marketing software designed to help businesses create, manage, and analyze email campaigns with ease. The platform’s draganddrop editor allows users to design beautiful, responsive emails without needing any coding skills. SMORE offers a wide variety of prebuilt templates that can be customized to fit the brand's style and messaging. With its automated workflow featu... Read more about SMORE

Free Trial

Available

Pricing Type

$79 Per year

Location

Israel

AgencyBuzz is a powerful Email Marketing Software designed to help agencies create, manage, and optimize their email campaigns with ease and efficiency. It offers a comprehensive platform for designing visually appealing emails, segmenting audiences, and automating campaign workflows, ensuring targeted and personalized communication with clients. Key features include drag-and-drop email builders, ... Read more about AgencyBuzz

Free Trial

NA

Pricing Type

$199.95 Per user

Location

United States

Website Builder - Create a Website in Minutes

Squarespace is an all-in-one website-building platform that empowers users to create professional and visually appealing websites without the need for coding skills. Launched in 2003, it offers a user-friendly interface and a range of templates catering to various industries. Squarespace simplifies website design, allowing individuals and businesses to showcase their ideas or products online. The ... Read more about Squarespace

Free Trial

14 Days

Pricing Type

$16 Per month

Location

United States

Web Hosting is a comprehensive solution for businesses looking to improve their online presence through reliable and secure hosting services. The platform offers high-performance hosting that ensures website uptime, fast loading times, and scalability for businesses of all sizes. In addition to web hosting, it integrates email marketing tools, making it a one-stop solution for managing both websit... Read more about Web Hosting

Free Trial

Available

Pricing Type

$5.75 Per month

Location

Switzerland

Newsletter is a robust email marketing platform designed to help businesses communicate effectively with their audience through visually appealing and well-targeted email campaigns. The software provides a suite of tools that enable businesses to create customized newsletters, product announcements, event updates, and promotions. With its easy-to-use editor, users can design professional-looking e... Read more about Newsletter

Free Trial

NA

Pricing Type

Contact Vendor

Location

Switzerland

The platform to build next‒gen apps

Airtable is a top-notch app development platform that empowers users to extend the functionality of their databases effortlessly. With a user-friendly interface, creating custom apps becomes accessible even for non-developers. Start by defining data models, then add custom views and interfaces. Leverage Airtable's API to connect with external services and integrate data seamlessly. Its flexibility... Read more about Airtable

Free Trial

Available

Pricing Type

$20 Per month

Location

United States

Grow your e-commerce with a powerful Marketing CRM Software.

Freshmarketer is an innovative and user-friendly marketing automation tool designed to enhance digital marketing efforts. It offers a comprehensive suite of features, including email marketing, conversion rate optimization, and web analytics, all integrated into a single platform. The software's standout capability is its automation engine, which simplifies complex marketing workflows and enables ... Read more about Freshmarketer

Free Trial

NA

Pricing Type

$17.99 Per month

Location

United States

Free HTML Email Template Builder, No-Code Editor

You probably know how powerful email marketing can be when it comes to business growth. First of all, email is something personal. Therefore, combine your amazing copy with a unique, yet clean design. To make the process easier, you can rely on the Postcards that will help you stand out. Read more about Postcards by Designmodo

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

NeverBounce is a premier email verification tool designed to help businesses ensure the accuracy and effectiveness of their email marketing efforts. By providing real-time verification and batch processing, NeverBounce allows organizations to cleanse their email lists, eliminating invalid, inactive, and harmful email addresses that can negatively impact deliverability and sender reputation. The so... Read more about NeverBounce

Free Trial

Available

Pricing Type

$8 Per year

Location

United States

Drive results with unforgettable email marketing.

Campaign Monitor is an email marketing platform that simplifies your marketing efforts. With a user-friendly interface, it's easy to create and send engaging email campaigns. You can customize templates, personalize content, and schedule emails for optimal delivery. The platform also offers robust analytics, helping you track open rates, click-through rates, and subscriber engagement. A/B testing ... Read more about Campaign Monitor by Marigold

Free Trial

Available

Pricing Type

$12 Per month

Location

United States

MxToolbox Delivery Center is a powerful email security software designed to protect businesses from phishing, spam, and other email-based threats. The platform offers advanced filtering and threat detection tools that block malicious emails before they reach inboxes. MxToolbox also provides email delivery optimization, ensuring that legitimate emails reach their recipients without being marked as ... Read more about MxToolbox Delivery Center

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

GroupList is a versatile Email Marketing Software designed to help businesses create, manage, and optimize their email campaigns. It offers a wide range of customizable templates and a user-friendly drag-and-drop editor, enabling users to design professional-looking emails without technical expertise. GroupList includes automation features that allow businesses to schedule campaigns, send personal... Read more about GroupList

Free Trial

NA

Pricing Type

$10 Per user

Location

Canada

Drive relationships forward to grow your business.

ActiveCampaign for Sales is a customer experience automation platform, enhancing sales processes. It combines email marketing, automation, and CRM tools. Users can automate email follow-ups, ensuring timely engagement with leads. The software allows for segmentation of contacts based on behavior, aiding targeted communication. Sales pipelines are customizable, adapting to different sales stages. A... Read more about ActiveCampaign for Sales

Free Trial

14 Days

Pricing Type

$49 Per month

Location

United States

AI-powered buyer engagement platform

Drift is a prominent conversational marketing platform that revolutionizes the way businesses interact with their customers. At its core, Drift has a live chat feature, which enables real-time communication with website visitors, facilitating immediate engagement and support. Drift's powerful AI-driven chatbots are a standout feature, capable of automating conversations, qualifying leads, and even... Read more about Drift

Free Trial

NA

Pricing Type

$2500 Per month

Location

United States

ConvertKit is a specialized email marketing tool highly favored by creators and small businesses for its simplicity and effectiveness. The platform excels with its clean, intuitive interface, making it easy to build and manage email campaigns. A distinct feature of ConvertKit is its focus on automation and segmentation, allowing for highly personalized and targeted emails that resonate with specif... Read more about ConvertKit

Free Trial

14 Days

Pricing Type

$33 Per month

Location

United States

All-in-one free platform to manage your team and run your sales

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly in... Read more about Bitrix24

Free Trial

15 Days

Pricing Type

$1990 Per month

Location

United States

Drive conversions with multi-channel campaigns and marketing automation.

Brevo Marketing Platform is a user-friendly digital marketing tool designed for efficiency and simplicity. It offers a range of features including email marketing, social media management, and SEO optimization to enhance online presence. With analytics and reporting, users gain insights into campaign performance. The platform supports targeted advertising, helping to reach specific audiences effec... Read more about Brevo Marketing Platform

Free Trial

NA

Pricing Type

$7 Per month

Location

France

All-in-one email marketing platform

Litmus is a sophisticated email marketing tool designed to enhance the effectiveness and creativity of email campaigns. Its standout feature is the comprehensive email testing functionality, enabling users to preview how emails will display across various email clients and devices, ensuring consistent viewing experiences. Litmus offers advanced analytics, providing deep insights into email perform... Read more about Litmus

Free Trial

NA

Pricing Type

$99 Per month

Location

United States

Turn conversations into trusted connections

Brevo Conversations is a dynamic software created to enhance digital communication with customers. Its primary feature is an intuitive live chat system, which allows businesses to interact directly with website visitors in real-time. Brevo Conversations stands out with its AI-powered chatbot capabilities, which provide instant responses to common queries, streamlining customer service. The softwar... Read more about Brevo Conversations

Free Trial

NA

Pricing Type

$7.51 Per month

Location

United States

Create Email Marketing Your Audience Will Love

MailerLite is an email marketing tool designed for ease of use. It offers a drag-and-drop editor, making it simple to create attractive emails without needing design skills. Features include automation to send emails based on subscriber actions, segmentation for targeted campaigns, and A/B testing to optimize messages. You can also create landing pages and pop-ups to grow your list. Integrations w... Read more about MailerLite

Free Trial

14 Days

Pricing Type

$18.00 Per month

Location

United States

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