Best Email Marketing Software for Small Businesses (Free & Paid)

Email Marketing Software is a tool that helps businesses design, send, and track email campaigns effectively. For small businesses, it's an affordable and impactful way to reach customers, promote products or services, and build lasting relationships. Key features include customizable templates, contact list management, and scheduling options that make campaign creation straightforward. Functionalities like analytics, A/B testing, segmentation, and automation enable businesses to optimize their campaigns for better engagement and conversion rates. By leveraging Email Marketing Software, small businesses can increase brand awareness, boost sales, and gain valuable insights into customer behavior. This leads to more effective marketing strategies and measurable business growth. Additionally, many of these tools comply with email marketing regulations, helping you avoid legal pitfalls. If you're aiming to enhance your marketing efforts and connect more effectively with your audience, consider these Email Marketing Software options:

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Last Updated: October 01, 2025

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Popular Picks in Email Marketing Software

Brevo

Brevo

$562 Per month

Moosend

Moosend

$7 Per month

GetResponse

GetResponse

$15.56 Per month

Warmy

Warmy

$49 Per month

List of Top Email Marketing Software for Small Businesses

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IRONSCALES is a robust email security software solution designed to protect organizations from phishing attacks, malware, and other email-based threats. The platform uses advanced machine learning algorithms to detect and block malicious emails in real-time, providing an added layer of protection for both inbound and outbound email traffic. IRONSCALES offers automated incident response capabilitie... Read more about IRONSCALES

Free Trial

Available

Pricing Type

$6 Per feautre

Location

Israel

KlickTipp is an innovative email marketing software designed to empower businesses to build meaningful relationships with their customers through targeted and personalized email campaigns. The platform offers a user-friendly interface that enables marketers to create visually appealing emails using drag-and-drop features, making it easy to design campaigns without needing coding skills. KlickTipp ... Read more about KlickTipp

Free Trial

NA

Pricing Type

$19 Per user

Location

United Kingdom

Best Sales CRM Software with Advanced Automation for Teams

Salesmate is an excellent software designed to enhance sales processes for small and medium-sized businesses. Tailored for simplicity, it offers a range of features to streamline customer relationship management (CRM). With Salesmate, users can efficiently manage leads, track sales pipelines, and automate repetitive tasks. The platform facilitates communication by integrating with email and provid... Read more about Salesmate

Free Trial

15 Days

Pricing Type

$23 Per month

Location

United States

Email Marketing Application to Grow Business! Not your Bills.

Pabbly Email Marketing is a user-friendly software designed for efficient email campaign management. It stands out with its no-restrictions policy on features, allowing users access to all functionalities regardless of the plan chosen. Key features include advanced email list management, enabling effective segmentation and personalization for targeted campaigns. Pabbly supports autoresponders and ... Read more about Pabbly Email Marketing

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Pinpointe is a robust email tracking software designed to enhance email marketing efforts and improve customer engagement for businesses. This platform provides comprehensive tools for managing email campaigns, tracking open and click-through rates, and analyzing recipient behavior, ensuring that organizations can optimize their email strategies effectively. With its user-friendly interface, Pinpo... Read more about Pinpointe

Free Trial

Available

Pricing Type

$99 Per month

Location

United States

FreshMail is an innovative email marketing software designed to help businesses create, send, and track effective email campaigns. The platform provides a user-friendly interface for designing stunning emails, with customizable templates and drag-and-drop features. FreshMail enables users to segment their audiences, allowing for personalized messaging that resonates with specific groups. The softw... Read more about FreshMail

Free Trial

Available

Pricing Type

$12 Per month

Location

United Kingdom

Dialog Insight is a dynamic email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. It offers a suite of tools for designing visually appealing email templates, segmenting audiences, and automating email sequences, ensuring targeted and personalized communication with customers. Dialog Insight includes advanced analytics and reporting fe... Read more about Dialog Insight

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Atomic Email Studio is a robust email marketing software designed to help businesses create, manage, and optimize their email campaigns with ease. It offers a comprehensive suite of features including drag-and-drop email builders, customizable templates, automated workflows, and advanced segmentation, ensuring that businesses can deliver targeted and engaging emails to their audiences. The intuiti... Read more about Atomic Email Studio

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Flashissue is a dynamic email marketing software designed to help businesses create, execute, and analyze effective email campaigns. It offers a comprehensive suite of features including customizable email templates, automated workflows, list segmentation, and real-time analytics, ensuring that your marketing efforts are targeted and impactful. The intuitive drag-and-drop editor allows marketers t... Read more about Flashissue

Free Trial

Available

Pricing Type

$99 Per feautre

Location

United States

Digioh is a powerful email marketing software designed to enhance the effectiveness of your email campaigns through dynamic and personalized content. With its user-friendly interface, businesses can easily create and manage email lists, design beautiful templates, and automate campaigns to reach their audience at the right time. Digioh offers advanced analytics that provide insights into email per... Read more about Digioh

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Paubox Email Suite is a specialized email marketing software focused on providing secure, HIPAA-compliant email communication for healthcare organizations. It allows users to send encrypted emails directly to recipients’ inboxes without requiring additional login steps, making it easy for patients and clients to access information. Paubox ensures data privacy with advanced encryption and protect... Read more about Paubox Email Suite

Free Trial

Available

Pricing Type

$29 Per feautre

Location

United States

Sendlane is an advanced email marketing software designed to help businesses create, automate, and analyze their email campaigns effectively. This platform offers a comprehensive suite of tools for designing eyecatching emails, managing subscriber lists, and tracking campaign performance. With its userfriendly interface, users can easily segment their audience, personalize content, and schedule au... Read more about Sendlane

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Covideo is an innovative customer engagement software designed to enhance communication through personalized video messaging. This platform allows users to create and share videos quickly, enabling businesses to connect with customers on a deeper level. Covideo’s intuitive interface makes it easy to record, edit, and send videos via email or social media, making customer outreach more engaging a... Read more about Covideo

Free Trial

Available

Pricing Type

$69 Per month

Location

United States

Feathr is an ad server software designed to optimize digital advertising campaigns and improve ad targeting. With Feathr, businesses can create and deliver personalized ads based on customer data, ensuring that the right message reaches the right audience. The software includes tools for creating dynamic ad creatives, managing budgets, and measuring ad performance across multiple channels. Feathr�... Read more about Feathr

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Mailingwork is a powerful marketing automation software designed to help businesses efficiently manage and optimize their email marketing campaigns. With its easy-to-use interface, Mailingwork allows users to create, segment, and personalize email campaigns, ensuring that the right message reaches the right audience at the right time. The platform offers advanced features such as automated email s... Read more about Mailingwork

Free Trial

Available

Pricing Type

Contact Vendor

Location

Germany

Omeda is a comprehensive email marketing software that helps businesses create, manage, and optimize their email campaigns for maximum engagement and conversion. With its intuitive drag-and-drop editor, Omeda enables users to design eye-catching, responsive emails without the need for coding knowledge. The platform offers a variety of pre-built templates and customizable features, allowing busines... Read more about Omeda

Free Trial

NA

Pricing Type

$3000 Per month

Location

United States

eMarketeer is a comprehensive email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. It offers a robust suite of tools for designing visually appealing emails, segmenting audiences, automating email sequences, and tracking campaign performance, ensuring that businesses can engage their customers efficiently and drive conversions. eMarke... Read more about eMarketeer

Free Trial

NA

Pricing Type

Contact Vendor

Location

Sweden

Email Marketing Automation Software

Automizy is an intuitive email marketing platform designed to optimize email open rates through AI-powered automation and personalization. Ideal for small to medium-sized businesses, it offers a user-friendly interface, making campaign management straightforward. The software's standout feature is its automatic A/B testing, which maximizes email effectiveness by selecting the best-performing subje... Read more about Automizy

Free Trial

NA

Pricing Type

Contact Vendor

Location

Hungary

Cold Email Outreach Software To Generate More Leads

Saleshandy is a comprehensive email outreach and sales engagement platform designed to boost productivity and efficiency in sales processes. It's renowned for its seamless email tracking feature, enabling users to monitor when and how often their emails are opened. The platform's strength lies in its automated follow-up functionality, which ensures timely engagement with prospects. Saleshandy also... Read more about Saleshandy

Free Trial

7 Days

Pricing Type

$25 Per month

Location

United States

Omnichannel Customer Engagement Platform

ContactPigeon is a comprehensive marketing automation platform that personalizes customer interactions across various channels. Its key feature is the ability to combine web analytics with customer behavior data, enabling businesses to create highly targeted marketing campaigns. The platform offers tools for email marketing, push notifications, and dynamic pop-ups, all designed to engage customers... Read more about ContactPigeon

Free Trial

NA

Pricing Type

Contact Vendor

Location

Greece

iPost is a versatile Email Marketing Software that helps businesses create, manage, and analyze their email marketing campaigns effectively. With a user-friendly interface, iPost allows users to design eye-catching emails using customizable templates and drag-and-drop tools. The software offers advanced segmentation and targeting features, enabling businesses to send personalized messages to speci... Read more about iPost

Free Trial

NA

Pricing Type

$415 Per month

Location

United States

NetAtlantic is an effective email marketing software designed to help businesses create, manage, and optimize their email campaigns. With its user-friendly interface, NetAtlantic enables users to design visually appealing emails using customizable templates and drag-and-drop functionality. The software offers advanced segmentation features, allowing marketers to target specific audiences with tail... Read more about NetAtlantic

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

SimplyCast is a versatile email marketing software designed to help businesses create, manage, and analyze email marketing campaigns effectively. This platform offers a user-friendly interface that enables users to design professional-looking emails, segment their audience, and automate email delivery. With SimplyCast, businesses can easily track open rates, click-through rates, and other key metr... Read more about SimplyCast

Free Trial

Available

Pricing Type

Contact Vendor

Location

Canada

Vision6 is a powerful email marketing software that enables businesses to create, manage, and track email campaigns with ease. The platform offers a user-friendly drag-and-drop editor, allowing users to design professional-looking emails without any coding knowledge. Vision6 provides advanced segmentation and automation features, helping businesses send targeted messages to the right audience at t... Read more about Vision6

Free Trial

Available

Pricing Type

$11 Per month

Location

Australia

Kickbox Email Verification is a reliable email verification tool designed to help businesses maintain a clean and effective email list. By validating email addresses in real-time, Kickbox ensures that your marketing campaigns reach the right audience, reducing bounce rates and improving deliverability. The software employs advanced algorithms to verify the syntax, domain, and mailbox existence of ... Read more about Kickbox Email Verification

Free Trial

Available

Pricing Type

$5 Per month

Location

United States

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