Best Email Marketing Software for Small Businesses (Free & Paid)

Email Marketing Software is a tool that helps businesses design, send, and track email campaigns effectively. For small businesses, it's an affordable and impactful way to reach customers, promote products or services, and build lasting relationships. Key features include customizable templates, contact list management, and scheduling options that make campaign creation straightforward. Functionalities like analytics, A/B testing, segmentation, and automation enable businesses to optimize their campaigns for better engagement and conversion rates. By leveraging Email Marketing Software, small businesses can increase brand awareness, boost sales, and gain valuable insights into customer behavior. This leads to more effective marketing strategies and measurable business growth. Additionally, many of these tools comply with email marketing regulations, helping you avoid legal pitfalls. If you're aiming to enhance your marketing efforts and connect more effectively with your audience, consider these Email Marketing Software options:

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Last Updated: October 01, 2025

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Popular Picks in Email Marketing Software

Brevo

Brevo

$562 Per month

Moosend

Moosend

$7 Per month

GetResponse

GetResponse

$15.56 Per month

Warmy

Warmy

$49 Per month

List of Top Email Marketing Software for Small Businesses

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CrazyConvert is an advanced email marketing software that helps businesses create, manage, and optimize email campaigns for maximum engagement and conversion. Designed for marketers of all levels, CrazyConvert offers a user-friendly platform that enables businesses to create visually appealing and responsive email templates with a drag-and-drop editor. The software also provides advanced segmentat... Read more about CrazyConvert

Free Trial

NA

Pricing Type

Contact Vendor

Location

Australia

Notification Harbor is an email marketing software that empowers businesses to create, send, and manage effective email campaigns with ease. With its intuitive interface and powerful features, Notification Harbor helps marketers reach their target audience, drive engagement, and boost conversions. The platform allows users to design visually appealing emails using a drag-and-drop editor, with cust... Read more about Notification Harbor

Free Trial

NA

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Location

Denmark

Expansify AI is an innovative AI-powered marketing tools software designed to help businesses automate and optimize their marketing campaigns. By harnessing the power of artificial intelligence, Expansify AI enables businesses to create personalized marketing strategies, targeting the right audience with the right content at the right time. The platform’s machine learning algorithms analyze cust... Read more about Expansify AI

Free Trial

Available

Pricing Type

$15 Per month

Location

United Kingdom

Email Merchant is a powerful email marketing software designed to help businesses of all sizes create, manage, and optimize email campaigns. The platform offers an easy-to-use drag-and-drop email editor, allowing users to design visually appealing newsletters, promotions, and automated email sequences without any coding knowledge. Email Merchant provides a variety of templates and customization op... Read more about Email Merchant

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Available

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Contact Vendor

Location

Japan

Enviaro is an intuitive email marketing software that helps businesses design, automate, and track email campaigns to engage customers and boost conversions. The platform offers customizable templates, drag-and-drop editing, and segmentation tools, allowing marketers to tailor emails to specific audiences. Enviaro’s automation features enable businesses to set up triggered campaigns, like welcom... Read more about Enviaro

Free Trial

NA

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Location

United Kingdom

NiceSender is a powerful email marketing software designed to help businesses create, send, and track effective email campaigns with ease. With its user-friendly drag-and-drop editor, NiceSender enables marketers to design professional, responsive emails that align with their brand’s identity without needing coding skills. The platform offers a wide range of customizable templates, making it eas... Read more about NiceSender

Free Trial

NA

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Contact Vendor

Location

Estonia

VenueSpike is a marketing automation software that empowers businesses to streamline and optimize their marketing campaigns. With VenueSpike, users can create, schedule, and manage marketing content, automating routine tasks like email campaigns, customer segmentation, and lead nurturing. The platform provides robust analytics, offering insights into customer engagement, conversion rates, and camp... Read more about VenueSpike

Free Trial

NA

Pricing Type

$990 Per month

Location

United States

Onedery is a versatile Customer Relationship Management (CRM) software that helps businesses build strong relationships with their customers and drive growth. The platform centralizes customer data, enabling sales, marketing, and customer service teams to collaborate effectively and deliver personalized experiences. Onedery offers features such as contact management, lead tracking, sales pipeline ... Read more about Onedery

Free Trial

Available

Pricing Type

$197 Per month

Location

United States

Paminga is the 1st Choice of People Buying Marketing Automation for the 2nd Time

A Drip Series Flow You'll Get Instantly Clean, clear, and obvious, you'll need no help to create effective Drip Series from day one. Easy A/B Email Testing Test subject lines, CTAs, or any other part of your email. Choose winners based on opens or clicks. Create Emails that Make Your Brand Look Great Paminga's drag & drop email builder makes it easy to make a great impression. Dynamic ... Read more about Paminga

Free Trial

14 Days

Pricing Type

Contact Vendor

Location

United States

MarketTraq Email is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns. The software provides a variety of email templates, segmentation tools, and analytics to improve engagement with customers. MarketTraq Email offers features like automated email scheduling, A/B testing, and real-time tracking of campaign performance. Its drag-and-... Read more about MarketTraq Email

Free Trial

NA

Pricing Type

$225 Per user

Location

United States

Smtpbase is a robust email marketing software designed to help businesses create, manage, and optimize their email campaigns with ease and effectiveness. It offers a comprehensive platform for designing visually appealing emails, segmenting audiences, and automating campaign workflows, ensuring targeted and personalized communication. Smtpbase features intuitive drag-and-drop email builders, custo... Read more about Smtpbase

Free Trial

NA

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Contact Vendor

Location

India

WorkSpoter Pro is a powerful email marketing software designed to help businesses create, manage, and analyze effective email campaigns. The platform provides a user-friendly interface that allows marketers to design visually appealing emails using customizable templates and drag-and-drop features. WorkSpoter Pro enables users to segment their audience for targeted messaging, ensuring that emails ... Read more about WorkSpoter Pro

Free Trial

NA

Pricing Type

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Location

India

Maillum is a sophisticated email marketing software designed to help businesses create, manage, and optimize email campaigns that drive customer engagement and increase conversion rates. With Maillum, users can design eye-catching, responsive emails with its drag-and-drop email builder, allowing for professional-looking newsletters, promotional emails, and automated sequences. The platform support... Read more about Maillum

Free Trial

NA

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Contact Vendor

Location

Turkey

Thorough Suite is a sophisticated lead generation software designed to help businesses acquire and nurture high-quality leads from multiple online channels. The software features advanced algorithms that automatically identify and capture leads from sources such as social media, websites, and email campaigns, allowing businesses to expand their prospect database effortlessly. Thorough Suite provid... Read more about Thorough Suite

Free Trial

Available

Pricing Type

$49 Per month

Location

United States

Nautilus is a versatile email marketing software designed to help businesses of all sizes create, send, and analyze email campaigns that drive engagement and conversions. The platform offers an intuitive drag-and-drop editor, customizable templates, and segmentation tools that allow marketers to personalize messages based on audience behavior and preferences. With Nautilus, users can schedule emai... Read more about Nautilus

Free Trial

Available

Pricing Type

Contact Vendor

Location

Canada

Envoie is an intuitive email marketing software crafted to help businesses create, manage, and optimize email campaigns. It offers a wide array of customizable templates, allowing users to design visually appealing emails that capture attention. Envoie’s drag-and-drop editor simplifies the creation process, making it accessible even for users with no technical expertise. The software includes ad... Read more about Envoie

Free Trial

NA

Pricing Type

$0 Per month

Location

United States

SMTP24 is an email marketing software designed to streamline email campaigns for businesses. It provides tools for creating, scheduling, and analyzing email marketing efforts, helping marketers reach their audience effectively. SMTP24 includes a drag-and-drop editor that simplifies email design, enabling users to create visually appealing messages without coding skills. The platform supports segme... Read more about SMTP24

Free Trial

NA

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Location

United States

Physicians Assistance Practice Management is a chiropractic software designed to streamline the administrative tasks of chiropractic clinics. The platform offers an all-in-one solution for appointment scheduling, patient management, billing, and charting. With user-friendly interfaces for both patients and practitioners, this software simplifies the workflow, allowing chiropractors to spend more t... Read more about Physicians Assistance Practice Management

Free Trial

NA

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Location

United States

SMTP PLANS is a specialized email marketing software that provides businesses with efficient tools for creating, managing, and tracking email campaigns. Designed for marketers and businesses of all sizes, SMTP PLANS offers powerful features like automation, audience segmentation, and detailed reporting. With a user-friendly interface, users can build customized email templates and leverage A/B tes... Read more about SMTP PLANS

Free Trial

Available

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Location

United States

Uniflo is a CRM software designed specifically for small businesses, helping them manage customer relationships, track sales, and improve customer engagement. Uniflo’s cloud-based platform provides features such as contact management, lead tracking, and task automation, enabling small businesses to organize and streamline their sales processes. The software’s user-friendly interface and afford... Read more about Uniflo

Free Trial

Available

Pricing Type

$39 Per month

Location

Canada

Mailwave AI is an email marketing software that enables businesses to create, automate, and optimize email campaigns using AI-driven insights. The platform provides a drag-and-drop editor, allowing users to design visually engaging emails with customizable templates and responsive layouts. Mailwave AI’s segmentation and targeting features enable marketers to send personalized messages to specifi... Read more about Mailwave AI

Free Trial

NA

Pricing Type

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Location

Netherlands

Pipeline Converter is a powerful lead generation software designed to help businesses effectively convert leads into long-term customers. This tool leverages automation and AI-driven features to optimize the sales funnel and streamline the process of nurturing leads. Pipeline Converter allows users to capture leads from multiple channels such as websites, social media, and emails. Once captured, t... Read more about Pipeline Converter

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Recur is an innovative customer engagement software designed to help businesses build lasting relationships with their customers. Whether you're looking to increase retention, drive loyalty, or boost customer satisfaction, Recur offers a comprehensive suite of tools to enhance your engagement strategies. The software enables personalized communication through targeted emails, SMS, and push notific... Read more about Recur

Free Trial

Available

Pricing Type

$0 Per month

Location

United States

LandinEmail is an innovative email marketing software designed to help businesses create, send, and track email campaigns with ease. With its user-friendly interface, LandinEmail allows businesses to design visually appealing and responsive email templates without needing coding skills. The platform offers a variety of pre-designed templates, making it easy for businesses to create professional-lo... Read more about LandinEmail

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Email Validation with Data Intelligence

Email marketing software provides businesses with tools to create, manage, and analyze email campaigns effectively. These platforms enable features such as personalized email creation, automation, audience segmentation, and performance tracking. By using such software, businesses can engage with their customers, nurture leads, and boost conversion rates, making it a vital tool in digital marketin... Read more about Zupitu

Free Trial

NA

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Contact Vendor

Location

India

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