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Free market research software solutions are fascinating technology applications that enable small and medium-sized businesses to gather and store their customers’ data. Moreover, these free market research tools and software offer essential features and capabilities that allow businesses to investigate this gathered customer data and present it as meaningful information for better decision-making. The essential features they offer are social media integration, reporting, statistical analysis, customer segmentation, activity tracking, visual dashboards, trend analysis, charting, benchmarking, etc. If you are looking for decent free market research tools and resources, your search might end here. SofwareWorld presents a list of the best free market research software tools that might seize your attention. The list was created after conducting a thorough analysis. Now, let’s explore the list provided below:
Note: Most of the products listed in this Free market research software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all market research software to find the best fit for you.
Last Updated: October 01, 2025
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Survicate is a user-friendly online survey tool designed for gathering customer feedback and insights. It offers a variety of survey types, including website, email, and mobile surveys, which are easy to create and customize. Key features include a range of question types, like multiple-choice and Likert scales, and the ability to add logic to surveys for more relevant questioning. Survicate allow... Read more about Survicate
Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush
Typeform is an interactive form-building tool that specializes in creating engaging and user-friendly forms, surveys, and quizzes. It stands out for its intuitive interface, allowing users to create forms that feel like a conversation. This approach helps in getting higher response rates. Typeform offers a variety of question types, from simple multiple-choice to complex logic jumps, making it ver... Read more about Typeform
Jotform is a versatile online form builder designed for creating and managing forms for various purposes, including registrations, surveys, and order forms. It stands out for its user-friendly drag-and-drop interface, making form creation accessible to everyone. Jotform offers a wide range of customizable templates, allowing users to quickly start with a design that suits their needs. It supports ... Read more about Jotform
Zoho Survey is a versatile online survey creation tool designed to cater to various data collection needs. It offers a rich library of customizable templates and an intuitive drag-and-drop interface, making survey design both easy and efficient. Users can craft surveys with a wide range of question types, including multiple-choice, matrix, and slider options. Zoho Survey's standout feature is its ... Read more about Zoho Survey
Feedly is a cutting-edge market research software designed to help businesses stay informed about industry trends, news, and competitor activity. With Feedly, users can aggregate content from various sources such as blogs, news websites, and social media platforms, all in one convenient location. The software allows for personalized content curation, enabling businesses to track specific keywords,... Read more about Feedly
Designed for market researchers, Similarweb uncovers trends, industry shifts, and competitor activity across digital ecosystems. With data on millions of websites, apps, and brands, it empowers businesses to benchmark markets, evaluate opportunities, and make informed strategic decisions, transforming complex digital data into clear, actionable insights, for the whole marketing team. Read more about Similarweb
Sprinklr Social is a sophisticated platform developed for large enterprises aiming to master customer experience management across digital channels. Its strength lies in offering an integrated suite for social media management, advertising, marketing, and customer care, all within a single ecosystem. Sprinklr sets itself apart with advanced AI capabilities, enabling personalized customer interacti... Read more about Sprinklr Social
Sprinklr is an all-encompassing social media analytics tool designed to empower brands to optimize their online engagement and marketing strategies. This powerful platform offers comprehensive insights into social media performance, enabling businesses to track key performance indicators (KPIs) across multiple channels. Sprinklr’s user-friendly interface allows for real-time monitoring of audien... Read more about Sprinklr
YouGov Surveys: Self-serve is an innovative polling software designed to empower organizations to gather insights and feedback from their audiences. This platform allows users to create and distribute surveys quickly and easily, ensuring that valuable data is collected to inform decision-making. With YouGov, users can customize surveys to suit their research needs, utilizing various question types... Read more about YouGov Surveys: Self-serve
Terapeak Research is an advanced competitive intelligence software tailored for e-commerce businesses seeking to gain a competitive edge in the market. It offers a comprehensive platform for analyzing market trends, tracking competitor performance, and identifying strategic opportunities with precision and depth. Terapeak Research features robust data collection tools that aggregate information fr... Read more about Terapeak Research
Kantar Marketplace is an advanced market research software platform that empowers businesses to make informed, data-driven decisions by providing rapid, high-quality insights. Designed for marketers and product managers, the platform enables users to conduct surveys, track brand health, measure consumer sentiment, and gather actionable feedback from target audiences. Kantar Marketplace offers a wi... Read more about Kantar Marketplace
QuestionPro is a comprehensive software designed for creating, distributing, and analyzing surveys. It's highly user-friendly, making it easy for anyone to design detailed surveys with its wide range of question types and customizable templates. QuestionPro stands out with its ability to handle everything from simple polls to complex market research. Users can reach their audience through multiple... Read more about QuestionPro Workforce
QuestionPro is a versatile survey software designed to help organizations gather feedback and insights from various stakeholders. This platform provides comprehensive tools for creating, distributing, and analyzing surveys, making it easier for businesses to understand customer satisfaction, employee engagement, and market trends. With its user-friendly interface, users can easily design surveys w... Read more about QuestionPro
Alchemer Survey, formerly known as SurveyGizmo, is a versatile and user-friendly tool for creating surveys and collecting data. This software stands out for its ability to tailor surveys to fit any need, whether for customer feedback, market research, or employee engagement. Alchemer Survey offers a range of question types, from multiple-choice to open-ended responses, making it easy to gather div... Read more about Alchemer
LivingLens is a qualitative data analysis software that enables companies to capture, analyze, and gain insights from video, audio, and text data. Designed for market researchers and organizations seeking deeper customer understanding, LivingLens uses AI-driven analysis tools to identify themes, emotions, and trends within qualitative data. The platform supports data uploads, transcription, and ta... Read more about LivingLens
Deltek GovWin IQ is a powerful government software solution that helps businesses identify and win government contracts. This platform offers a comprehensive database of government procurement opportunities, allowing users to search for contracts by agency, industry, and location. Deltek GovWin IQ provides valuable insights into contract requirements, competitor analysis, and market trends, helpin... Read more about Deltek GovWin IQ
AYTM (Ask Your Target Market) is an innovative survey software that empowers businesses to gather valuable insights from their target audience effectively. This user-friendly platform allows users to design and distribute surveys quickly, leveraging a variety of question types and customizable templates to ensure meaningful data collection. AYTM’s robust analytics tools enable users to analyze r... Read more about AYTM
DataTree is a market research software that provides businesses with access to vast amounts of public records, data analytics, and reporting tools. The platform offers detailed information about real estate transactions, property ownership, and land records, making it an essential tool for professionals in real estate, legal services, and finance. DataTree allows users to quickly search and analyz... Read more about DataTree
Thinknum is an advanced data management software platform that helps businesses collect, analyze, and manage vast amounts of data to drive insights and decision-making. Designed for enterprises with complex data needs, Thinknum provides powerful tools for tracking financial, operational, and market data across multiple sources. The platform enables users to pull data from public sources, third-par... Read more about Thinknum
Poll the People is an intuitive market research software designed to help businesses gather valuable consumer feedback quickly and cost-effectively. This platform allows companies to create and distribute surveys, polls, and questionnaires to a targeted audience, providing actionable insights into customer preferences, behaviors, and opinions. The software simplifies the process of designing surve... Read more about Poll the People
Bloomfire is a knowledge engagement platform that centralizes and democratizes organizational information. It's designed to make company knowledge easily accessible, fostering a culture of collaboration and informed decision-making. The software features a powerful search engine, quickly surfacing relevant information from a variety of content types. Bloomfire supports diverse media formats, inclu... Read more about Bloomfire
Cint is a leading market research software that revolutionizes the way organizations gather and analyze consumer insights. Designed for businesses of all sizes, Cint offers a user-friendly platform that connects brands with their target audiences through a global panel of respondents. With tools for survey creation, data collection, and real-time analytics, users can quickly gather valuable feedba... Read more about Cint
InMoment is a sophisticated customer experience software that helps businesses understand and improve how they interact with their customers. Equipped with powerful analytics and feedback tools, InMoment enables companies to gather real-time insights into customer satisfaction, behavior, and preferences. The platform supports multiple feedback channels, including surveys, social media, and in-app ... Read more about InMoment
Synthesio is a robust social media monitoring software that empowers businesses to track and analyze their online presence across various platforms. With its advanced analytics tools, Synthesio provides real-time insights into brand sentiment, audience engagement, and industry trends. Users can monitor conversations, track mentions, and analyze competitors, allowing for informed decision-making an... Read more about Synthesio
Decision Analyst STATS is a powerful statistical analysis software designed to support data analysts and researchers in making informed decisions based on robust statistical methods. This comprehensive platform offers a suite of tools for conducting a wide range of statistical analyses, including regression, ANOVA, and multivariate analysis, all within an intuitive interface. With Decision Analyst... Read more about Decision Analyst STATS
Tellwut Market Research is an innovative platform designed to facilitate comprehensive market research through user-generated surveys and polls. This software enables businesses to gather insights directly from their target audience, fostering a deeper understanding of consumer preferences and trends. With an intuitive interface, users can create customized surveys that feature a variety of questi... Read more about Tellwut Market Research
easyfeedback is an intuitive Survey Software designed to help businesses and organizations collect, analyze, and act upon valuable feedback from their customers, employees, and stakeholders. This comprehensive platform offers a wide range of features, including customizable survey templates, real-time data collection, advanced analytics, and seamless integration with popular CRM and marketing tool... Read more about easyfeedback
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