Best Free Market Research Software

Free market research software solutions are fascinating technology applications that enable small and medium-sized businesses to gather and store their customers’ data. Moreover, these free market research tools and software offer essential features and capabilities that allow businesses to investigate this gathered customer data and present it as meaningful information for better decision-making. The essential features they offer are social media integration, reporting, statistical analysis, customer segmentation, activity tracking, visual dashboards, trend analysis, charting, benchmarking, etc. If you are looking for decent free market research tools and resources, your search might end here. SofwareWorld presents a list of the best free market research software tools that might seize your attention. The list was created after conducting a thorough analysis. Now, let’s explore the list provided below:

Note: Most of the products listed in this Free market research software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all market research software to find the best fit for you.

best free Market Research Software
  • 4 avg. rating from 01 reviews

Last Updated: October 01, 2025

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181 Software

Popular Picks in Market Research Software

Survicate

Survicate

   (4.0)

$299 Per month

Semrush

Semrush

$117.33 Per month

Typeform

Typeform

$25 Per month

SurveyMonkey Enterprise

SurveyMonkey Enterprise

$4999 Per month

List of Top Free Market Research Software

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The #1 Software for Qualitative Data Analysis

ATLAS.ti is an advanced qualitative data analysis software tailored for researchers handling complex data. It excels in organizing, analyzing, and interpreting textual, graphical, audio, and video data, making it a favorite in academic and market research. Its intuitive interface simplifies coding and annotating data, aiding in the development of detailed insights. Users can easily create connecti... Read more about ATLAS.ti

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

MediaRadar is an advanced market research software designed to provide businesses with insights into advertising trends and competitor strategies. This platform offers comprehensive tools for tracking advertising spend, monitoring campaign performance, and analyzing market data, enabling organizations to make informed decisions. MediaRadar’s user-friendly interface allows users to access real-ti... Read more about MediaRadar

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Tracxn is a sophisticated market research software designed to help businesses discover valuable market insights and identify emerging trends. The platform offers a vast array of data across various industries, enabling users to track competitors, assess market dynamics, and make informed decisions about their strategies. Tracxn’s data collection process leverages AI-powered algorithms that gath... Read more about Tracxn

Free Trial

Available

Pricing Type

$4400 Per month

Location

India

Unified CX platform to grow your brand

SurveySparrow is an online survey tool that facilitates engaging and conversational surveys. It offers a dual interface, allowing users to create both chat-like and form-like surveys, enhancing respondent experience. The platform is known for its ease of use, with drag-and-drop functionalities making survey creation simple. It features a variety of question types and customizable templates, cateri... Read more about SurveySparrow

Free Trial

14 Days

Pricing Type

Contact Vendor

Location

United States

InsightHub is a comprehensive market research software designed to help businesses collect, analyze, and act on consumer insights. The platform provides a wide range of tools for designing surveys, conducting focus groups, and gathering qualitative and quantitative data from target audiences. InsightHub’s intuitive interface allows researchers to create customizable surveys, distribute them thro... Read more about InsightHub

Free Trial

Available

Pricing Type

$10000 Per year

Location

United Kingdom

Make Beautiful Surveys, Forms, and Polls Free

SurveyLegend is an online survey tool that simplifies creating, distributing, and analyzing surveys. It offers a drag-and-drop interface for easy survey design, allowing users to include various types of questions and multimedia elements. The platform supports mobile-responsive surveys, ensuring they look great on any device. Real-time analytics are a key feature, providing instant insights into s... Read more about SurveyLegend

Free Trial

Available

Pricing Type

$15 Per month

Location

Sweden

Analysis and Reporting Software for Survey Data

Displayr is an innovative software designed to simplify data analysis and visualization. It's user-friendly, catering to both beginners and experts. With Displayr, you can easily import data from various sources, making data integration seamless. Its powerful analysis tools allow for complex statistical analysis, yet it remains accessible due to its intuitive interface. Displayr stands out with it... Read more about Displayr

Free Trial

NA

Pricing Type

Free

Location

Australia

Appinio is a cuttingedge market research software that empowers businesses to gain valuable insights into consumer behavior and market trends. This platform enables users to conduct surveys and gather realtime feedback from targeted audiences, helping organizations make informed decisions. With its intuitive interface, Appinio allows users to create customizable surveys with various question forma... Read more about Appinio

Free Trial

Available

Pricing Type

$1 Per user

Location

Germany

User Interviews is a specialized user testing software designed to help organizations gather valuable feedback from users during the product development process. With its userfriendly interface, User Interviews enables teams to create and manage participant recruitment, schedule interviews, and collect insights efficiently. The platform offers tools for survey creation, video recording, and report... Read more about User Interviews

Free Trial

Available

Pricing Type

$45 Per one-time

Location

United States

Lyssna is a powerful user testing software designed to help businesses gather valuable feedback on their products, websites, and applications. This comprehensive platform offers a suite of tools that facilitate remote usability testing, allowing organizations to observe how real users interact with their digital assets. Lyssna’s intuitive interface enables users to create customized tests, recru... Read more about Lyssna

Free Trial

Available

Pricing Type

$0 Per month

Location

Australia

Xoxoday is a dynamic Customer Loyalty Software designed to help businesses reward and retain their customers through personalized loyalty programs. The platform offers tools for creating reward schemes, tracking customer engagement, and managing loyalty points and incentives. Xoxoday features an intuitive interface that allows businesses to design customized loyalty programs, track customer activi... Read more about Xoxoday

Free Trial

Available

Pricing Type

$299 Per month

Location

India

IntouchSurvey is a robust survey software designed to help businesses collect, analyze, and act on customer feedback efficiently. The platform offers a wide range of features, including customizable survey templates, advanced branching logic, and multi-channel distribution options such as email, SMS, and web embedding. IntouchSurvey's intuitive interface allows users to create engaging surveys wit... Read more about IntouchSurvey

Free Trial

Available

Pricing Type

$199 Per month

Location

Canada

Survey App to Capture Data Offline Using Mobile Devices

QuickTapSurvey is a versatile data collection tool ideal for on-the-go surveys and assessments. Its offline capability ensures surveys can be conducted anywhere, even without an internet connection. With customizable survey templates and question types, users can tailor surveys to gather specific insights efficiently. The software's real-time reporting feature provides instant access to survey res... Read more about QuickTapSurvey

Free Trial

Available

Pricing Type

Contact Vendor

Location

Canada

Decision Analyst STATS is a powerful statistical analysis software designed to support data analysts and researchers in making informed decisions based on robust statistical methods. This comprehensive platform offers a suite of tools for conducting a wide range of statistical analyses, including regression, ANOVA, and multivariate analysis, all within an intuitive interface. With Decision Analyst... Read more about Decision Analyst STATS

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Tellwut Market Research is an innovative platform designed to facilitate comprehensive market research through user-generated surveys and polls. This software enables businesses to gather insights directly from their target audience, fostering a deeper understanding of consumer preferences and trends. With an intuitive interface, users can create customized surveys that feature a variety of questi... Read more about Tellwut Market Research

Free Trial

Available

Pricing Type

$24.99 Per user

Location

Canada

easyfeedback is an intuitive Survey Software designed to help businesses and organizations collect, analyze, and act upon valuable feedback from their customers, employees, and stakeholders. This comprehensive platform offers a wide range of features, including customizable survey templates, real-time data collection, advanced analytics, and seamless integration with popular CRM and marketing tool... Read more about easyfeedback

Free Trial

NA

Pricing Type

$49 Per feautre

Location

Germany

SPINS is a powerful Business Intelligence Software that specializes in providing data-driven insights for the consumer packaged goods (CPG) industry. This platform enables businesses to analyze market trends, track sales performance, and optimize product assortments by leveraging extensive data analytics. With SPINS, users can access a comprehensive suite of tools for data visualization, reporting... Read more about SPINS

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

AlphaSense is an advanced artificial intelligence software that revolutionizes the way businesses access and analyze information. Designed for researchers and analysts, AlphaSense leverages powerful AI algorithms to sift through vast amounts of data, providing users with relevant insights and market intelligence in real-time. The platform allows users to search through financial documents, earning... Read more about AlphaSense

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Key Survey is a robust survey software solution designed to help organizations collect and analyze feedback effectively. With its user-friendly interface, users can create customizable surveys using various question types, including multiple-choice, rating scales, and open-ended formats. Key Survey supports advanced data analysis, allowing users to gain valuable insights from responses in real tim... Read more about Key Survey

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

DemandJump is a powerful SEO Software designed to elevate online visibility and drive organic traffic for businesses of all sizes. It offers comprehensive tools for keyword research, competitive analysis, and on-page optimization, ensuring websites are optimized for search engines effectively. Key features include real-time SEO performance tracking, backlink analysis, and content recommendations t... Read more about DemandJump

Free Trial

Available

Pricing Type

$99 Per feautre

Location

United States

Voxpopme is an innovative survey software designed to help organizations gather real-time feedback from customers and stakeholders through video responses. This platform allows users to create engaging surveys that capture authentic insights, making it easier to understand customer opinions and preferences. With features such as customizable templates, real-time analytics, and intuitive reporting ... Read more about Voxpopme

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

PickFu is a versatile Survey Software designed to help businesses gather valuable feedback and insights from their target audiences quickly and efficiently. It offers a user-friendly platform for creating, distributing, and analyzing surveys, enabling organizations to make data-driven decisions and improve their products, services, and marketing strategies. PickFu features a wide range of customiz... Read more about PickFu

Free Trial

NA

Pricing Type

$50 Per feautre

Location

United States

SPLENDID CORE is an intuitive and powerful survey software that enables businesses and organizations to design, distribute, and analyze surveys with ease. The software provides a wide variety of question types, from multiple choice to open-ended, allowing users to create customized surveys that meet their specific needs. Whether conducting market research, gathering customer feedback, or evaluatin... Read more about SPLENDID CORE

Free Trial

Available

Pricing Type

$89 Per user

Location

Germany

Knowledge360 is an AI-driven knowledge management platform designed to help organizations collect, analyze, and leverage data for better decision-making. By aggregating information from a wide array of sources—internal reports, news articles, market data, and more—Knowledge360 provides businesses with actionable insights that enhance strategic planning and competitive intelligence. The softwar... Read more about Knowledge360

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Nebu Dub InterViewer is an advanced survey software solution that enables organizations to design, distribute, and analyze surveys with ease. Its versatile platform supports various types of surveys, including customer satisfaction, employee engagement, market research, and academic surveys. The software offers robust features for survey creation, including customizable templates, question branchi... Read more about Nebu Dub InterViewer

Free Trial

Available

Pricing Type

Contact Vendor

Location

Netherlands

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Frequently Asked Questions

Following are some of the main features that the majority of free Market Research Software offers in general:

  • Statistical Analysis
  • Question Branching
  • Survey Builder
  • Monitoring
  • Trend Analysis
  • Sentiment Analysis
  • Activity Tracking

Typically, there are some limitations to using free Market Research Software solutions.

For example:

  • Limited access to features.
  • Restricted user accounts.
  • Low data storage capacity.
  • Limited customization capability.
However, you can always go for budget-friendly paid versions, which may break the limit barriers.

The majority of free Market Research Software offers free trials for paid versions. Please note that the time period for a free trial may differ based on the software.

For example:

The majority of free Market Research Software or free trials do not require credit card details. Users have to provide their credit card details if they go for any paid plans.

The majority of free Market Research Software offers customer support to free users. However, the level of support may differ.

Absolutely! Free Market Research Software are safe to use. They strictly adhere to regulatory compliance.

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