Best Content Marketing Software for Small Businesses (Free & Paid)

Content marketing software is a tool that helps businesses plan, create, distribute, and analyze content used for marketing purposes. It includes features like content calendars, collaboration tools, and analytics to track performance. For small businesses, effective content marketing can increase brand awareness, attract new customers, and build customer loyalty. This software simplifies the process of managing blog posts, social media updates, videos, and other types of content. It often provides SEO suggestions to improve visibility in search engines. Some platforms offer templates and design tools to create professional-looking content without the need for graphic design skills. The software can also help in identifying content gaps and generating ideas based on industry trends. Integration with social media and email marketing platforms is often available for broader reach. By using content marketing software, small businesses can streamline their marketing efforts, save time, and measure the success of their campaigns. Here are some content marketing software options available for small businesses to choose from:

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Last Updated: October 01, 2025

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Popular Picks in Content Marketing Software

HubSpot CMS Hub

HubSpot CMS Hub

$800 Per month

Outgrow

Outgrow

$14 Per month

Instapage

Instapage

$79 Per month

Castmagic

Castmagic

$39 Per month

List of Top Content Marketing Software for Small Businesses

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Parse.ly is a comprehensive web analytics software designed to provide actionable insights into website performance and audience engagement. The platform specializes in content analytics, allowing digital publishers, media companies, and marketers to monitor article performance, track engagement metrics, and optimize content strategy. Parse.ly’s intuitive dashboard offers data on visitor demogra... Read more about Parse.ly

Free Trial

Available

Pricing Type

$12000 Per user

Location

United States

Xara Cloud is an online document creation and management platform that enables teams to collaborate on professional-looking documents, presentations, and marketing materials. It offers an intuitive drag-and-drop interface with a variety of templates and design elements. Xara Cloud allows real-time collaboration, ensuring that team members can work together seamlessly from different locations. The ... Read more about Xara Cloud

Free Trial

Available

Pricing Type

$5.95 Per year

Location

Germany

Skyword is an advanced content marketing software designed to help businesses create, manage, and distribute high-quality content across multiple channels. The platform offers a comprehensive suite of tools including content planning, creation, collaboration, and performance analytics. With Skyword, marketing teams can develop detailed content strategies, assign tasks to writers and designers, and... Read more about Skyword

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Location

United States

ContentKing is a website monitoring software that provides businesses with real-time tracking of website performance, uptime, and SEO health. The platform offers tools for monitoring website changes, ensuring that content is updated and compliant with SEO best practices. ContentKing tracks website metrics such as page load speed, broken links, and on-page SEO factors, helping businesses identify a... Read more about ContentKing

Free Trial

Available

Pricing Type

$139 Per feautre

Location

United States

A powerfully simple email marketing platform.

Benchmark Email is an intuitive email marketing tool tailored for businesses seeking to enhance their email engagement. Its standout feature is the user-friendly email editor, allowing effortless creation of visually appealing emails. Benchmark offers a diverse range of customizable templates, catering to various industries and styles. Key functionalities include advanced automation, enabling sche... Read more about Benchmark Email

Free Trial

NA

Pricing Type

Free

Location

United States

The Brafton Content Marketing Platform is an all-encompassing project management software tailored specifically for content marketing teams and agencies. It offers a comprehensive suite of tools for planning, creating, managing, and analyzing content projects, ensuring that every aspect of content marketing campaigns is executed efficiently and effectively. The platform’s intuitive interface all... Read more about The Brafton Content Marketing Platform

Free Trial

NA

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Location

United States

eCommerce Retention Marketing Platform

Yotpo is a dynamic e-commerce marketing platform shifting the way businesses harness customer reviews and user-generated content. Functioning as a centralized hub, Yotpo enables brands to collect and showcase authentic customer reviews, photos, and Q&A, bolstering trust and credibility. The platform seamlessly integrates with e-commerce sites, allowing for easy implementation and customization. Yo... Read more about Yotpo

Free Trial

Available

Pricing Type

$79 Per month

Location

United States

Enterprise SEO & Content Marketing Platform

Conductor is a robust software designed to optimize online marketing efforts for businesses. With a user-friendly interface, it simplifies and enhances various aspects of digital marketing. The platform's SEO tools empower users to improve their online visibility by identifying strategic keywords and optimizing content accordingly. Conductor's content insights feature offers valuable data to refin... Read more about Conductor

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Triberr is a unique content marketing software designed to connect bloggers, influencers, and marketers for collaborative growth and content amplification. It enables users to join "tribes" of like-minded content creators, where they can share, promote, and expand their audience reach. Triberr offers tools for scheduling, distribution, and analytics, providing insights into content performance and... Read more about Triberr

Free Trial

NA

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Location

United States

PresseBox is a public relations software that enables businesses and PR professionals to manage their media relations and communications more effectively. The platform provides tools for creating, distributing, and tracking press releases, media kits, and other PR materials, ensuring that the right message reaches the right audience. PresseBox includes a comprehensive media contact database, allow... Read more about PresseBox

Free Trial

NA

Pricing Type

$50 Per month

Location

Germany

The Most Usable Digital Asset Management Platform

Brandfolder serves as a comprehensive digital asset management platform, offering businesses a centralized solution for organizing, sharing, and managing their digital assets. This user-friendly platform streamlines workflows, allowing teams to collaborate seamlessly on projects involving images, videos, and other media files. Brandfolder enhances brand consistency with customizable branding guide... Read more about Brandfolder

Free Trial

Available

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Location

United States

Digital documents that increase lead gen, demand gen and ABM.

Turtl is an innovative digital document creator designed to revolutionize how content is created, shared, and consumed. It offers a user-friendly interface that allows users to effortlessly craft visually stunning and interactive documents without the need for specialized design skills. Turtl's unique feature lies in its focus on reader engagement, offering dynamic elements like embedded multimedi... Read more about Turtl

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Take charge of your entire content lifecycle.

Sitecore Content Hub is a versatile software solution designed to streamline and optimize digital asset management and content creation processes. This platform acts as a central hub for organizing, collaborating on, and distributing digital content across various channels. With its user-friendly interface, teams can efficiently manage assets, ensuring consistency and brand compliance. Sitecore Co... Read more about Sitecore Content Hub

Free Trial

NA

Pricing Type

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Location

United States

Adioma is an innovative content marketing software that empowers businesses to create visually engaging infographics and presentations effortlessly. Designed for marketers and content creators, Adioma offers a user-friendly interface with customizable templates and a vast library of design elements, making it easy to produce professional-quality content without extensive graphic design skills. The... Read more about Adioma

Free Trial

Available

Pricing Type

$39 Per month

Location

United States

Turn your Employees into Advocates

SocialToaster is a content markeitng software which helps you leverage your existing marketing content to engage your employees and key audiences to drive word of mouth referrals and increase web-traffic. SocialToaster reduces the time and hastle of sending branded content to employees, and makes it easy for employees to share that branded content to their personal social networks. Read more about SocialToaster

Free Trial

NA

Pricing Type

$5400 Per year

Location

United States

Kapost is a content marketing platform designed to help businesses manage and optimize their content creation, distribution, and measurement efforts. The software provides tools for content planning, collaboration, and publishing, enabling marketing teams to streamline workflows and align content with strategic business goals. With Kapost, users can create detailed content calendars, track content... Read more about Kapost

Free Trial

NA

Pricing Type

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Location

United States

RO Innovation is a robust sales enablement platform that helps businesses accelerate sales cycles and improve team performance by providing tools that enhance the sales process. The software centralizes customer feedback, sales content, and marketing assets, making it easy for sales teams to access and utilize the most up-to-date information when engaging with prospects. RO Innovation integrates w... Read more about RO Innovation

Free Trial

NA

Pricing Type

$10 Per month

Location

United States

Social media marketing tool to increase brand awareness & traffic.

SocialPilot is a comprehensive social media marketing tool designed for scheduling posts, analyzing performance, and managing social media accounts. It supports multiple platforms including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Key features include a user-friendly dashboard for organizing posts, a content calendar for planning, and analytics for tracking engagement and reach. Soci... Read more about SocialPilot

Free Trial

14 Days

Pricing Type

$1700 Per month

Location

United States

The #1-rated platform for webinars, virtual & hybrid events

BigMarker is a comprehensive webinar and virtual event platform designed for hosting, marketing, and monetizing online events. It's versatile, catering to webinars, workshops, and large-scale conferences. The platform offers high-quality live streaming and video hosting capabilities, ensuring a seamless viewing experience. BigMarker includes interactive features like polls, Q&A sessions, and chat ... Read more about BigMarker

Free Trial

Available

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Location

United States

The industry's first and only SEO solution to give marketers real-time research, recommendations, and rankings.

BrightEdge is an AI-driven and highly advanced SEO platform developed to empower digital marketers with deep insights and strategies. It stands out for its sophisticated data processing, analyzing millions of data points to offer real-time, actionable insights. BrightEdge's unique feature is its ability to provide content recommendations and optimizations based on search trends and user behavior. ... Read more about BrightEdge

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Story is an innovative content marketing software designed to help businesses create, manage, and optimize their digital content strategies effectively. With its user-friendly interface, Story enables marketers to plan and schedule content across multiple channels, ensuring consistent and engaging communication with their target audience. The platform offers powerful analytics tools that track con... Read more about Story

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Izea is a comprehensive content marketing software designed to help brands and marketers streamline their influencer marketing and content creation processes. The platform offers a range of tools for discovering, managing, and measuring influencer partnerships, enabling organizations to connect with the right creators to amplify their brand message. Izea features an intuitive interface that allows... Read more about Izea

Free Trial

Available

Pricing Type

$149 Per user

Location

United States

Revcontent is a powerful content marketing software that helps businesses amplify their online presence through native advertising and content discovery. The platform provides tools for creating, managing, and optimizing content marketing campaigns across a wide range of websites and platforms. With its user-friendly interface, Revcontent allows marketers to tailor their campaigns to target specif... Read more about Revcontent

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Online Video Player & Platform Solution

Flowplayer is a robust content management software designed to help businesses organize, manage, and distribute video content seamlessly. With Flowplayer, users can upload, organize, and stream videos to various platforms with ease, while ensuring high-quality playback across devices and browsers. The software offers advanced features such as customizable player skins, monetization options, and de... Read more about Flowplayer

Free Trial

Available

Pricing Type

$495 Per month

Location

United Kingdom

TapInfluence is a social media marketing software that empowers businesses to create, manage, and optimize influencer marketing campaigns. The platform connects brands with a vast network of influencers across various social media platforms, making it easier to find the right partners for promoting products and services. TapInfluence’s intuitive interface allows users to design campaigns, track ... Read more about TapInfluence

Free Trial

NA

Pricing Type

$10000 Per user

Location

United States

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