Best Content Marketing Software for Small Businesses (Free & Paid)

Brightcove is a leading publishing and subscriptions software designed to help media companies, content creators, and publishers manage, distribute, and monetize their digital content effectively. It offers a comprehensive platform for creating, managing, and delivering multimedia content, ensuring a seamless and engaging experience for audiences. Brightcove features intuitive content management t... Read more about Brightcove

HighQ is a legal case management software that helps law firms and legal departments manage their cases, documents, and clients more efficiently. The platform offers tools for task management, document collaboration, and secure communication, allowing legal professionals to work seamlessly with clients and colleagues. HighQ also includes features for billing, time tracking, and reporting, ensuring... Read more about HighQ

Zoho Marketing Automation is a comprehensive email marketing software that enables businesses to automate and optimize their email marketing campaigns. The platform allows businesses to create personalized email campaigns, segment their audience, and schedule messages for optimal engagement. Zoho Marketing Automation provides advanced analytics to track open rates, click-through rates, and custome... Read more about Zoho Marketing Automation

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

RebelMouse is a versatile digital asset management software designed to help businesses and media outlets streamline their content creation and distribution efforts. The platform offers tools for managing digital content, including articles, images, and videos, in one centralized location. RebelMouse enables users to create dynamic websites and social media campaigns, ensuring that content is opti... Read more about RebelMouse

Grammarly is a user-friendly software designed to enhance writing by providing grammar and spelling assistance. With its intuitive interface, Grammarly seamlessly integrates into various platforms, offering real-time suggestions to improve writing clarity and correctness. The platform's advanced grammar-checking tools go beyond basic spell-check, offering users insights into sentence structure and... Read more about Grammarly Business

SAS Customer Intelligence 360 is an advanced campaign management software that empowers businesses to plan, execute, and optimize multi-channel marketing campaigns. With SAS Customer Intelligence 360, businesses can create highly targeted and personalized marketing campaigns across various channels, including email, social media, websites, and mobile apps. The software uses sophisticated analytics... Read more about SAS Customer Intelligence 360

Outbrain is a versatile content discovery platform that enhances online engagement for businesses. With its user-friendly interface, Outbrain amplifies content reach by placing recommended articles and videos on various websites, attracting a broader audience. The platform's algorithm intelligently suggests relevant content to users, improving the overall browsing experience. Outbrain supports con... Read more about Outbrain

Ahrefs is a magnificent SEO tool widely used for website analysis and keyword research. With its intuitive interface, Ahrefs simplifies the process of optimizing online content. The platform's Site Explorer feature provides comprehensive insights into a website's backlink profile and organic search traffic. Ahrefs' Keyword Explorer helps users discover valuable keywords and assess their competitiv... Read more about Ahrefs

Contently is a versatile content marketing platform designed to simplify the creation and management of engaging brand stories. This user-friendly software empowers businesses to develop, publish, and optimize content for maximum impact. With features like content planning, collaboration tools, and editorial calendars, Contently facilitates seamless coordination among team members. It offers a cen... Read more about Contently

Optimizely Content Marketing Platform is a versatile tool created to enhance digital content creation and optimization. It empowers users to create, manage, and optimize content seamlessly across various digital channels. With user-friendly interfaces, it simplifies the content creation process, allowing even non-technical users to design engaging materials. The platform offers A/B testing capabil... Read more about Optimizely Content Marketing Platform

Elastic Enterprise Search is a powerful insight engine designed to provide organizations with intuitive, scalable search capabilities across various data sources. By centralizing access to data from internal systems, documents, and external content, it enables users to quickly find relevant information and gain actionable insights. The software’s AI-driven algorithms enhance search accuracy, del... Read more about Elastic Enterprise Search

Sprinklr is an all-encompassing social media analytics tool designed to empower brands to optimize their online engagement and marketing strategies. This powerful platform offers comprehensive insights into social media performance, enabling businesses to track key performance indicators (KPIs) across multiple channels. Sprinklr’s user-friendly interface allows for real-time monitoring of audien... Read more about Sprinklr

Sprout Social is a comprehensive social media management platform that redefines how businesses connect, engage, and analyze their online presence. As a centralized solution, Sprout Social allows users to schedule posts, monitor conversations, and analyze performance across various social media channels. Its intuitive interface facilitates efficient collaboration among team members, streamlining t... Read more about Sprout Social

Alter is a powerful marketing automation software designed to help businesses streamline their marketing efforts, enhance customer engagement, and drive revenue growth through targeted and efficient campaigns. It offers a comprehensive suite of tools for email marketing, social media management, lead nurturing, and customer segmentation, ensuring that marketing strategies are executed seamlessly a... Read more about Alter

Cision is a leading public relations software designed to streamline media outreach and enhance communication strategies for organizations. With its user-friendly interface, Cision allows users to identify, engage, and track relationships with journalists, influencers, and media outlets efficiently. The software features comprehensive media databases, enabling PR professionals to target the right ... Read more about Cision

Paper.li is a content marketing software that helps businesses create and share personalized digital magazines to engage their audience. This platform automates the process of curating and publishing content from various sources such as blogs, news websites, and social media channels. By selecting content based on relevant keywords, Paper.li generates a daily or weekly magazine that is tailored to... Read more about Paper.li

Asana is a powerful project management tool that streamlines collaboration. With a user-friendly interface, it's easy to create tasks and assign them to team members. Tasks can be organized into projects, making it simple to track progress. The platform allows real-time communication within tasks, reducing the need for endless email chains. Asana's calendar feature helps teams stay on schedule, en... Read more about Asana

Revue is an intuitive content marketing software that enables creators and businesses to craft engaging newsletters effortlessly. Designed for simplicity, it allows users to curate content from various sources, add personal insights, and publish newsletters that resonate with their audience. With a focus on growing subscriber lists, Revue provides tools to optimize sign-up forms and manage audienc... Read more about Revue

Airtable is a top-notch app development platform that empowers users to extend the functionality of their databases effortlessly. With a user-friendly interface, creating custom apps becomes accessible even for non-developers. Start by defining data models, then add custom views and interfaces. Leverage Airtable's API to connect with external services and integrate data seamlessly. Its flexibilit... Read more about Airtable

Contentful is a versatile content management system (CMS) that helps businesses create, manage, and deliver digital content across various platforms. With an intuitive interface, it allows users to organize and update content effortlessly. Contentful stands out for its headless CMS approach, separating content creation from presentation and providing flexibility for developers to use their preferr... Read more about Contentful

Flipsnack is an innovative digital publishing platform that specializes in transforming PDFs into interactive, online flipbooks. It's a user-friendly tool, perfect for creating magazines, catalogs, brochures, and more. With its intuitive drag-and-drop editor, users can easily add interactivity such as videos, links, and audio to their flipbooks, enhancing reader engagement. Flipsnack also offers a... Read more about Flipsnack

Marketwired Resonate is a powerful content marketing software designed to help organizations create, distribute, and analyze their marketing content effectively. This platform provides users with tools to develop engaging content that resonates with their target audience, enhancing brand visibility and engagement. With features such as editorial calendars, workflow management, and analytics dashbo... Read more about Marketwired Resonate

BuzzSumo is a versatile online tool that helps users analyze content trends across various platforms. With a user-friendly interface, it allows individuals and businesses to discover popular topics and influencers in their niche. Users can input keywords to find the most shared and engaging content, gaining insights into effective marketing strategies. BuzzSumo also aids in competitor analysis by ... Read more about BuzzSumo

Campaign Monitor is an email marketing platform that simplifies your marketing efforts. With a user-friendly interface, it's easy to create and send engaging email campaigns. You can customize templates, personalize content, and schedule emails for optimal delivery. The platform also offers robust analytics, helping you track open rates, click-through rates, and subscriber engagement. A/B testing ... Read more about Campaign Monitor by Marigold