Best Web Analytics Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right web analytics software can significantly improve your workflow and help you compete more effectively. Here, we feature the top web analytics software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.
  • 5 avg. rating from 01 reviews

Last Updated: October 01, 2025

  • All Software All Software

439 Software

Popular Picks in Web Analytics Software

Chartbeat

Chartbeat

Contact Vendor

Crazy Egg

Crazy Egg

$29 Per month

Hotjar

Hotjar

$32 Per month

Kissmetrics

Kissmetrics

Contact Vendor

List of Top Best Web Analytics Software for Small Businesses

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

No Features

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Web Analytics Software that is:

Clientify is a comprehensive customer relationship management (CRM) software designed specifically for the real estate industry. It helps real estate agents, brokers, and agencies manage their leads, clients, and properties more efficiently. Clientify offers features such as lead tracking, automated follow-ups, property management, and marketing automation, ensuring that agents stay organized and ... Read more about Clientify

Free Trial

Available

Pricing Type

$59 Per month

Location

Spain

Analytify is a web analytics software that helps businesses and marketers track, analyze, and optimize their website traffic and online campaigns. With Analytify, users can gain actionable insights into visitor behavior, identify trends, and monitor key performance indicators (KPIs) such as page views, bounce rates, conversion rates, and more. The software integrates seamlessly with Google Analyti... Read more about Analytify

Free Trial

NA

Pricing Type

$59 Per year

Location

Pakistan

sibulla is a powerful web analytics software that helps businesses monitor, analyze, and optimize their website performance. With a user-friendly interface and advanced reporting tools, sibulla provides valuable insights into user behavior, site traffic, conversion rates, and other key performance indicators (KPIs). The software enables businesses to track visitor activity in real-time, identify p... Read more about sibulla

Free Trial

Available

Pricing Type

Contact Vendor

Location

Japan

Markey is an all-in-one marketing automation software that helps businesses automate their marketing campaigns, streamline customer communication, and improve lead generation. With its powerful suite of tools, Markey allows businesses to design and deploy automated email campaigns, social media posts, and SMS marketing messages, ensuring that their messages reach the right audience at the right ti... Read more about Markey

Free Trial

Available

Pricing Type

$99 Per month

Location

India

RankActive is a comprehensive SEO software designed to help businesses enhance their online visibility and improve search engine rankings. It offers a robust set of tools for keyword research, competitor analysis, site audits, and backlink monitoring, providing a holistic approach to search engine optimization. RankActive's intuitive dashboard allows users to track their website’s performance, i... Read more about RankActive

Free Trial

Available

Pricing Type

$99.99 Per month

Location

United States

Visual Visitor is a cutting-edge buyer intent software designed to help businesses identify and engage potential customers effectively. This platform provides detailed insights into website visitor behavior, tracking user interactions and interests in real-time. With its intuitive interface, Visual Visitor allows users to analyze visitor data, identifying patterns and trends that inform marketing ... Read more about Visual Visitor

Free Trial

Available

Pricing Type

$149 Per month

Location

United States

Serviceform is an innovative chatbot software designed to enhance customer service and automate communication with website visitors. The platform enables businesses to build and deploy intelligent chatbots that can handle customer queries, book appointments, collect leads, and provide realtime support. Serviceform’s intuitive interface allows users to design customized chatbot workflows without ... Read more about Serviceform

Free Trial

Available

Pricing Type

$9 Per feautre

Location

Finland

LiveSession is an advanced Web Analytics Software that provides businesses with in-depth insights into user behavior on their websites. This platform tracks visitor interactions, allowing users to understand how customers navigate their sites, identify bottlenecks, and optimize the user experience. With features such as session replay, heatmaps, and funnel analysis, LiveSession equips marketers an... Read more about LiveSession

Free Trial

Available

Pricing Type

$0 Per month

Location

Poland

TWIPLA is an advanced web analytics software designed to help organizations gain insights into their online performance and user behavior. This platform provides robust tools for tracking website traffic, user engagement, and conversion rates, enabling businesses to make data-driven decisions. With features such as real-time reporting, customizable dashboards, and segment analysis, TWIPLA empowers... Read more about TWIPLA

Free Trial

NA

Pricing Type

$12.99 Per month

Location

Romania

TS Analytics is an advanced web analytics software designed to provide businesses with insights into their online performance. The platform tracks website traffic, user behavior, and conversion rates, enabling organizations to understand how visitors interact with their digital properties. TS Analytics offers real-time data reporting and customizable dashboards, allowing users to visualize key per... Read more about TS Analytics

Free Trial

NA

Pricing Type

Contact Vendor

Location

Italy

SegMetrics is an advanced reporting software designed to help businesses track and analyze customer data to optimize marketing and sales strategies. The platform enables users to create customized reports and dashboards that visualize key metrics and customer insights. SegMetrics integrates with a variety of marketing platforms, such as email campaigns, CRM systems, and social media analytics tool... Read more about SegMetrics

Free Trial

Available

Pricing Type

$48 Per month

Location

United States

Digivizer is a reporting software that helps businesses monitor and analyze digital marketing performance across social media, paid ads, and website metrics. The platform provides real-time insights into engagement, ROI, and audience behavior, supporting data-driven marketing strategies. Digivizer’s customizable dashboards allow marketers to track KPIs, monitor trends, and adjust campaigns based... Read more about Digivizer

Free Trial

Available

Pricing Type

$89 Per user

Location

Australia

Userflow is a powerful mobile analytics software that helps businesses track and analyze user behavior within their mobile apps. The platform provides deep insights into user interactions, allowing businesses to monitor engagement, retention, and conversion rates in real-time. Userflow’s event tracking and user journey mapping features enable businesses to understand how users navigate their app... Read more about Userflow

Free Trial

Available

Pricing Type

$250 Per user

Location

United States

HockeyStack is a comprehensive web analytics software designed to help businesses track, measure, and optimize their online presence. The platform integrates with a wide variety of digital marketing tools, providing a unified view of website performance, user behavior, and customer interactions. HockeyStack provides detailed reports on key metrics such as traffic sources, conversion rates, user en... Read more about HockeyStack

Free Trial

Available

Pricing Type

$599 Per month

Location

Turkey

PathwayIQ is a marketing analytics software that provides businesses with insights into their marketing performance across digital channels. The platform tracks key metrics such as engagement, conversion rates, and ROI, enabling users to assess the effectiveness of their campaigns. PathwayIQ’s data visualization tools make it easy to interpret data through charts and graphs, helping marketing te... Read more about PathwayIQ

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Privacy-first visitor intelligence & data orchestration toolkit for a cookieless world

Adenty amplifies your current web analytics stack with cookie-free, anonymity-resistant visitor recognition across websites and marketing tools. It provides a stable visitor ID that helps build rich visitor profiles and unify data across platforms for granular personalization and targeting. Adenty recognizes returning visitors with up to 99% precision, making it up to twice as effective compared ... Read more about Adenty

Free Trial

7 Days

Pricing Type

Contact Vendor

Location

Estonia

LeadLander is a powerful lead management software designed to help businesses identify and engage potential customers effectively. This platform provides real-time tracking of website visitors, allowing organizations to understand user behavior and interests. With its user-friendly interface, sales teams can manage leads efficiently, nurturing them through the sales funnel with targeted communicat... Read more about LeadLander

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Infernotions is a cutting-edge business intelligence software designed to empower organizations with data-driven insights. This platform enables users to aggregate, analyze, and visualize data from various sources, facilitating informed decision-making across all levels of an organization. With its intuitive dashboard and reporting tools, Infernotions allows users to track key performance indicato... Read more about Infernotions

Free Trial

Available

Pricing Type

$100 Per user

Location

Canada

RealEye is a cutting-edge web analytics software designed to provide businesses with deep insights into user behavior and website performance. By leveraging advanced tracking technologies, RealEye enables organizations to understand how visitors interact with their websites, allowing them to make data-driven decisions for optimization. The software offers comprehensive features such as heatmaps, s... Read more about RealEye

Free Trial

Available

Pricing Type

$29 Per user

Location

Poland

Cocolyze is an innovative Web Analytics Software designed to help businesses gain deep insights into their website performance and user behavior. It offers a comprehensive platform for tracking and analyzing website traffic, user interactions, and conversion metrics, ensuring that organizations can make data-driven decisions to optimize their online presence. Cocolyze features intuitive dashboards... Read more about Cocolyze

Free Trial

Available

Pricing Type

$33.35 Per feautre

Location

France

Freshpaint is an intuitive data management software that helps businesses collect, organize, and analyze customer data to improve decision-making and drive growth. The platform provides a centralized location for storing and managing customer information, such as browsing behavior, purchase history, and interaction data, enabling businesses to create a comprehensive customer profile. Freshpaint in... Read more about Freshpaint

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Pirsch Analytics is a powerful web analytics software designed to help businesses track and analyze website traffic, user behavior, and performance metrics. The platform provides real-time insights into user interactions, page views, and conversion rates, helping businesses understand how visitors engage with their website. Pirsch Analytics offers features such as customizable dashboards, in-depth... Read more about Pirsch Analytics

Free Trial

Available

Pricing Type

$4 Per month

Location

Germany

Factors.ai is a marketing analytics software platform that enables businesses to track, analyze, and optimize marketing performance across various channels. With features like campaign tracking, audience segmentation, and data visualization, Factors.ai provides valuable insights into customer behavior and marketing effectiveness. The platform offers advanced attribution models, helping marketers u... Read more about Factors.ai

Free Trial

Available

Pricing Type

$399 Per month

Location

India

Now Interact is a cutting-edge web analytics software designed to help businesses optimize their online presence by analyzing customer behavior and engagement. The platform provides tools for tracking website traffic, user interactions, and conversion rates, enabling businesses to understand how visitors engage with their content. Now Interact’s AI-powered insights allow businesses to identify c... Read more about Now Interact

Free Trial

NA

Pricing Type

$5000 Per user

Location

Netherlands

ApiAxle is a sophisticated web analytics software solution designed for businesses seeking to gain deep insights into their online platforms' performance. This software tracks and monitors the performance of APIs (Application Programming Interfaces), providing businesses with realtime data on the health, speed, and reliability of their digital services. ApiAxle’s intuitive dashboard displays key... Read more about ApiAxle

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

No buyer guide found.