All
Software
Buyer’s
Guide
Real Estate CRM Software Buyer's Guide
Table of Contents
- » What is a Real Estate CRM Software?
- » Is it Worth Investing Money in Real Estate CRM Software?
- » What are the benefits of Real Estate CRM Software?
- » What are the Features of Real Estate CRM Software?
- » Before choosing any Real Estate CRM Software
- » How to Choose a Real Estate CRM Software?
- » How much does Real Estate CRM Software cost?
- » Conclusion
Real estate sector is booming and so is the stiff competition amongst various market players. To win the race, it has become imperative to use insight data of customer interest as that tells how to tap the interest level of a large base of customers. In this regard, a CRM software application having advanced features in the real estate agency is considered as one of the most ideal decisions to make. However, the CRM software used in other industries may not yield desirable results when used for the real estate industry. So before moving ahead with our journey let's understand first what a real estate CRM software actually is, how it is different from other industry CRM applications and how it can benefit the industry for the greater good.
» What is a Real Estate CRM Software?
Usually, a CRM or Customer Relationship Management is an application which uses customer data to make sales forecasts more accurate and to make marketing campaigns stronger and more effective than before. Similarly, in real-estate companies, data are used to understand customer behaviour and orientation to offer more tailor-made real-estate solutions. However, Real estate CRM software differs from other CRM software by certain points. This is because real estate is a slow business which takes time to flourish, where client conversion time is more than other businesses, and customer data is gathered from referrals and listings rather than by other accumulative skills. It caters towards specific needs of real estate industries. With that in mind, let’s try to understand why such CRM software is getting recognition with such a high speed among various big, small and medium-sized real estate agencies.
» Is it Worth Investing Money in Real Estate CRM Software?
If you are looking for a specific pathway to success as an excellent Real estate company or firm then investing in a good Real Estate CRM software is highly recommended. As discussed above the CRM software helps cut down operational in-efficiencies to improve productivity and the brand’s popularity. Nowadays, it has become imperative to implement new and revolutionary ideas to be at the safe side of the market.
Recent surveys have also stated that implementing real estate client management software has offered several big as well as small real estate agencies a steep increase in their annual turnovers. As the software also performs a number of tasks on its own, the need for hiring extra staff to complete the tasks also gets out of the picture. But if a company decides to perform the functions with the help of its employees, then both the time as well as the expenditure will surge by various folds.
So, if you want to emerge as the leader in the real estate industry by using your resources most efficiently and smartly, then you should go for a top real estate CRM software. But if your real estate agency is in its growing phase and is still tight about its budget, then take go for a small subscription pack to get started with and see how it is benefiting your business.
» What are the benefits of Real Estate CRM Software?
Loaded with a plethora of facilities and tools, the property management software has a myriad of benefits. They reduce time by helping analyze and list out the possible contacts who can be transformed into commercial partners or probable customers for the company. Moreover, they also help in reducing wastage of time and resources as one does not need prior technical knowledge to operate the software; even a single property management software can carry out a number of services under it. So, now let’s check out some of the most exciting benefits of the Real estate sales software.
› User-Friendly Interface
Various software comes with a user-friendly interface to help anyone, and everyone has a good experience of the CRM software. With the pre-built designs, templates, etc. one has to click a few times and bingo, the work is done.
› Automates Pre-sale and Post-sale activities
Nowadays the Real estate sales software also comes with facilities for setting up customer interaction details, booking or scheduling appointments or store information. This helps in cutting down the need for the extra human resource while simultaneously increasing the company or agency’s productivity.
› Accessibility
Accessibility is a critical feature which helps an individual to track the progress of a project at any time from anywhere. Many Real estate Client Management Software also support mobile devices which help by offering better accessibility to the company’s ongoing or upcoming projects.
› Helps in Climbing to the Top
The CRM software comes with numerous marketing tools which can be used to understand the customer orientation and behaviour as well as the company’s rankings as compared to others. One can use the facilities and tools to create smart emails, newsletters, and teasers which also serve as a visual luring factor for the public.
› Faster Transactions
If a business does not have robust process management and payment collection, then customers might not be interested in moving ahead further. The Real estate Client Management Software is coupled with good management and payment collection facilities which helps in completing the process within a short period of time.
» What are the Features of Real Estate CRM Software?
A proper understanding of the customer’s perspective while dealing with property-related matters has encouraged the CRM software companies to create numerous customized products. This has helped to achieve faster results as compared to the traditional pen and paper-based methods. Check out some of the exciting features now.
› Contact Management with Tags
Excellent real estate management software helps manage different contacts based on their interaction by separating highly satisfied clients with other categories. This helps to regulate the marketing operations efficiently by sending meet-up intimations or exciting deals to clients with positive remarks while focusing less on cold clients.
› Robust Email Platform
Nowadays emails are treated as a more professional and trustworthy way when compared to information shared in other social media platforms. Hence a number of real estate management software applications come with a powerful email platform which helps in creating drip-email campaigns, newsletters and templates, which lets your customers remain in a period of retention.
› Complies with Cloud-Hosting
For people who are always traveling, this feature helps the real estate agents to remain updated by providing real-time access to the project. Using the feature one can also easily access the project’s details through their mobiles or laptops and track the success.
» Before choosing any Real Estate CRM Software
Hiring a top real estate CRM can be overwhelming, but it may also come with various adverse effects if one does not put proper consideration and be careful enough while choosing. Here, in this list, we have hand-listed some of the most important points one should always remember if planning to go for a commercial real estate CRM.
› Analyzing own Requirements
Listing down one’s requirements are often advised to prevent head churning while selecting from the vast list comprising the top real estate CRM. This is because once you know what facilities you need from the CRM, more than half of the tedious work is done. Moreover, you can also make another list of all the commercial real estate CRM providing the desired facilities and hence continue your journey.
› Budget-Friendliness
Each CRM software for realtors comes with different pricing plans depending upon the availed facilities and tools as well as the duration for which the software is being hired. To avoid further add-on on your company’s expenditures, you must decide the budget of the CRM software beforehand.
› Total Number of Users
While some CRM software is hardwired to serve a large number of users, many of them may allow a very limited number of users only. This also differs on the availability of the CRM tools as provided with the software. So proper calculation of the potential number of users can save you from any future headaches.
» How to Choose a Real Estate CRM Software?
The task of choosing the best Real estate CRM software can be pretty daunting and scary looking at the massive number of real estate management software found in the market. Sometimes a simple mistake can land your company with dire results in case you are not able to choose befitting CRM software to meet your desired needs. To help you recover from these kinds of intimidating situations, we have listed out some of the crucial points worth remembering while investing in CRM software. So, let’s start.
› Compatibility with other Tools
The best real estate CRM software complies with almost all the other tools you may be using previously with a blink of an eye. This helps you to remain worry-free about going through the same hard work again of installing extra marketing tools. Moreover, you can rest assured and instead focus on providing customer-specific solutions to your customers.
› Robust Automation Features
Automation helps you in completing half of the tedious work such as scheduling appointments, updating the daily calendar, and more. You are thereby reducing the wastage of time as well as other resources.
› Instant Customer Support
Another essential thing which is needed in a good real estate management software is reliable and immediate customer support. This helps by enhancing customers’ trust in the company as solutions to issues are delivered instantly.
› Reviews
The comments or testimonials left by previous customers who have already used the software also play a significant role in deciding the best CRM for real estate. Going through them can help identify good CRM software from a fake real estate company delivering false promises to its customers.
› Offline Support
With the increase in demand for offline support in CRM software, various companies have started allowing users to make changes to the existing data when offline. The offline support in the best CRM for real estate automatically updates the changed data in the CRM for streamlining operational processes.
› Security
As your CRM software houses very confidential as well as private information, securing them is the most important process to ensure good operational activities. Many real estate CRM software come with two-factor authentication controls which are activated whenever there is an attempt to sign in. Hence, this acts by providing a more secure layer over the existing safety protocols.
› Role-Access controls
The best real estate CRM software also allows its users to assign roles to the members, which simultaneously appoints them with limited functions only. For example- An employee from the sales department can just read or edit the sales ideas as he/she is not allowed access to other departments. This helps in preventing any potential fraudulent activities.
» How much does Real Estate CRM Software cost?
The average pricing plan of a real estate CRM software starts from as low as $10/month to as high as $299/month which varies from software to software. The main reasons behind the difference can be a number of factors such as the features integrated, the number of users using the software, and many more. Despite having varied pricing structures, one of the common factors amongst all is that they all provide free trials. One can subscribe for the free basic version to try out the services for the first time and then decide whether to give it a try or not. If the buyer gets interested in any particular real estate CRM software, then subscribing for the premium version will entitle them to extra tools and facilities.
» Conclusion
Although the real estate client management software has so many benefits to help you achieve the desired results for your real-estate business, you may also have to deal with the other side of the coin. As when it comes to choosing CRM software the market is full of software developers, there is a high chance that you may stumble over a fraud company. That can seriously jeopardize your company by exposing confidential data to security risks. Hence, one should be very careful enough while choosing the best real estate CRM software as an ideal one can help in maximizing profits while helping organizations expand their horizon reach over a wide audience.