Priority Engine is an account-based marketing (ABM) software designed to help B2B marketers target and engage high-value accounts more effectively. The platform uses artificial intelligence (AI) to analyze buying signals and behavior patterns, providing insights into the most promising leads. With Priority Engine, businesses can identify and prioritize accounts that are actively researching their products or services, allowing marketing teams to focus on leads with the highest likelihood of conversion. The software integrates seamlessly with CRM systems and marketing automation tools, enabling personalized outreach and streamlined campaign management. It also offers detailed reporting, helping businesses track the effectiveness of their ABM strategies and adjust tactics in real-time. Priority Engine’s lead scoring and segmentation features allow businesses to segment accounts by industry, size, and engagement level, ensuring more targeted and effective marketing efforts. This powerful ABM platform helps drive higher ROI by aligning marketing and sales teams toward common goals and reducing wasted resources.
TechTarget
United States
Proprietary
Pipeline Management