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ObservePoint Overview

ObservePoint is a robust web analytics software designed to ensure data accuracy and reliability across digital marketing platforms. By auditing and monitoring analytics tags, it helps businesses verify the quality and performance of their digital tracking systems. ObservePoint automatically scans websites and mobile apps for data collection errors, ensuring that marketing and analytics tools like Google Analytics, Adobe Analytics, and other third-party platforms are working correctly. The software also provides real-time alerts for discrepancies or broken tags, allowing teams to fix issues before they impact decision-making. ObservePoint is essential for businesses that rely on accurate data to drive marketing campaigns, user experience optimization, and strategic business decisions. Its automation and auditing features help companies maintain data integrity, improve analytics performance, and ultimately optimize the customer journey on digital platforms.

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Contact Details

  • Vendor Name ObservePoint
  • Founded 2010
  • Location United States

Support

    NA

Training

  • Live Online Live Online
  • Webinar Webinar
  • Documentation Documentation

Licensing & Deployment

  • Proprietary Proprietary
  • Cloud Hosted Cloud Hosted
  • Web-Based Web-Based

Typical Customers

  • Self-Employed Self-Employed
  • Small-Business Small-Business
  • Midsize-Business Midsize-Business

Languages Supported

English

Industries

Higher Education, Internet, Media

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ObservePoint Features

  • Arrow Icon HIPAA Compliant
  • Arrow Icon Compliance Tracking
  • Arrow Icon Risk Assessment
  • Arrow Icon Environmental Compliance
  • Arrow Icon Policy Management
  • Arrow Icon Alerts/Escalation
  • Arrow Icon ISO Compliance
  • Arrow Icon Incident Management
  • Arrow Icon Risk Management
  • Arrow Icon OSHA Compliance
  • Arrow Icon Document Management
  • Arrow Icon Task Management
  • Arrow Icon Surveys & Feedback
  • Arrow Icon Training Management
  • Arrow Icon Compliance Management
  • Arrow Icon FDA Compliance
  • Arrow Icon Audit Management
  • Arrow Icon Audit Trail
  • Arrow Icon Controls Audit
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Data Mapping
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Deletion Management
  • Arrow Icon Policy Management
  • Arrow Icon Data Discovery
  • Arrow Icon Role-Based Permissions
  • Arrow Icon Data Profiling
  • Arrow Icon Process Management
  • Arrow Icon Data Discovery
  • Arrow Icon Data Subject Requests (DSR/DSAR)
  • Arrow Icon Compliance Management
  • Arrow Icon Consent Management
  • Arrow Icon Data Security
  • Arrow Icon Sensitive Data Identification
  • Arrow Icon Identity Verification
  • Arrow Icon PIA/DPIA
  • Arrow Icon Vendor Risk Management
  • Arrow Icon GDPR Compliance
  • Arrow Icon Security Breach Monitoring
  • Arrow Icon Data Mapping
  • Arrow Icon Data Masking
  • Arrow Icon Time on Site Tracking
  • Arrow Icon User Interaction Tracking
  • Arrow Icon Referral Tracking
  • Arrow Icon Goal Setting/Tracking
  • Arrow Icon Multiple Site Management
  • Arrow Icon Campaign Management
  • Arrow Icon Web Traffic Reporting
  • Arrow Icon Pageview Tracking
  • Arrow Icon Site Search Tracking
  • Arrow Icon Keyword Tracking
  • Arrow Icon Heatmaps
  • Arrow Icon Funnel Analysis
  • Arrow Icon Online Store Builder
  • Arrow Icon Website Management
  • Arrow Icon SEO Management
  • Arrow Icon Reporting/Analytics
  • Arrow Icon Design Management
  • Arrow Icon Widgets
  • Arrow Icon Landing Pages/Web Forms
  • Arrow Icon Real Time Editing
  • Arrow Icon Drag & Drop
  • Arrow Icon Shopping Cart
  • Arrow Icon Pre-built Templates
  • Arrow Icon Survey Builder
  • Arrow Icon Media Library
  • Arrow Icon Content Management
  • Arrow Icon Data Import/Export
  • Arrow Icon Auto Update
  • Arrow Icon Online Booking Tools
  • Arrow Icon Customizable Templates
  • Arrow Icon Customizable Branding
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Custom Domains
  • Arrow Icon Website Hosting
  • Arrow Icon Real-Time Monitoring
  • Arrow Icon Transaction Monitoring
  • Arrow Icon Event Logs
  • Arrow Icon Visitor Tracking
  • Arrow Icon Uptime Reporting
  • Arrow Icon Availability Testing
  • Arrow Icon Real-Time Notifications
  • Arrow Icon Performance Metrics
  • Arrow Icon Activity Dashboard
  • Arrow Icon Alerts/Notifications
  • Arrow Icon Data Visualization
  • Arrow Icon FTP Monitoring
  • Arrow Icon Server Monitoring

ObservePoint Pricing

Pricing Type

  • Pricing Type Per Feature

Preferred Currency

  • USD ($) USD ($)

Free Trial

  • NA

Free Version

  • NA

Payment Frequency

  • NA

Plans & Packages

Basic

$1 Per Feature

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ObservePoint FAQs

ObservePoint is a robust web analytics software designed to ensure data accuracy and reliability across digital marketing platforms. By auditing and monitoring analytics tags, it helps businesses verify the quality and performance of their digital tracking systems. ObservePoint automatically scans websites and mobile apps for data collection errors, ensuring that marketing and analytics tools like Google Analytics, Adobe Analytics, and other third-party platforms are working correctly. The software also provides real-time alerts for discrepancies or broken tags, allowing teams to fix issues before they impact decision-making. ObservePoint is essential for businesses that rely on accurate data to drive marketing campaigns, user experience optimization, and strategic business decisions. Its automation and auditing features help companies maintain data integrity, improve analytics performance, and ultimately optimize the customer journey on digital platforms.

  • No, ObservePoint does not offer a free version.

  • Yes, ObservePoint offers a free trial.

  • No, Credit Card details are not required for the ObservePoint trial.

  • ObservePoint offers the following pricing plans & packages:

    Basic

    $1 Per Feature

  • No, ObservePoint does not offer an API.

  • ObservePoint offers training with the following options:
    • Live Online , Webinar , Documentation

  • ObservePoint supports the following languages:
    • English

  • Following are the typical users of the ObservePoint:
    • Self-Employed , Small-Business , Midsize-Business

  • ObservePoint supports the following deployment:
    • Cloud Hosted

  • ObservePoint supports the following devices and operating systems:
    • Web-Based