IQM is a demand side platform (DSP) software tailored to help advertisers manage and optimize programmatic advertising campaigns. With IQM, advertisers can access a wide range of ad exchanges and bidding options, ensuring that their ads reach the right audience at the right time. The platform offers advanced targeting options, including demographic, behavioral, and geographic targeting, enabling highly customized ad campaigns. IQM’s real-time analytics allow advertisers to track campaign performance and adjust bidding strategies on the fly, maximizing ROI. Additionally, the platform supports multi-channel campaigns, allowing businesses to engage audiences across display, mobile, and video ads. IQM is ideal for digital marketers looking to streamline ad management and enhance the efficiency of programmatic campaigns.