Best SEO Software for Small Businesses (Free & Paid)

SEO Software, or Search Engine Optimization Software, is designed to help businesses enhance their online visibility. For small businesses, appearing prominently on search engines like Google is essential to attract potential customers. This software offers a range of tools to optimize your website, starting with keyword research to identify the most relevant terms for your industry. It analyzes your website’s performance, highlighting areas that need improvement such as page load speed, mobile compatibility, and content quality. Additionally, SEO Software tracks your search engine rankings over time, allowing you to monitor progress and adjust strategies as needed. It also provides competitor analysis, so you can understand how your rivals are performing and find opportunities to outperform them. Many SEO tools include features like backlink analysis, helping you build a strong network of quality links that boost your site’s authority. The user-friendly interfaces make it easy for small business owners, even those without technical expertise, to implement effective SEO strategies. By improving your website’s searchability, SEO Software drives more traffic, increases brand awareness, and ultimately leads to higher sales. To help you enhance your online presence, here are some SEO Software options to choose from:

Last Updated: October 01, 2025

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434 Software

Popular Picks in SEO Software

Surfer

Surfer

$89 Per month

Alli AI for SEO

Alli AI for SEO

$249 Per month

Semrush

Semrush

$117.33 Per month

Moz Pro

Moz Pro

$99 Per month

List of Top SEO Software for Small Businesses

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Oncrawl is a sophisticated SEO software solution designed to help businesses improve their online visibility and optimize their websites for search engines. The platform offers a range of tools for website crawling, data analysis, and SEO auditing, allowing users to gain valuable insights into their site’s performance. Oncrawl’s automated crawling capabilities identify technical issues such as... Read more about Oncrawl

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

SEOwl is a powerful SEO software designed to help businesses improve their online visibility and search engine rankings. This platform provides a comprehensive suite of tools for keyword research, on-page optimization, and competitor analysis, enabling marketers to enhance their SEO strategies effectively. With SEOwl, users can conduct in-depth keyword analysis to identify high-potential search te... Read more about SEOwl

Free Trial

Available

Pricing Type

$20 Per user

Location

France

RankTrackr is an advanced SEO software solution designed to help businesses track their website rankings, analyze keyword performance, and optimize search engine visibility. With its intuitive dashboard, RankTrackr provides real-time data on keyword positions across multiple search engines, allowing businesses to monitor changes in search rankings and adjust their SEO strategies accordingly. The p... Read more about RankTrackr

Free Trial

Available

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Contact Vendor

Location

Slovenia

InLinks is an advanced SEO software platform designed to help businesses improve their website’s search engine rankings by focusing on content relevance and internal linking strategies. Unlike traditional SEO tools, InLinks uses a unique semantic approach to optimize web pages, ensuring that content is contextually aligned with search engine algorithms. The software automatically identifies the ... Read more about InLinks

Free Trial

NA

Pricing Type

$39 Per user

Location

United Kingdom

ContentDistribution.com is a comprehensive SEO software platform designed to help businesses improve their online visibility and drive organic traffic through search engines. The software provides a wide range of tools and features to optimize website content for better search engine rankings. With ContentDistribution.com, users can conduct keyword research, track performance, and analyze competit... Read more about ContentDistribution.com

Free Trial

Available

Pricing Type

$49 Per user

Location

United States

Averox SEO Master is an SEO (search engine optimization) software designed to help businesses improve their website’s visibility and ranking on search engines like Google. The platform offers tools for keyword research, on-page optimization, backlink analysis, and competitor tracking, helping businesses optimize their websites for better search engine performance. Averox SEO Master includes feat... Read more about Averox SEO Master

Free Trial

NA

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Location

United Kingdom

Ranxplorer is a comprehensive SEO software designed to help businesses and digital marketers optimize their websites for search engines, improve rankings, and drive organic traffic. The software provides a wide array of features, including keyword research, competitor analysis, backlink tracking, on-page SEO analysis, and detailed performance reporting. With Ranxplorer, users can uncover high-pote... Read more about Ranxplorer

Free Trial

Available

Pricing Type

$7.5 Per user

Location

France

NinjaSEO is a powerful SEO software designed to help businesses improve their online visibility and drive organic traffic to their websites. This platform provides a comprehensive suite of tools that enable users to analyze their website performance, track keyword rankings, and optimize content effectively. With NinjaSEO, users can easily conduct thorough keyword research to identify high-traffic ... Read more about NinjaSEO

Free Trial

Available

Pricing Type

$14.99 Per month

Location

United States

Content Planner Software

NinjaContent is a versatile SEO software solution designed to help businesses improve their online visibility and drive organic traffic through optimized content strategies. With NinjaContent, marketers and content creators can quickly identify high-impact keywords, track website rankings, and optimize on-page SEO elements to enhance search engine performance. The platform offers advanced keyword ... Read more about NinjaContent

Free Trial

Available

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Location

United States

Inlead is an all-in-one marketing software that provides businesses with the tools to plan, execute, and analyze multi-channel marketing campaigns. This platform offers features for email marketing, social media management, content scheduling, and analytics, enabling marketers to reach their audience effectively. Inlead’s campaign automation tools allow users to create targeted campaigns based o... Read more about Inlead

Free Trial

NA

Pricing Type

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Location

France

Presence Management is an all-in-one local SEO tools software designed to help businesses improve their online visibility and drive local traffic. The platform enables businesses to optimize their websites, business listings, and social media profiles to rank higher in local search results. Presence Management offers features such as business profile creation, citation management, and local keywor... Read more about Presence Management

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

AI Writing Tool that drives traffic

SEOwind is a robust software created to elevate your website's SEO game. Its standout feature lies in its in-depth website audits, uncovering issues like broken links, meta-tag problems, and duplicate content. The real gem is its AI-driven keyword research tool, which suggests high-potential keywords and helps you stay ahead in the search engine race. SEOwind also offers competitor analysis to tra... Read more about SEOwind

Free Trial

NA

Pricing Type

$59 Per month

Location

United States

SEO Tester Online is a comprehensive SEO software designed to help businesses and digital marketers improve their online visibility and search engine rankings. The platform offers a suite of tools including keyword research, SEO analysis, content optimization, and competitor benchmarking. With an intuitive interface, users can conduct website audits to identify technical issues affecting performan... Read more about SEO Tester Online

Free Trial

Available

Pricing Type

$18 Per month

Location

Italy

MarketingTracer is a comprehensive SEO software developed to help businesses improve their online visibility and drive organic traffic. This platform provides tools for keyword research, website audits, and performance tracking, making it ideal for optimizing search engine rankings. MarketingTracer offers real-time insights into SEO metrics, enabling users to monitor ranking trends, backlinks, and... Read more about MarketingTracer

Free Trial

Available

Pricing Type

$11.75 Per feautre

Location

Netherlands

Redirection.io is a specialized link management tool that helps businesses manage URL redirects, optimize SEO, and improve website navigation. This software enables users to create, track, and analyze redirects, ensuring that visitors are directed to the correct pages. With Redirection.io, website administrators can prevent broken links, optimize URL structure, and improve user experience. The pla... Read more about Redirection.io

Free Trial

Available

Pricing Type

$20 Per month

Location

France

RetailTune is a store locator software that helps businesses improve customer experience by providing an easy-to-use platform to find store locations. The software enables companies to integrate an interactive map or search function on their website or mobile app, allowing users to quickly locate the nearest physical stores. RetailTune’s customizable features include filters for store types, ope... Read more about RetailTune

Free Trial

NA

Pricing Type

$15000 Per user

Location

Italy

SEO Explorer is a robust SEO software designed to help businesses improve their online visibility, drive traffic to their websites, and enhance search engine rankings. This software provides a comprehensive suite of tools to analyze, optimize, and track SEO efforts across multiple platforms. SEO Explorer’s keyword research tool helps businesses identify high-traffic keywords, while its competito... Read more about SEO Explorer

Free Trial

NA

Pricing Type

Contact Vendor

Location

Israel

Broken Link Checker is an essential SEO software designed to help website owners and digital marketers ensure the health and performance of their online presence. This tool scans websites for broken or dead links, which can negatively impact user experience and search engine rankings. By identifying broken links, users can quickly fix or replace them, improving website functionality and SEO perfor... Read more about Broken Link Checker

Free Trial

Available

Pricing Type

$9.95 Per user

Location

United States

Verbolia is an advanced SEO software designed to help businesses optimize their online visibility and improve search engine rankings. The platform provides tools for keyword research, site audits, and content optimization, enabling users to enhance their websites for better performance in search results. Verbolia supports automated SEO recommendations, allowing users to identify and implement best... Read more about Verbolia

Free Trial

NA

Pricing Type

Contact Vendor

Location

Belgium

Trisolute News Dashboard is a powerful SEO software that helps businesses track and manage their online visibility across news websites and other media platforms. Designed to monitor how content performs in the digital landscape, it provides real-time data on keyword rankings, media coverage, and social media engagement. By integrating with news outlets and aggregators, Trisolute News Dashboard en... Read more about Trisolute News Dashboard

Free Trial

NA

Pricing Type

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Location

Germany

SO Connect Website Optimizer is a powerful SEO software designed to help businesses improve their online visibility and search engine rankings. Whether you’re running an e-commerce store, a corporate website, or a blog, SO Connect offers a suite of tools to optimize your website’s SEO performance. The software provides keyword analysis, content optimization suggestions, backlink monitoring, an... Read more about SO Connect Website Optimizer

Free Trial

Available

Pricing Type

Contact Vendor

Location

Netherlands

Rush Analytics is an SEO software designed to help digital marketers and businesses improve their search engine rankings. The platform provides keyword research, competitor analysis, backlink tracking, and rank monitoring tools, enabling users to develop effective SEO strategies. With its user-friendly dashboard, Rush Analytics makes it easy to analyze website performance and track key SEO metrics... Read more about Rush Analytics

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Arab Emirates

SEO Effect is a comprehensive SEO Software designed to empower businesses to enhance their online visibility, drive organic traffic, and improve search engine rankings. This robust platform offers a wide range of tools that cover all aspects of search engine optimization, including keyword research, on-page optimization, backlink analysis, and performance tracking. SEO Effect's intuitive interface... Read more about SEO Effect

Free Trial

NA

Pricing Type

Contact Vendor

Location

Netherlands

Pulno is an advanced SEO software designed to help businesses optimize their online presence and improve search engine rankings. This platform provides comprehensive tools for keyword research, site audits, and performance tracking, enabling users to enhance their digital marketing strategies. With its intuitive interface, users can easily analyze their website’s SEO performance, identify areas ... Read more about Pulno

Free Trial

Available

Pricing Type

$12 Per feautre

Location

Poland

Similar Content is an advanced SEO software designed to help businesses improve their website’s search engine rankings by optimizing content for relevance, quality, and user engagement. This platform analyzes website content and provides actionable recommendations to enhance its SEO performance. Similar Content uses sophisticated algorithms to assess keyword density, readability, and overall con... Read more about Similar Content

Free Trial

Available

Pricing Type

$9.99 Per month

Location

United States

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