Best PPC Software

PPC Software, or Pay-Per-Click Software, is an essential tool for businesses looking to optimize their digital advertising campaigns. It simplifies managing and monitoring PPC ads across platforms like Google Ads, Bing, and social media. With features like keyword research, bid management, performance tracking, and automated reporting, PPC software empowers marketers to maximize ROI while minimizing costs. Whether you're running small-scale campaigns or managing large budgets, this software provides data-driven insights to refine your strategies and achieve better results. Using PPC management software ensures that advertisers can target the right audience, track conversions, and allocate budgets effectively. It eliminates the guesswork by providing real-time analytics and actionable recommendations. For agencies and in-house marketing teams, pay per click management software streamlines workflows, enhances ad performance, and drives measurable growth. Harness the power of PPC software to take control of your advertising campaigns, delivering results that drive growth and improve your return on investment.

Last Updated: October 01, 2025

157 Software

List of Top PPC Software | Best Pay-per-click (PPC) Management Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Account Alerts

A/B Testing

Keyword Research Tools

Bid Management

Landing Pages/Web Forms

Conversion Tracking

URL Builder

Budget Management

API

Click Tracking

Keyword Tracking

ROI Tracking

Campaign Management

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for PPC Software that is:

AdLantern is an innovative pay-per-click (PPC) software designed to optimize online advertising campaigns for businesses of all sizes. This platform offers tools for keyword research, ad creation, and performance tracking, ensuring that users can maximize their return on investment (ROI). With features such as automated bidding, budget management, and A/B testing, AdLantern enables users to refine... Read more about AdLantern

Free Trial

Available

Pricing Type

$99 Per feautre

Location

United States

Market(r) is a powerful pay-per-click (PPC) software designed to optimize digital advertising campaigns across search engines and social media platforms. This platform enables businesses to create, manage, and track PPC campaigns with ease, helping them maximize their return on investment (ROI). Market(r) offers tools for keyword research, ad copy creation, and bid management, ensuring that ads re... Read more about Market(r)

Free Trial

Available

Pricing Type

$85 Per user

Location

United States

BRIKKER is an advanced campaign management software designed to empower businesses with effective marketing strategies across multiple channels. This platform offers a comprehensive suite of tools that facilitate campaign planning, execution, and analysis, enabling organizations to optimize their marketing efforts and drive engagement. With BRIKKER, users can create, manage, and track marketing ca... Read more about BRIKKER

Free Trial

NA

Pricing Type

$35 Per feautre

Location

United States

AdFixer is a pay-per-click (PPC) software solution designed to help businesses optimize their online advertising campaigns and drive better ROI. The platform offers powerful tools for managing, tracking, and analyzing PPC ads across various channels such as Google Ads, Bing, and social media platforms. With AdFixer, businesses can create and manage ad campaigns, adjust bids, and optimize keywords ... Read more about AdFixer

Free Trial

NA

Pricing Type

Contact Vendor

Location

Bulgaria

Xmars is a powerful marketing analytics software that helps businesses optimize their marketing efforts through data-driven insights. Designed for marketing professionals, Xmars provides tools to track, measure, and analyze marketing campaigns across multiple channels, including social media, email, SEO, and paid advertising. The platform offers real-time analytics and reporting, allowing business... Read more about Xmars

Free Trial

NA

Pricing Type

$99 Per month

Location

United States

Bidmatik is an innovative pay-per-click (PPC) software designed to optimize digital advertising campaigns for businesses of all sizes. This platform offers a comprehensive suite of tools for managing bids, tracking performance, and analyzing advertising metrics effectively. With its user-friendly interface, Bidmatik allows marketers to create and manage PPC campaigns across various platforms, incl... Read more about Bidmatik

Free Trial

Available

Pricing Type

Contact Vendor

Location

Canada

Cloyen is a powerful pay-per-click (PPC) advertising software designed to help businesses manage, optimize, and scale their digital ad campaigns across various platforms, including Google Ads, Bing, and social media networks. Whether you're a small business or a large enterprise, Cloyen enables you to maximize the return on your advertising investment by automating bid management, budget allocatio... Read more about Cloyen

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

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Frequently Asked Questions

PPC software is a digital tool that helps businesses manage, automate, and optimize their pay-per-click advertising campaigns across platforms like Google Ads, Bing Ads, and social media.

Digital marketers, advertising agencies, eCommerce brands, PPC specialists, and in-house marketing teams.

PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay a fee each time their ad is clicked.

It aims to simplify campaign creation, bid management, keyword tracking, and performance analysis for better ad results.

Yes, both small businesses and large enterprises can benefit from PPC automation and insights.

Yes, keyword discovery, grouping, and negative keyword suggestions are common features.

It improves ad performance, saves time through automation, and offers insights to maximize return on investment.

Yes, by optimizing bids, targeting, and ad relevance, it helps cut unnecessary expenses.

Yes, effective PPC campaigns drive targeted traffic to landing pages or product pages.

It boosts lead generation, improves ROI, increases online visibility, and allows data-driven decision-making.

Look for campaign management, automated bidding, keyword tools, ad creation, A/B testing, reporting, and integrations.

Look for automation, platform support, reporting tools, ease of use, integrations, pricing, and customer support.