Best PPC Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right ppc software can significantly improve your workflow and help you compete more effectively. Here, we feature the top ppc software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.

Last Updated: October 01, 2025

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157 Software

Popular Picks in PPC Software

Viral Launch

Viral Launch

Contact Vendor

Semrush

Semrush

$117.33 Per month

Optmyzr

Optmyzr

$209 Per month

Perpetua

Perpetua

$695 Per month

List of Top Best PPC Software for Small Businesses

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Agency360 is a robust reporting software designed to help agencies generate detailed, insightful reports that drive data-driven decision-making. With a focus on simplifying the report creation process, Agency360 offers customizable templates, easy data imports, and real-time analytics. It allows users to track performance metrics, monitor campaign effectiveness, and provide clients with clear, vis... Read more about Agency360

Free Trial

Available

Pricing Type

$59 Per month

Location

Denmark

AI Advertising Tool For Amazon is a cutting-edge display advertising software designed to optimize ad campaigns on Amazon’s platform. Using artificial intelligence and machine learning algorithms, the software helps businesses create highly targeted ads that reach the right audience, maximize conversions, and minimize ad spend. The platform analyzes customer behavior, shopping patterns, and purc... Read more about AI Advertising Tool For Amazon

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

EDEE is an advanced campaign management software that enables businesses to plan, execute, and analyze marketing campaigns across various channels. Designed for both B2B and B2C companies, EDEE helps marketers create targeted, personalized campaigns that drive customer engagement and maximize ROI. The software offers a comprehensive suite of tools, including email marketing automation, social medi... Read more about EDEE

Free Trial

Available

Pricing Type

$79 Per month

Location

United Kingdom

Negative Keyword Tool is an essential pay-per-click (PPC) software designed to help businesses refine their ad targeting by identifying and managing negative keywords. This tool enables marketers to prevent their ads from appearing in irrelevant searches, thereby improving the quality of their traffic and reducing wasted ad spend. By analyzing search queries, the Negative Keyword Tool automaticall... Read more about Negative Keyword Tool

Free Trial

Available

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Location

Bangladesh

Adbrew is an advanced pay-per-click (PPC) software designed to streamline and optimize digital advertising campaigns. It allows businesses to manage and automate their PPC efforts across multiple platforms, including Google Ads, Bing Ads, and social media. With Adbrew, marketers can easily track their ad performance, optimize bids, and target specific audience segments to achieve the highest retur... Read more about Adbrew

Free Trial

Available

Pricing Type

$249 Per month

Location

India

Master Metrics is a powerful data analysis software designed to help businesses analyze, interpret, and visualize their data to make better, data-driven decisions. The platform offers a wide range of tools for performing statistical analysis, creating interactive dashboards, and generating reports on key business metrics. Master Metrics can handle data from multiple sources, including databases, s... Read more about Master Metrics

Free Trial

Available

Pricing Type

$69 Per feautre

Location

Argentina

Pulse Is Your Secret To Unlocking Business Growth And Success

Pulse Technology provides a platform for business owners and franchise systems to run their business smoothly .Track all of your communication history for your customers and prospects. Your email and text message communication, notes, tasks and appointments, etc. will be all stored in one place for quick reference. Have a pulse on every part of your business with real-time reporting that will help... Read more about Pulse Technology

Free Trial

Available

Pricing Type

$49 Per month

Location

United States

EasyLeads is a marketing automation platform specializing in campaign management and lead generation. It provides tools for designing and executing multi-channel marketing campaigns, including email marketing, SMS, and social media outreach. The software offers features like landing page creation, lead scoring, and real-time analytics to track engagement and conversion metrics. EasyLeads enables b... Read more about EasyLeads

Free Trial

Available

Pricing Type

$5.87 Per month

Location

Netherlands

SaleOnline.ai is a powerful pay-per-click (PPC) software solution designed to optimize and automate online advertising campaigns. Utilizing machine learning and artificial intelligence, SaleOnline.ai helps businesses maximize the performance of their PPC ads by analyzing historical data and predicting the best keywords, bidding strategies, and targeting options. The software automates keyword rese... Read more about SaleOnline.ai

Free Trial

Available

Pricing Type

$47 Per feautre

Location

United States

HeadBidder is a cutting-edge ad server software designed to optimize and manage digital advertising campaigns for businesses and advertising agencies. By providing a comprehensive platform for ad delivery, tracking, and reporting, HeadBidder ensures that advertisers can effectively reach their target audiences and maximize their return on investment (ROI). The software features an intuitive interf... Read more about HeadBidder

Free Trial

Available

Pricing Type

$6 Per month

Location

Cyprus

Advigator is an innovative PPC (Pay-Per-Click) software designed to help businesses optimize their paid advertising campaigns and achieve higher returns on investment. The platform provides advanced tools for keyword research, campaign creation, ad targeting, and bid management, making it easier for businesses to reach their ideal audience. Advigator uses AI-powered analytics to analyze campaign p... Read more about Advigator

Free Trial

Available

Pricing Type

$0.05 Per month

Location

Italy

Digtective is an innovative marketing automation software that empowers businesses to streamline their marketing efforts and increase efficiency across multiple channels. With Digtective, businesses can automate tasks such as email campaigns, social media posts, lead nurturing, and customer segmentation, allowing marketing teams to focus on strategy and creativity. The platform includes advanced a... Read more about Digtective

Free Trial

NA

Pricing Type

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Location

Norway

Tailpage is a versatile content marketing software designed to help businesses and marketers plan, manage, and optimize their content strategies. It enables users to create and publish high-quality content across multiple channels, such as websites, blogs, social media, and email newsletters, all from a single platform. With Tailpage’s intuitive content calendar, marketing teams can plan campaig... Read more about Tailpage

Free Trial

NA

Pricing Type

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Location

Belgium

PPCDATAFEED is a specialized pay-per-click (PPC) software designed to optimize digital advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media networks. This software allows marketers to manage and automate the creation, targeting, and tracking of PPC campaigns in a single, centralized platform. PPCDATAFEED provides powerful tools for analyzing keyword perform... Read more about PPCDATAFEED

Free Trial

Available

Pricing Type

$39 Per month

Location

Lithuania

PPC Assist is a powerful PPC (pay-per-click) management software designed to help businesses optimize their paid search campaigns across multiple platforms like Google Ads, Bing Ads, and social media networks. This software simplifies campaign management by automating tasks such as bid adjustments, keyword tracking, and performance analysis, saving marketers time and reducing the risk of human err... Read more about PPC Assist

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

adMind is a dynamic payperclick (PPC) advertising software built to streamline the management and optimization of digital ad campaigns. With its intuitive user interface, adMind allows businesses to create, track, and refine their PPC campaigns across multiple platforms, including Google Ads, Bing, and social media channels. The software provides a comprehensive suite of tools for keyword research... Read more about adMind

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Proadly is a powerful pay-per-click (PPC) software designed to help businesses optimize their online advertising campaigns and enhance their digital marketing efforts. This comprehensive platform offers a suite of tools that facilitate campaign management, keyword research, ad creation, and performance analysis, ensuring that organizations can maximize their advertising ROI. Proadly’s user-frien... Read more about Proadly

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

DM Cockpit is an SEO software designed to help businesses improve their online visibility and search engine rankings through comprehensive website optimization tools. The platform provides a range of features for keyword research, on-page SEO analysis, backlink tracking, and competitor analysis, allowing businesses to develop and execute effective SEO strategies. DM Cockpit’s keyword research to... Read more about DM Cockpit

Free Trial

Available

Pricing Type

$17.5 Per month

Location

India

Leadtosale is a powerful Call Tracking Software designed to help businesses monitor, analyze, and optimize their telephone interactions to drive sales and enhance customer service. This comprehensive platform offers a wide range of features, including call tracking, call recording, keyword tracking, conversion tracking, and detailed reporting, ensuring that all aspects of call management are handl... Read more about Leadtosale

Free Trial

Available

Pricing Type

$49 Per feautre

Location

New Zealand

Blackbox Platform is a mobile marketing software that helps businesses reach and engage their audience through targeted, data-driven campaigns. The platform provides a range of tools for creating and managing mobile ads, optimizing campaigns, and analyzing performance metrics. Blackbox Platform enables businesses to deliver personalized content, track user interactions, and improve customer engage... Read more about Blackbox Platform

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

The Google Ads Suite by Omni Commerce is a powerful marketing analytics software designed to help businesses optimize their Google Ads campaigns and improve their return on investment (ROI). The software provides a suite of tools that allow users to track, analyze, and enhance their paid advertising campaigns across Google’s platform. Omni Commerce integrates directly with Google Ads, enabling u... Read more about Google Ads Suite by Omni Commerce

Free Trial

NA

Pricing Type

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Location

United Kingdom

DataMyth is an innovative reporting software designed to help organizations create, manage, and analyze reports efficiently. The platform provides comprehensive tools for data visualization, enabling users to generate insightful reports that facilitate data-driven decision-making. DataMyth allows users to connect to various data sources, ensuring that they can aggregate and visualize data from mul... Read more about DataMyth

Free Trial

Available

Pricing Type

$19 Per month

Location

United States

AdShield.ai is an innovative PPC (Pay-Per-Click) Software designed to optimize and automate online advertising campaigns for businesses of all sizes. The platform offers a comprehensive suite of tools for campaign management, bid optimization, keyword research, and performance analytics, ensuring that advertisers can maximize their return on investment (ROI) and achieve their marketing goals effec... Read more about AdShield.ai

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

ClickTrain Marketing Platform is an advanced pay-per-click (PPC) software designed to optimize and manage your digital advertising campaigns effectively. The platform offers comprehensive tools for campaign creation, keyword research, bid management, and performance tracking, ensuring that your PPC efforts deliver maximum ROI. With features such as automated bidding strategies, A/B testing, and re... Read more about ClickTrain Marketing Platform

Free Trial

NA

Pricing Type

Contact Vendor

Location

South Africa

IfThenAds is a sophisticated PPC (pay-per-click) software designed to enhance advertising performance through data-driven strategies. This platform provides a comprehensive suite of tools for managing and optimizing PPC campaigns across various digital channels. With IfThenAds, advertisers can create targeted ad campaigns based on audience behavior and preferences, ensuring maximum reach and engag... Read more about IfThenAds

Free Trial

Available

Pricing Type

$49 Per feautre

Location

United States

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