Best Market Research Software for Small Businesses (Free & Paid)

MetrixLab is an advanced reporting software designed to help organizations analyze data and generate actionable insights effectively. The platform provides comprehensive tools for data visualization, reporting, and analytics, ensuring that users can make informed decisions based on real-time information. MetrixLab allows users to connect to various data sources, create customizable dashboards, and... Read more about MetrixLab

Premise is a powerful location intelligence software designed to help businesses make data-driven decisions by leveraging geographic data and advanced analytics. The platform collects, analyzes, and visualizes location-based data, providing businesses with valuable insights into customer behavior, market trends, and operational performance. Premise offers tools for geospatial analysis, allowing us... Read more about Premise

Resonate is an advanced artificial intelligence software designed to help businesses leverage data-driven insights for strategic decision-making. This platform utilizes cutting-edge machine learning algorithms to analyze vast datasets, uncovering patterns and trends that inform business strategies. With its user-friendly interface, Resonate enables users to visualize data insights and create inter... Read more about Resonate

Synthesio is a robust social media monitoring software that empowers businesses to track and analyze their online presence across various platforms. With its advanced analytics tools, Synthesio provides real-time insights into brand sentiment, audience engagement, and industry trends. Users can monitor conversations, track mentions, and analyze competitors, allowing for informed decision-making an... Read more about Synthesio

Respondent is a dynamic platform developed to connect researchers with targeted survey participants. Its standout feature is the ability to access a diverse pool of respondents for qualitative and quantitative research studies. Users can define specific demographics and criteria to ensure they reach their desired audience effectively. With a user-friendly interface, researchers can design and laun... Read more about Respondent

InfoScout Insights is a cuttingedge market research software designed to provide businesses with valuable consumer insights and data to drive strategic decisionmaking. This platform enables businesses to collect, analyze, and visualize consumer behavior through surveys, panels, and other data collection methods. InfoScout Insights provides access to a vast database of consumer preferences, allowin... Read more about InfoScout Insights

Webtrekk is an innovative automated testing software designed to help businesses ensure the quality and reliability of their websites, applications, and digital products through comprehensive and efficient testing processes. It offers a robust platform for automating various types of tests, including functional testing, performance testing, and security testing, ensuring that digital assets perfor... Read more about Webtrekk

ATLAS.ti is an advanced qualitative data analysis software tailored for researchers handling complex data. It excels in organizing, analyzing, and interpreting textual, graphical, audio, and video data, making it a favorite in academic and market research. Its intuitive interface simplifies coding and annotating data, aiding in the development of detailed insights. Users can easily create connecti... Read more about ATLAS.ti

Pollfish is an innovative survey platform that revolutionizes the way organizations conduct market research. Its standout feature is its vast, global network, accessing over 250 million real-time respondents, which ensures a diverse and representative sample. The platform is designed for speed and efficiency, allowing users to create and distribute surveys quickly across various channels, includin... Read more about Pollfish

Voxco Online is a versatile survey platform known for its flexibility and powerful data collection capabilities. It is designed to cater to a wide range of survey needs, from market research to customer feedback. The software's standout feature is its multi-channel approach, enabling surveys via online, mobile, and even offline modes, broadening the reach of data collection. Voxco Online offers a ... Read more about Voxco Online

MediaRadar is an advanced market research software designed to provide businesses with insights into advertising trends and competitor strategies. This platform offers comprehensive tools for tracking advertising spend, monitoring campaign performance, and analyzing market data, enabling organizations to make informed decisions. MediaRadar’s user-friendly interface allows users to access real-ti... Read more about MediaRadar

Wakoopa is a powerful market research software that enables businesses to gain deep insights into consumer behavior and market trends. By utilizing advanced data collection techniques, Wakoopa allows organizations to gather feedback from a variety of sources, including surveys, focus groups, and social media platforms. The software's user-friendly interface makes it easy for researchers to design ... Read more about Wakoopa

Tracxn is a sophisticated market research software designed to help businesses discover valuable market insights and identify emerging trends. The platform offers a vast array of data across various industries, enabling users to track competitors, assess market dynamics, and make informed decisions about their strategies. Tracxn’s data collection process leverages AI-powered algorithms that gath... Read more about Tracxn

The Survey System is a robust survey software designed to simplify the creation, distribution, and analysis of surveys. With its user-friendly interface, users can build customized surveys with a variety of question types, including multiple-choice and open-ended formats. The software features powerful analytics tools that provide real-time insights and visualizations, helping organizations make d... Read more about The Survey System

Suzy is a survey software platform that enables businesses to gather real-time insights from their target audience through customizable surveys. The software offers tools for creating, distributing, and analyzing surveys, making it easy to capture customer feedback and market data. Suzy’s intuitive interface allows users to design surveys with diverse question types, and its analytics provide in... Read more about Suzy

SurveySparrow is an online survey tool that facilitates engaging and conversational surveys. It offers a dual interface, allowing users to create both chat-like and form-like surveys, enhancing respondent experience. The platform is known for its ease of use, with drag-and-drop functionalities making survey creation simple. It features a variety of question types and customizable templates, cateri... Read more about SurveySparrow

Toluna Start is an advanced survey software platform that empowers businesses to conduct market research with ease and efficiency. Designed for both novice and experienced researchers, this intuitive tool enables users to create customized surveys quickly, leveraging a library of pre-built templates and questions. With its real-time data collection and analysis features, Toluna Start allows organi... Read more about Toluna Start

InsightHub is a comprehensive market research software designed to help businesses collect, analyze, and act on consumer insights. The platform provides a wide range of tools for designing surveys, conducting focus groups, and gathering qualitative and quantitative data from target audiences. InsightHub’s intuitive interface allows researchers to create customizable surveys, distribute them thro... Read more about InsightHub

MMIT is a comprehensive pharmacy software solution designed to streamline and optimize pharmacy management processes, from prescription handling to inventory control and customer management. It offers a range of features that help pharmacies improve operational efficiency and enhance patient care. MMIT provides tools for medication dispensing, patient records management, and drug interaction check... Read more about MMIT

SurveyLegend is an online survey tool that simplifies creating, distributing, and analyzing surveys. It offers a drag-and-drop interface for easy survey design, allowing users to include various types of questions and multimedia elements. The platform supports mobile-responsive surveys, ensuring they look great on any device. Real-time analytics are a key feature, providing instant insights into s... Read more about SurveyLegend

Displayr is an innovative software designed to simplify data analysis and visualization. It's user-friendly, catering to both beginners and experts. With Displayr, you can easily import data from various sources, making data integration seamless. Its powerful analysis tools allow for complex statistical analysis, yet it remains accessible due to its intuitive interface. Displayr stands out with it... Read more about Displayr

Lighthouse Studio is a specialized software tool primarily used for creating sophisticated online surveys and conjoint analysis studies. It's highly regarded for its ability to handle complex survey designs that many other platforms can't, making it a favorite among market researchers and data analysts. The software excels in its advanced conjoint analysis features, which are crucial for understan... Read more about Lighthouse Studio

Appinio is a cuttingedge market research software that empowers businesses to gain valuable insights into consumer behavior and market trends. This platform enables users to conduct surveys and gather realtime feedback from targeted audiences, helping organizations make informed decisions. With its intuitive interface, Appinio allows users to create customizable surveys with various question forma... Read more about Appinio

User Interviews is a specialized user testing software designed to help organizations gather valuable feedback from users during the product development process. With its userfriendly interface, User Interviews enables teams to create and manage participant recruitment, schedule interviews, and collect insights efficiently. The platform offers tools for survey creation, video recording, and report... Read more about User Interviews

Lyssna is a powerful user testing software designed to help businesses gather valuable feedback on their products, websites, and applications. This comprehensive platform offers a suite of tools that facilitate remote usability testing, allowing organizations to observe how real users interact with their digital assets. Lyssna’s intuitive interface enables users to create customized tests, recru... Read more about Lyssna