Best Heatmap Software for Small Businesses (Free & Paid)

Instapage is a powerful landing page platform developed for teams and individuals aiming to boost their marketing campaigns' effectiveness. Its standout feature is the intuitive drag-and-drop builder, allowing users to create custom, conversion-focused landing pages without needing coding skills. Instapage offers a vast library of customizable templates, catering to various campaign goals. The pla... Read more about Instapage

Hotjar is an intuitive tool designed to understand online user behavior and website performance. It offers heatmaps, which visually represent where users click, move, and scroll on your site, providing insights into their interactions. Hotjar also features session recordings, showing real user journeys and experiences. This helps identify usability issues and areas for improvement. Surveys and fee... Read more about Hotjar

Crazy Egg is an advanced heatmap software designed to help businesses optimize their websites and improve user experience through data-driven insights. By providing visual representations of user interactions, Crazy Egg allows website owners to understand how visitors engage with their content. The platform generates heatmaps that reveal where users click, scroll, and hover, enabling businesses to... Read more about Crazy Egg

Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies identify pain points and optimize user experience. Its easy-to-use platform includes features for session recording, whic... Read more about Smartlook

Skippership’s Heatmap Software transforms raw behavior into crystal-clear visual insights. By tracking clicks, scrolls, and attention areas, you instantly see what elements grab users’ focus, and what gets ignored. Heatmaps reveal hidden friction, like buttons that go unnoticed or forms that distract, helping you optimize page design for maximum impact. Combined with session recordings, you c... Read more about Skippership

Microsoft Clarity is a heatmap software designed to help businesses understand how users interact with their websites, providing insights into user behavior, click patterns, and engagement levels. With heatmaps, session recordings, and scroll-tracking features, Microsoft Clarity enables webmasters to visualize and analyze user activity. The platform’s analytics provide valuable information on us... Read more about Microsoft Clarity

IBM Cognos Analytics is a comprehensive business intelligence platform that offers a range of data analytics capabilities. It facilitates data integration from multiple sources, ensuring a broad and unified data analysis experience. The tool features advanced data visualization options, allowing users to create interactive dashboards and reports for clear data interpretation. It supports automated... Read more about IBM Cognos Analytics

Looker is a powerful business intelligence (BI) tool and big data analytics platform that transforms the way companies analyze and utilize their data. Its standout feature is the interactive, web-based interface that allows users to create and share customizable data visualizations and dashboards. Looker integrates seamlessly with multiple databases and SQL dialects, enabling real-time data access... Read more about Looker

Foursquare Studio is a cutting-edge Geographic Information Systems (GIS) software designed to provide businesses with powerful geospatial analytics and location-based insights. With this platform, companies can map, analyze, and visualize geographic data to make more informed decisions about their operations, marketing strategies, and customer engagement. Foursquare Studio provides advanced featur... Read more about Foursquare Studio

Jira Service Management is a versatile tool designed for IT service management and customer support. It streamlines incident, problem, and change management, enabling teams to respond to and resolve issues efficiently. This platform integrates easily with other Jira products, fostering collaboration among development and operational teams. Key features include a customizable service desk, facilita... Read more about Jira Service Management

RouteIQ is an advanced route planning software designed to help businesses optimize their logistics and transportation operations. With its powerful algorithms, RouteIQ helps companies plan the most efficient routes for deliveries, service calls, or transportation, reducing fuel consumption and time on the road. The software takes into account real-time traffic data, weather conditions, and road c... Read more about RouteIQ

Zoho PageSense is an advanced heatmap software designed to help organizations analyze user behavior and optimize their websites effectively. This platform offers a userfriendly interface that enables users to visualize how visitors interact with their web pages. Zoho PageSense supports features for heatmap generation, allowing organizations to identify areas of high engagement and areas that need ... Read more about Zoho PageSense

Mapbox is a dynamic, developer-friendly platform for creating custom online maps that stand out for their aesthetic appeal and functionality. It offers extensive customization, allowing users to design maps that align perfectly with their brand or project theme. A key feature is its high-quality, detailed base maps, which provide a solid foundation for further customization. Mapbox excels in provi... Read more about Mapbox

Freshmarketer is an innovative and user-friendly marketing automation tool designed to enhance digital marketing efforts. It offers a comprehensive suite of features, including email marketing, conversion rate optimization, and web analytics, all integrated into a single platform. The software's standout capability is its automation engine, which simplifies complex marketing workflows and enables ... Read more about Freshmarketer

UKG Employee Voice is a powerful survey software that helps organizations gather valuable feedback from their workforce to improve engagement, productivity, and employee satisfaction. The platform enables HR teams to create and distribute customizable surveys, from pulse surveys to in-depth engagement assessments. UKG Employee Voice provides real-time analytics and actionable insights, helping bus... Read more about UKG Employee Voice

Matomo is a comprehensive web analytics platform that prioritizes user privacy and data ownership. Unlike other analytics tools, Matomo offers full control over data, ensuring compliance with privacy regulations like GDPR and CCPA. Its customizable dashboard allows users to track key metrics such as website traffic, conversions, and user behavior in real-time. With features like heatmaps and sessi... Read more about Matomo

MicroStrategy Analytics is a powerful business intelligence software that enables organizations to analyze and visualize data, providing insights that drive better decision-making. The platform offers tools for data mining, predictive analytics, and interactive dashboards, making it easy for users to interpret complex data trends. MicroStrategy Analytics integrates with a wide range of data source... Read more about MicroStrategy Analytics

MicroStrategy is a software company specializing in business intelligence solutions. Their primary offering, MicroStrategy 2023, is designed to assist organizations in analyzing and visualizing data effectively. It encompasses various tools, including data integration, reporting, and dashboard creation. Users can easily generate interactive reports and dashboards for data-driven decision-making. M... Read more about MicroStrategy

ClickTale is an advanced web analytics software designed to help organizations understand user behavior on their websites. The platform provides a suite of tools for tracking user interactions, analyzing traffic patterns, and generating insights into website performance. With its intuitive interface, ClickTale enables marketers and website owners to visualize user journeys, identify areas for opti... Read more about ClickTale

Contentsquare is an innovative customer experience software that helps businesses understand how users interact with their websites and applications. By leveraging advanced analytics and AI-driven insights, Contentsquare provides a comprehensive view of user behavior, allowing companies to identify areas for improvement in their digital experiences. The software offers powerful features such as he... Read more about Contentsquare

User Insight is an advanced heatmap software designed to provide organizations with valuable insights into user behavior on their websites and applications. This platform allows businesses to visualize how users interact with their digital properties through intuitive heatmaps that display clicks, scrolls, and engagement levels. User Insight features powerful analytics tools that enable organizati... Read more about User Insight

Mouseflow is an insightful web analytics tool designed to enhance user experience and website optimization through real-time tracking. Its standout feature is the ability to record user sessions, providing visual playback of visitor interactions on a website. This includes mouse movements, clicks, scrolls, and keystrokes, giving a comprehensive view of user behavior. Mouseflow also offers heatmaps... Read more about Mouseflow

Fullstory is a leading Customer Experience Software designed to help businesses understand and enhance user interactions on their digital platforms. It offers a comprehensive suite of tools for session replay, heatmaps, and user journey analysis, enabling organizations to identify pain points and optimize user experiences effectively. Key features include real-time analytics, error detection, and ... Read more about Fullstory

LogRocket is a powerful web application monitoring and debugging tool that stands as a key asset for developers want to enhance user experience. With its session recording and error tracking capabilities, LogRocket allows teams to visualize and understand user interactions, making it easier to identify and resolve issues. This real-time insight into user sessions helps in improving software perfor... Read more about LogRocket

XProtect is a leading physical security software designed to provide businesses with advanced video surveillance and access control capabilities. The platform supports high-definition video monitoring, allowing security teams to monitor multiple locations in real-time. XProtect integrates with various cameras and security systems, offering flexibility and scalability for businesses of all sizes. T... Read more about XProtect

HeatMapCo is a powerful web analytics software that provides detailed insights into user behavior on websites through heatmaps and session recordings. The platform helps businesses visualize how visitors interact with their websites, identifying the most and least engaged areas. HeatMapCo tracks clicks, scrolls, and mouse movements, allowing users to optimize website layouts and improve user exper... Read more about HeatMapCo

myheatmap is an innovative heatmap software designed to provide businesses with valuable insights into user behavior on their websites. By visualizing where visitors click, scroll, and engage, myheatmap helps organizations understand how users interact with their content. The intuitive interface allows users to create heatmaps effortlessly, enabling quick identification of high-traffic areas and p... Read more about myheatmap

Get a better understanding of market geography to spot patterns and identify trends by using pie charts and column charts in Heat maps in Dynamics 365 for complex data analysis. Graphic distribution of leads and other entities across different geographical areas helps to foresee the vital areas to focus on. Read more about Maplytics