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Free social media marketing software solutions are online platforms that let businesses and marketers manage and maintain their online presence across diverse social media platforms like Twitter, Instagram, and Facebook. Brands can effortlessly plan, schedule, post, edit, and share content over social media using these free tools. Furthermore, these tools offer various performance metrics to get crucial insights into how marketing campaigns are performing over diverse social media platforms. There are many reliable free social media marketing tools available on the market. They offer essential features, such as content management, performance metrics, conversion tracking, campaign analytics, automated publishing, tagging, commenting, social media monitoring, and more. Looking for free social media marketing and management tools to track and monitor your social media marketing efforts? Please continue reading, and you will find a list of the best free social media marketing tools that may grab your attention:
Note: Most of the products listed in this Free social media marketing software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all social media marketing software to find the best fit for you.
Last Updated: October 01, 2025
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Castmagic is a transcription software designed to simplify the process of converting audio and video content into text. Ideal for content creators, journalists, researchers, and professionals in various fields, Castmagic offers high-quality, automated transcription capabilities that save time and effort. Using advanced speech recognition algorithms, the software quickly transcribes interviews, pod... Read more about Castmagic
HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub
Canva is a user-friendly and one of the most popular graphic design platforms that is changing how people create visual content. Catering to both professionals and beginners, it offers an extensive library of templates for various projects. Canva's intuitive drag-and-drop interface simplifies the design operations and allows users to customize layouts, fonts, and colors effortlessly. With a pletho... Read more about Canva
Post Planner is a social media marketing software that helps businesses streamline and optimize their social media presence. The platform allows users to schedule, plan, and manage posts across various social media channels, including Facebook, Twitter, LinkedIn, and Instagram. With Post Planner, users can create content calendars, track engagement metrics, and monitor the performance of their pos... Read more about Post Planner
Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign
X Pro is a dynamic social media marketing software designed to help businesses create, manage, and optimize their social media campaigns across multiple platforms. It offers a comprehensive suite of tools for content creation, scheduling, publishing, and performance tracking, ensuring that marketing efforts are efficient and effective. X Pro’s intuitive interface allows marketers to design visua... Read more about X Pro
Shopify Collabs is a powerful influencer marketing software designed to help brands connect with influencers and optimize their marketing campaigns. The platform offers comprehensive tools for influencer discovery, campaign management, and performance tracking, enabling businesses to streamline their influencer collaborations effectively. With Shopify Collabs, users can easily identify suitable in... Read more about Shopify Collabs
Twitter/X is a leading social networking software designed to facilitate real-time communication and engagement among users worldwide. This platform allows individuals and organizations to share updates, interact with followers, and engage in conversations through short messages known as tweets. With Twitter/X, users can easily create profiles, post updates, and follow other users to stay informed... Read more about Twitter/X
Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp
Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interaction... Read more about Salesforce Marketing Cloud
Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The platform excels in audience segmentation, allowing targeted messaging based on customer behavior and preferences. Autom... Read more about Mailchimp All-in-One Marketing Platform
Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact
Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a user-friendly interface, it facilitates efficient social media planning and collaboration among team members. Hootsuite's d... Read more about Hootsuite
Buffer is a user-friendly software designed to simplify social media management for businesses. With an intuitive interface, it allows users to schedule and publish posts seamlessly across various social media platforms. Buffer's scheduling feature enables efficient planning, ensuring content reaches the audience at optimal times. The platform's analytics features provide insights into post-perfor... Read more about Buffer
Acquisio is a powerful reporting software designed to help digital marketers track, analyze, and optimize their marketing campaigns. This platform offers comprehensive tools for managing and reporting on various advertising channels, including search, display, and social media. With its user-friendly interface, marketers can easily access real-time data, generate detailed reports, and analyze camp... Read more about Acquisio
Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social media management, and advanced analytics, allowing users to create targeted campaigns that engage potential customers. ... Read more about Lead Gen & CRM (formerly SharpSpring)
Dottypost is a social media marketing software that helps businesses and marketers manage, schedule, and analyze their social media campaigns across multiple platforms. With its intuitive dashboard, Dottypost allows users to plan, create, and post content to social media channels like Facebook, Instagram, Twitter, and LinkedIn all from a single platform. The software supports content scheduling, s... Read more about Dottypost
Zoho Marketing Plus is an all-in-one campaign management software designed to help businesses execute, manage, and track the performance of marketing campaigns across multiple channels. From email marketing to social media and paid advertising, Zoho Marketing Plus provides a unified platform to coordinate every aspect of your marketing strategy. The software offers powerful automation features, al... Read more about Zoho Marketing Plus
Zoho Campaigns is a user-friendly email marketing platform designed to help businesses create, send, and track email campaigns effectively. It offers a variety of features such as automated email sequences, customizable templates, and detailed analytics to gauge campaign performance. The tool integrates seamlessly with Zoho CRM, enhancing the ability to target audiences accurately. Its social medi... Read more about Zoho Campaigns
Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. With an intuitive interface, it can streamline content planning and collaboration to facilitate efficient social media mana... Read more about Zoho Social
Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush
Snapchat is a dynamic social media platform that offers unique opportunities for businesses to engage with a younger, highly interactive audience. Through its ephemeral content format, including Stories and Discover, brands can create authentic and timely marketing campaigns that resonate with users. Snapchat provides a range of advertising options such as Snap Ads, Sponsored Lenses, and Geofilter... Read more about Snapchat
Sprinklr Social is a sophisticated platform developed for large enterprises aiming to master customer experience management across digital channels. Its strength lies in offering an integrated suite for social media management, advertising, marketing, and customer care, all within a single ecosystem. Sprinklr sets itself apart with advanced AI capabilities, enabling personalized customer interacti... Read more about Sprinklr Social
Sprinklr is an all-encompassing social media analytics tool designed to empower brands to optimize their online engagement and marketing strategies. This powerful platform offers comprehensive insights into social media performance, enabling businesses to track key performance indicators (KPIs) across multiple channels. Sprinklr’s user-friendly interface allows for real-time monitoring of audien... Read more about Sprinklr
Gleam Apps is a versatile contest software designed to help businesses run online competitions and promotions that engage audiences and grow brand awareness. The platform provides tools for creating customized contests, collecting participant data, and tracking entries across multiple channels, including social media, email, and websites. Gleam Apps allows businesses to set up various types of con... Read more about Gleam Apps
Crowdstack Pro is a dynamic community software designed to foster engagement and collaboration among members in various sectors, including organizations, schools, and interest groups. This robust platform enables users to create personalized community spaces where members can interact, share ideas, and collaborate on projects. With Crowdstack Pro, administrators can easily manage membership, organ... Read more about Crowdstack Pro
Datacrush is a dynamic Customer Relationship Management (CRM) software designed to help businesses manage and enhance their interactions with customers, streamline sales processes, and drive growth. Offering a comprehensive suite of tools, Datacrush enables organizations to build stronger customer relationships, improve sales performance, and increase overall efficiency. The software features an i... Read more about Datacrush
AskCory is a cutting-edge marketing automation software that helps businesses create personalized and efficient marketing campaigns across multiple channels. The platform leverages AI to understand customer behavior and preferences, allowing businesses to automate their marketing strategies and deliver the right message to the right audience at the right time. AskCory enables users to segment thei... Read more about AskCory
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