Best Free Social Media Marketing Software

Free social media marketing software solutions are online platforms that let businesses and marketers manage and maintain their online presence across diverse social media platforms like Twitter, Instagram, and Facebook. Brands can effortlessly plan, schedule, post, edit, and share content over social media using these free tools. Furthermore, these tools offer various performance metrics to get crucial insights into how marketing campaigns are performing over diverse social media platforms. There are many reliable free social media marketing tools available on the market. They offer essential features, such as content management, performance metrics, conversion tracking, campaign analytics, automated publishing, tagging, commenting, social media monitoring, and more. Looking for free social media marketing and management tools to track and monitor your social media marketing efforts? Please continue reading, and you will find a list of the best free social media marketing tools that may grab your attention:

Note: Most of the products listed in this Free social media marketing software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all social media marketing software to find the best fit for you.

best free Social Media Marketing Software
  • 4.6 avg. rating from 02 reviews

Last Updated: October 01, 2025

  • All Software All Software

409 Software

Popular Picks in Social Media Marketing Software

Castmagic

Castmagic

$39 Per month

Iconosquare

Iconosquare

$39 Per month

HubSpot Marketing Hub

HubSpot Marketing Hub

$800 Per month

Canva

Canva

   (4.3)

$45.37 Per year

List of Top Free Social Media Marketing Software

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

No Features

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Social Media Marketing Software that is:

Turn 1 Recording Into 100 Content Assets

Castmagic is a transcription software designed to simplify the process of converting audio and video content into text. Ideal for content creators, journalists, researchers, and professionals in various fields, Castmagic offers high-quality, automated transcription capabilities that save time and effort. Using advanced speech recognition algorithms, the software quickly transcribes interviews, pod... Read more about Castmagic

Free Trial

Available

Pricing Type

$39 Per month

Location

United States

Marketing Software for Businesses of Every Size

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Free Trial

14 Days

Pricing Type

$800 Per month

Location

United States

Free-to-use online graphic design tool

   4.3

 (1 Reviews)

Canva is a user-friendly and one of the most popular graphic design platforms that is changing how people create visual content. Catering to both professionals and beginners, it offers an extensive library of templates for various projects. Canva's intuitive drag-and-drop interface simplifies the design operations and allows users to customize layouts, fonts, and colors effortlessly. With a pletho... Read more about Canva

Free Trial

30 Days

Pricing Type

$45.37 Per year

Location

Australia

Schedule the best content in your industry

   5.0

 (1 Reviews)

Post Planner is a social media marketing software that helps businesses streamline and optimize their social media presence. The platform allows users to schedule, plan, and manage posts across various social media channels, including Facebook, Twitter, LinkedIn, and Instagram. With Post Planner, users can create content calendars, track engagement metrics, and monitor the performance of their pos... Read more about Post Planner

Free Trial

Available

Pricing Type

$9 Per month

Location

United States

Go next level with your campaigns using Adobe Campaign.

Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

X Pro is a dynamic social media marketing software designed to help businesses create, manage, and optimize their social media campaigns across multiple platforms. It offers a comprehensive suite of tools for content creation, scheduling, publishing, and performance tracking, ensuring that marketing efforts are efficient and effective. X Pro’s intuitive interface allows marketers to design visua... Read more about X Pro

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Shopify Collabs is a powerful influencer marketing software designed to help brands connect with influencers and optimize their marketing campaigns. The platform offers comprehensive tools for influencer discovery, campaign management, and performance tracking, enabling businesses to streamline their influencer collaborations effectively. With Shopify Collabs, users can easily identify suitable in... Read more about Shopify Collabs

Free Trial

Available

Pricing Type

$1,499 Per month

Location

Canada

Twitter/X is a leading social networking software designed to facilitate real-time communication and engagement among users worldwide. This platform allows individuals and organizations to share updates, interact with followers, and engage in conversations through short messages known as tweets. With Twitter/X, users can easily create profiles, post updates, and follow other users to stay informed... Read more about Twitter/X

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Free Trial

Available

Pricing Type

$575 Per year

Location

United States

AI-powered, cloud-based digital marketing platform

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interaction... Read more about Salesforce Marketing Cloud

Free Trial

Available

Pricing Type

$1,250 Per month

Location

United States

The All-in-one Marketing Platform Built for Small Businesses

Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The platform excels in audience segmentation, allowing targeted messaging based on customer behavior and preferences. Autom... Read more about Mailchimp All-in-One Marketing Platform

Free Trial

NA

Pricing Type

$11,500 Per month

Location

United States

Get the email marketing platform that powers small business growth.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact

Free Trial

30 Days

Pricing Type

$12 Per month

Location

United States

Best Social Media Marketing and Management Tool

Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a user-friendly interface, it facilitates efficient social media planning and collaboration among team members. Hootsuite's d... Read more about Hootsuite

Free Trial

30 Days

Pricing Type

$1,915 pe Per month

Location

Canada

All-you-need social media toolkit for small businesses

Buffer is a user-friendly software designed to simplify social media management for businesses. With an intuitive interface, it allows users to schedule and publish posts seamlessly across various social media platforms. Buffer's scheduling feature enables efficient planning, ensuring content reaches the audience at optimal times. The platform's analytics features provide insights into post-perfor... Read more about Buffer

Free Trial

14 Days

Pricing Type

$5 Per month

Location

United States

Acquisio is a powerful reporting software designed to help digital marketers track, analyze, and optimize their marketing campaigns. This platform offers comprehensive tools for managing and reporting on various advertising channels, including search, display, and social media. With its user-friendly interface, marketers can easily access real-time data, generate detailed reports, and analyze camp... Read more about Acquisio

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social media management, and advanced analytics, allowing users to create targeted campaigns that engage potential customers. ... Read more about Lead Gen & CRM (formerly SharpSpring)

Free Trial

Available

Pricing Type

$449 Per month

Location

United States

Dottypost is a social media marketing software that helps businesses and marketers manage, schedule, and analyze their social media campaigns across multiple platforms. With its intuitive dashboard, Dottypost allows users to plan, create, and post content to social media channels like Facebook, Instagram, Twitter, and LinkedIn all from a single platform. The software supports content scheduling, s... Read more about Dottypost

Free Trial

Available

Pricing Type

$9 Per one-time

Location

India

Unified marketing platform for marketing teams

Zoho Marketing Plus is an all-in-one campaign management software designed to help businesses execute, manage, and track the performance of marketing campaigns across multiple channels. From email marketing to social media and paid advertising, Zoho Marketing Plus provides a unified platform to coordinate every aspect of your marketing strategy. The software offers powerful automation features, al... Read more about Zoho Marketing Plus

Free Trial

Available

Pricing Type

$25 Per year

Location

United States

A simple, yet effective platform that helps you send the right email campaign to the right audience at the right time.

Zoho Campaigns is a user-friendly email marketing platform designed to help businesses create, send, and track email campaigns effectively. It offers a variety of features such as automated email sequences, customizable templates, and detailed analytics to gauge campaign performance. The tool integrates seamlessly with Zoho CRM, enhancing the ability to target audiences accurately. Its social medi... Read more about Zoho Campaigns

Free Trial

14 Days

Pricing Type

$180 Per month

Location

India

The easiest way to manage your brands on social media

Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. With an intuitive interface, it can streamline content planning and collaboration to facilitate efficient social media mana... Read more about Zoho Social

Free Trial

15 Days

Pricing Type

$900 Per month

Location

British Indian Ocean Territory

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Free Trial

7 Days

Pricing Type

$117.33 Per month

Location

United States

Snapchat is a dynamic social media platform that offers unique opportunities for businesses to engage with a younger, highly interactive audience. Through its ephemeral content format, including Stories and Discover, brands can create authentic and timely marketing campaigns that resonate with users. Snapchat provides a range of advertising options such as Snap Ads, Sponsored Lenses, and Geofilter... Read more about Snapchat

Free Trial

NA

Pricing Type

$5 Per feautre

Location

United States

The undisputed leader in social media management

Sprinklr Social is a sophisticated platform developed for large enterprises aiming to master customer experience management across digital channels. Its strength lies in offering an integrated suite for social media management, advertising, marketing, and customer care, all within a single ecosystem. Sprinklr sets itself apart with advanced AI capabilities, enabling personalized customer interacti... Read more about Sprinklr Social

Free Trial

30 Days

Pricing Type

$299 Per month

Location

United States

Unparalleled Al. Unmatched Productivity. Unified Customer Experience.

Sprinklr is an all-encompassing social media analytics tool designed to empower brands to optimize their online engagement and marketing strategies. This powerful platform offers comprehensive insights into social media performance, enabling businesses to track key performance indicators (KPIs) across multiple channels. Sprinklr’s user-friendly interface allows for real-time monitoring of audien... Read more about Sprinklr

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Gleam Apps is a versatile contest software designed to help businesses run online competitions and promotions that engage audiences and grow brand awareness. The platform provides tools for creating customized contests, collecting participant data, and tracking entries across multiple channels, including social media, email, and websites. Gleam Apps allows businesses to set up various types of con... Read more about Gleam Apps

Free Trial

NA

Pricing Type

$10 Per user

Location

Australia

Explore Today’s Featured List of Top Free Social Media Marketing Software

Crowdstack Pro is a dynamic community software designed to foster engagement and collaboration among members in various sectors, including organizations, schools, and interest groups. This robust platform enables users to create personalized community spaces where members can interact, share ideas, and collaborate on projects. With Crowdstack Pro, administrators can easily manage membership, organ... Read more about Crowdstack Pro

Free Trial

Available

Pricing Type

$0 Per month

Location

United States

Datacrush is a dynamic Customer Relationship Management (CRM) software designed to help businesses manage and enhance their interactions with customers, streamline sales processes, and drive growth. Offering a comprehensive suite of tools, Datacrush enables organizations to build stronger customer relationships, improve sales performance, and increase overall efficiency. The software features an i... Read more about Datacrush

Free Trial

Available

Pricing Type

$16 Per user

Location

Argentina

AskCory is a cutting-edge marketing automation software that helps businesses create personalized and efficient marketing campaigns across multiple channels. The platform leverages AI to understand customer behavior and preferences, allowing businesses to automate their marketing strategies and deliver the right message to the right audience at the right time. AskCory enables users to segment thei... Read more about AskCory

Free Trial

Available

Pricing Type

$19.7 Per month

Location

Portugal

No buyer guide found.

Frequently Asked Questions

Following are some of the main features that the majority of free Social Media Marketing Software offers in general:

  • Social Promotion
  • Contact Management
  • Social Media Integration & Monitoring
  • Post Scheduling
  • Engagement Tracking

Typically, there are some limitations to using free Social Media Marketing Software solutions.

For example:

  • Limited access to features.
  • Restricted user accounts.
  • Low data storage capacity.
  • Limited customization capability.

However, you can always go for budget-friendly paid versions, which may break the limit barriers.

The majority of free Social Media Marketing Software offers free trials for paid versions. Please note that the time period for a free trial may differ based on the software.

For example:

The majority of free Social Media Marketing Software or free trials do not require credit card details. Users have to provide their credit card details if they go for any paid plans.

The majority of free Social Media Marketing Software offers customer support to free users. However, the level of support may differ.

Absolutely! Free Social Media Marketing Software are safe to use. They strictly adhere to regulatory compliance.

Related Categories