Best Free SMS Marketing Software

Free SMS marketing software solutions are cloud-hosted applications that many small and medium-sized businesses and startups leverage to schedule, automate, and manage their text-based communications with customers & marketing campaigns. These free integrated systems are more popular due to their core functionality of sending bulk text messages to customers instantly. Free SMS marketing tools provide fundamental features like contact management, mobile keywords, communication tracking, text/SMS messaging, campaign management, SMS marketing, and more. Businesses can use these free tools to execute varied marketing activities, such as conducting surveys, executing contests, and sending discount alerts to loyal customers. Are you searching for free SMS marketing software and tools? We have good news for you! SoftwareWorld has published a list of the top-rated free SMS marketing software platforms that may catch your eye. Please go through the list and compare free tools to know more about them and identify which splendid software meets all your business needs. You can find the list below:

Note: Most of the products listed in this Free SMS marketing software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all SMS marketing software to find the best fit for you.

best free SMS Marketing Software

Last Updated: October 01, 2025

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356 Software

Popular Picks in SMS Marketing Software

Close

Close

$35 Per month

Twilio

Twilio

Contact Vendor

Omnisend

Omnisend

$16 Per month

Klaviyo

Klaviyo

$45 Per month

List of Top Free SMS Marketing Software

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The All-In-One CRM for Growing Teams

Close is a dynamic sales engagement CRM designed for small to medium-sized businesses, particularly those with a focus on inside sales. Its core strength lies in its ability to streamline the sales process, providing tools for email, calling, and SMS directly within the platform. This integration enables sales teams to communicate with prospects without leaving the CRM, significantly increasing ef... Read more about Close

Free Trial

14 Days

Pricing Type

$35 Per month

Location

United States

Communication APIs for SMS, Voice, Video & Authentication

Twilio is a cloud communications platform that allows businesses to integrate various forms of communication, such as voice calls, text messages, and video chats, into their services. It's primarily known for its powerful API (Application Programming Interface), which developers use to build custom communication solutions tailored to specific business needs. Twilio enables seamless integration of ... Read more about Twilio

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Ecommerce Email Marketing and SMS Platform

Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... Read more about Omnisend

Free Trial

NA

Pricing Type

$16 Per month

Location

United Kingdom

Marketing Automation for Email Marketing, SMS & CDP

Klaviyo is a marketing automation platform focused on email and SMS messaging. It helps businesses create targeted and personalized communication strategies. Key features include email segmentation, which allows for sending relevant messages to specific groups. Klaviyo offers integration with numerous e-commerce platforms, facilitating data-driven marketing campaigns. Its analytics tools provide i... Read more about Klaviyo

Free Trial

Available

Pricing Type

$45 Per month

Location

United States

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Free Trial

Available

Pricing Type

$575 Per year

Location

United States

The All-in-one Marketing Platform Built for Small Businesses

Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The platform excels in audience segmentation, allowing targeted messaging based on customer behavior and preferences. Autom... Read more about Mailchimp All-in-One Marketing Platform

Free Trial

NA

Pricing Type

$11,500 Per month

Location

United States

Get the email marketing platform that powers small business growth.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact

Free Trial

30 Days

Pricing Type

$12 Per month

Location

United States

AppsFlyer is a leading click fraud prevention software designed to help businesses protect their advertising investments and optimize marketing performance. This robust platform offers advanced analytics and attribution solutions that empower marketers to track the effectiveness of their campaigns across various channels. By identifying fraudulent clicks and ensuring accurate attribution, AppsFlye... Read more about AppsFlyer

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

A simple, yet effective platform that helps you send the right email campaign to the right audience at the right time.

Zoho Campaigns is a user-friendly email marketing platform designed to help businesses create, send, and track email campaigns effectively. It offers a variety of features such as automated email sequences, customizable templates, and detailed analytics to gauge campaign performance. The tool integrates seamlessly with Zoho CRM, enhancing the ability to target audiences accurately. Its social medi... Read more about Zoho Campaigns

Free Trial

14 Days

Pricing Type

$180 Per month

Location

India

Zipwhip is a powerful SMS marketing software designed to help businesses connect with their customers through text messaging. This platform enables organizations to send bulk messages, automate responses, and manage two-way conversations seamlessly. With Zipwhip, users can easily create targeted campaigns that resonate with their audience, enhancing customer engagement and driving sales. The softw... Read more about Zipwhip

Free Trial

Available

Pricing Type

$19 Per month

Location

United States

Drive results with unforgettable email marketing.

Campaign Monitor is an email marketing platform that simplifies your marketing efforts. With a user-friendly interface, it's easy to create and send engaging email campaigns. You can customize templates, personalize content, and schedule emails for optimal delivery. The platform also offers robust analytics, helping you track open rates, click-through rates, and subscriber engagement. A/B testing ... Read more about Campaign Monitor by Marigold

Free Trial

Available

Pricing Type

$12 Per month

Location

United States

All-in-one free platform to manage your team and run your sales

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly in... Read more about Bitrix24

Free Trial

15 Days

Pricing Type

$1990 Per month

Location

United States

Drive conversions with multi-channel campaigns and marketing automation.

Brevo Marketing Platform is a user-friendly digital marketing tool designed for efficiency and simplicity. It offers a range of features including email marketing, social media management, and SEO optimization to enhance online presence. With analytics and reporting, users gain insights into campaign performance. The platform supports targeted advertising, helping to reach specific audiences effec... Read more about Brevo Marketing Platform

Free Trial

NA

Pricing Type

$7 Per month

Location

France

The only AI customer service solution you need

Intercom is a user-friendly software that helps businesses communicate with their customers more effectively. Picture a tool that blends email, chat, and automation to create a seamless conversation experience. It's like having a virtual receptionist who never sleeps, always ready to greet website visitors and answer their questions in real-time. Businesses can personalize messages based on custom... Read more about Intercom

Free Trial

14 Days

Pricing Type

$39 Per month

Location

United States

Medallia Concierge is a cutting-edge customer communications management software designed to enhance customer engagement and streamline communication processes. This platform enables organizations to gather and analyze customer feedback, providing valuable insights into customer preferences and behaviors. With its robust analytics tools, Medallia Concierge helps businesses identify trends and area... Read more about Medallia Concierge

Free Trial

Available

Pricing Type

$179 Per feautre

Location

United States

Push Notification Software to Improve Customer Engagement

OneSignal stands out as a versatile and user-friendly customer engagement tool specializing in push notifications, in-app messages, SMS, and email. Its major strength is the ability to send targeted messages across different platforms, enhancing user engagement and retention. OneSignal's real-time analytics and A/B testing features are key for optimizing messaging strategies, ensuring messages res... Read more about OneSignal

Free Trial

Available

Pricing Type

$19 Per month

Location

United States

Marchex is a leading SMS marketing software designed to help businesses engage with their customers through targeted and personalized text messaging campaigns. It offers a comprehensive suite of tools that enable businesses to create, manage, and analyze SMS marketing efforts with ease. Marchex’s intuitive platform allows users to design and schedule messages, segment their audience based on var... Read more about Marchex

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

eCommerce Retention Marketing Platform

Yotpo is a dynamic e-commerce marketing platform shifting the way businesses harness customer reviews and user-generated content. Functioning as a centralized hub, Yotpo enables brands to collect and showcase authentic customer reviews, photos, and Q&A, bolstering trust and credibility. The platform seamlessly integrates with e-commerce sites, allowing for easy implementation and customization. Yo... Read more about Yotpo

Free Trial

Available

Pricing Type

$79 Per month

Location

United States

Small Business Management Software & App

vcita is a robust business management platform that simplifies scheduling and client interactions for businesses. Its user-friendly interface allows for easy appointment scheduling, helping businesses save time and enhance customer convenience. The platform offers a personalized client portal, allowing customers to seamlessly book appointments, pay for services, and engage with businesses. With vc... Read more about vcita

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

CM.com Communications Platform is a robust SMS marketing software solution designed to help businesses connect with their customers effectively through mobile messaging. This platform enables businesses to engage with their audience via SMS, email, voice, and other messaging channels, ensuring a comprehensive communication strategy. CM.com offers tools for creating and automating personalized mark... Read more about CM.com Communications Platform

Free Trial

Available

Pricing Type

$0.01 Per one-time

Location

Netherlands

Mobile Marketing Cloud is an innovative email marketing software that helps businesses design, manage, and optimize email marketing campaigns for mobile-first audiences. The platform offers an intuitive drag-and-drop email builder, making it easy for marketers to create responsive, visually appealing emails without any coding knowledge. Mobile Marketing Cloud integrates with CRM systems, social me... Read more about Mobile Marketing Cloud

Free Trial

Available

Pricing Type

$31.99 Per month

Location

Netherlands

Small Business Software & CRM System for Small Business

Thryv is a comprehensive business management platform created for small businesses. It combines essential tools like CRM, marketing automation, and appointment scheduling in one user-friendly interface. With Thryv, businesses can easily manage customer relationships, streamline communication, and boost their online presence. The platform includes features like online booking, allowing clients to s... Read more about Thryv

Free Trial

Available

Pricing Type

$646 Per month

Location

United States

Build multi-user apps, workflows and dashboards with little to no code.

Caspio is a user-friendly, no-code platform empowering businesses to create custom applications without extensive coding. Its intuitive drag-and-drop interface makes the app development process simple. It enables users with varying technical expertise to build robust solutions. Caspio's cloud-based nature ensures easy deployment and scalability and eliminates the need for complex infrastructure. T... Read more about Caspio

Free Trial

14 Days

Pricing Type

$7,300 Per month

Location

United States

Customer-Centric Marketing Automation Platform

Drip, the innovative online platform, revolutionizes email marketing for businesses. With its user-friendly interface and robust features, Drip empowers companies to create, automate, and personalize their email campaigns effortlessly. This versatile tool allows you to segment your audience, ensuring that your messages reach the right people at the right time. Drip's intuitive drag-and-drop editor... Read more about Drip

Free Trial

14 Days

Pricing Type

$39 Per month

Location

United States

Advanced email marketing features at fraction of the cost.

Campaigner is a powerful marketing automation platform designed to streamline your email marketing efforts. Its intuitive drag-and-drop interface makes creating visually stunning email campaigns a breeze, even for beginners. With robust segmentation capabilities, you can target your audience with precision, ensuring that your messages resonate with the right people at the right time. Personalizati... Read more about Campaigner

Free Trial

30 Days

Pricing Type

$59 Per month

Location

United States

Explore Today’s Featured List of Top Free SMS Marketing Software

Promotional SMS is a versatile SMS marketing software designed to help businesses engage with customers through targeted text message campaigns. This platform offers a user-friendly interface that simplifies the process of creating, scheduling, and sending SMS promotions. With Promotional SMS, users can segment their audience based on preferences and behaviors, ensuring that messages reach the rig... Read more about Promotional SMS

Free Trial

Available

Pricing Type

$20 Per one-time

Location

India

Pony Express HQ is an effective SMS marketing software designed to help businesses engage their customers through targeted messaging. With its easytouse interface, users can create, schedule, and send bulk SMS campaigns that reach customers directly on their mobile devices. The platform allows for personalized messaging, enabling businesses to tailor communications based on customer preferences an... Read more about Pony Express HQ

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Swell is a review management software that enables businesses to collect, monitor, and manage customer reviews, enhancing their online reputation and fostering customer trust. Swell’s platform simplifies the process of requesting reviews, with customizable messaging options and automated followups to encourage satisfied customers to leave positive feedback. It supports multiple review platforms,... Read more about Swell

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

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Frequently Asked Questions

Following are some of the main features that the majority of free SMS Marketing Software offers in general:

  • Contact Management
  • Interaction Tracking
  • Text-to-win
  • SMS Messaging
  • Campaign Management
  • Mass Texting

Typically, there are some limitations to using free SMS Marketing Software solutions.

For example:

  • Limited access to features.
  • Restricted user accounts.
  • Low data storage capacity.
  • Limited customization capability.
However, you can always go for budget-friendly paid versions, which may break the limit barriers.

The majority of free SMS Marketing Software offers free trials for paid versions. Please note that the time period for a free trial may differ based on the software.

For example:

  • Close offers a 14-day free trial.
  • Twilio offers a 30-day free trial.

The majority of free SMS Marketing Software or free trials do not require credit card details. Users have to provide their credit card details if they go for any paid plans.

The majority of free SMS Marketing Software offers customer support to free users. However, the level of support may differ.

Absolutely! Free SMS Marketing Software are safe to use. They strictly adhere to regulatory compliance.

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