Top Hotjar Alternatives & Competitors

Finding the right software for your business can be challenging, and while Hotjar is a popular choice, it may not be the perfect fit for everyone. If you're exploring Hotjar alternatives, you're in the right place. We’ve compiled a list of the top competitors that offer similar features, pricing, and benefits. Compare the best alternatives to Hotjar and discover the ideal solution tailored to your needs.

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Last Updated: October 07, 2025

All Competitors and Alternatives to Hotjar

Insightech is a comprehensive web analytics software that empowers businesses to make datadriven decisions by providing deep insights into user behavior and website performance. The platform offers robust tracking capabilities, allowing organizations to monitor key performance indicators (KPIs) such as traffic sources, user engagement, and conversion rates. Insightech's intuitive dashboard present... Read more about Insightech

Free Trial

NA

Pricing Type

$10000 Per year

Location

Australia

The World’s Best Landing Page Platform

Instapage is a powerful landing page platform developed for teams and individuals aiming to boost their marketing campaigns' effectiveness. Its standout feature is the intuitive drag-and-drop builder, allowing users to create custom, conversion-focused landing pages without needing coding skills. Instapage offers a vast library of customizable templates, catering to various campaign goals. The pla... Read more about Instapage

Free Trial

14 Days

Pricing Type

$79 Per month

Location

United States

Looker for Business Intelligence

Looker is a powerful business intelligence (BI) tool and big data analytics platform that transforms the way companies analyze and utilize their data. Its standout feature is the interactive, web-based interface that allows users to create and share customizable data visualizations and dashboards. Looker integrates seamlessly with multiple databases and SQL dialects, enabling real-time data access... Read more about Looker

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Improve your website's conversion rate using our collection of tools including Dynamic Heatmaps, Session Recordings and Surveys.

Lucky Orange is an innovative software tool designed to help businesses understand and improve their website's user experience. It offers a suite of features including real-time visitor tracking, heatmaps, session recordings, and conversion funnels. With real-time tracking, businesses can see how visitors are interacting with their site at any moment, offering immediate insights into user behavior... Read more about Lucky Orange

Free Trial

7 Days

Pricing Type

$32 Per month

Location

United States

Google Analytics alternative that protects your data and your customers' privacy

Matomo is a comprehensive web analytics platform that prioritizes user privacy and data ownership. Unlike other analytics tools, Matomo offers full control over data, ensuring compliance with privacy regulations like GDPR and CCPA. Its customizable dashboard allows users to track key metrics such as website traffic, conversions, and user behavior in real-time. With features like heatmaps and sessi... Read more about Matomo

Free Trial

15 Days

Pricing Type

$1,690 Per month

Location

Afghanistan

Microsoft Clarity is a heatmap software designed to help businesses understand how users interact with their websites, providing insights into user behavior, click patterns, and engagement levels. With heatmaps, session recordings, and scroll-tracking features, Microsoft Clarity enables webmasters to visualize and analyze user activity. The platform’s analytics provide valuable information on us... Read more about Microsoft Clarity

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Behavior analytics for optimal website UX

Mouseflow is an insightful web analytics tool designed to enhance user experience and website optimization through real-time tracking. Its standout feature is the ability to record user sessions, providing visual playback of visitor interactions on a website. This includes mouse movements, clicks, scrolls, and keystrokes, giving a comprehensive view of user behavior. Mouseflow also offers heatmaps... Read more about Mouseflow

Free Trial

14 Days

Pricing Type

$31 Per month

Location

United States

Comprehensive product analytics & visual user insights

Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies identify pain points and optimize user experience. Its easy-to-use platform includes features for session recording, whic... Read more about Smartlook

Free Trial

Available

Pricing Type

$0 Per month

Location

United States

Try AI Survey Creator and Start Your Research in Minutes

Startquestion is a survey creation tool designed for gathering and analyzing feedback efficiently. It enables users to create a variety of surveys, quizzes, and forms with ease. The platform offers customizable templates, making it quick to design surveys tailored to specific needs. Startquestion supports various question types, allowing for diverse data collection. Its user-friendly interface sim... Read more about Startquestion

Free Trial

14 Days

Pricing Type

$79 Per month

Location

Poland

Best Business Intelligence and Analytics Software

Tableau is one of the leading data visualization and business intelligence platforms in the market. It can empower users to transform raw data into actionable insights. Renowned for its intuitive interface, Tableau facilitates the creation of interactive dashboards and reports. Whether for technical or non-technical users, its user-friendly design promotes accessibility in data analysis. Tableau's... Read more about Tableau

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Glassbox is an advanced website monitoring software designed to enhance user experience by providing deep insights into website performance and user behavior. This platform enables businesses to track key performance metrics, identify issues, and optimize their web applications in real time. With features such as session replay, heat maps, and detailed analytics, Glassbox empowers organizations to... Read more about Glassbox

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

The Conversion Optimization and Personalization Platform

Zoho PageSense is an advanced heatmap software designed to help organizations analyze user behavior and optimize their websites effectively. This platform offers a userfriendly interface that enables users to visualize how visitors interact with their web pages. Zoho PageSense supports features for heatmap generation, allowing organizations to identify areas of high engagement and areas that need ... Read more about Zoho PageSense

Free Trial

Available

Pricing Type

$1,200 Per feautre

Location

United States

Contentsquare is an innovative customer experience software that helps businesses understand how users interact with their websites and applications. By leveraging advanced analytics and AI-driven insights, Contentsquare provides a comprehensive view of user behavior, allowing companies to identify areas for improvement in their digital experiences. The software offers powerful features such as he... Read more about Contentsquare

Free Trial

NA

Pricing Type

$10000 Per month

Location

France

Extellio is a powerful product analytics software designed to help businesses gain deep insights into their products’ performance, user behavior, and market trends. It offers a comprehensive suite of tools for tracking product usage, analyzing customer interactions, and optimizing product features, ensuring that organizations can make informed, data-driven decisions to enhance their offerings an... Read more about Extellio

Free Trial

NA

Pricing Type

$49 Per month

Location

Sweden

Fullstory is a leading Customer Experience Software designed to help businesses understand and enhance user interactions on their digital platforms. It offers a comprehensive suite of tools for session replay, heatmaps, and user journey analysis, enabling organizations to identify pain points and optimize user experiences effectively. Key features include real-time analytics, error detection, and ... Read more about Fullstory

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

FAQs About Hotjar Alternatives

Some of the best alternatives to Hotjar include Microsoft Clarity, Looker, Smartlook, Tableau, Zoho PageSense, Instapage, Matomo, Contentsquare, Mouseflow, Fullstory, Lucky Orange, Glassbox, Startquestion, Insightech and Extellio. These alternatives offer similar features, better pricing, and more flexibility depending on your business needs.

There are various reasons why users look for alternatives to Hotjar, such as pricing concerns, missing features, better integration options, or improved customer support. Exploring alternative solutions ensures that businesses find the best fit for their specific requirements.

Yes! Depending on the product, you may find:

  • Free Trial options like Smartlook, Tableau, Zoho PageSense, Instapage, Matomo, Mouseflow, Fullstory, Lucky Orange and Startquestion (test premium features before subscribing).

These no-cost or low-cost alternatives can be ideal for startups and small businesses with budget constraints, but often come with feature limitations or usage caps. Always check each option’s details to ensure it fits your specific needs.

Small businesses looking for an easy-to-use and cost-effective alternative to Hotjar can consider Microsoft Clarity, Looker, Smartlook, Tableau, Zoho PageSense, Instapage, Matomo, Contentsquare, Mouseflow, Fullstory, Lucky Orange, Glassbox, Startquestion, Insightech and Extellio. These software options offer affordable pricing, simple setup, and essential business features tailored for growing teams.

Enterprises seeking a robust alternative to Hotjar can explore Looker, Tableau, Instapage, Matomo, Mouseflow, Lucky Orange and Startquestion. These platforms offer scalability, advanced automation, top-tier security, and enterprise-grade customer support to meet large-scale business needs.

Some of the best cloud-based alternatives to Hotjar include Microsoft Clarity, Looker, Smartlook, Tableau, Zoho PageSense, Instapage, Matomo, Contentsquare, Mouseflow, Fullstory, Lucky Orange, Glassbox, Startquestion, Insightech and Extellio. These platforms offer seamless remote access, real-time collaboration, automatic updates, and enhanced security for smooth software management.

Yes, most Hotjar alternatives provide mobile apps for iOS and Android. Options like Looker and Mouseflow offer full-featured mobile applications that allow users to manage tasks, track progress, and collaborate on the go.

While Hotjar offers valuable insights into user behavior through heatmaps and session recordings, several alternatives cater to diverse analytics needs. Tools like Looker and Tableau excel in data visualization, while Startquestion and Lucky Orange focus on user feedback and engagement. For comprehensive session analysis, options like Fullstory and Mouseflow stand out. Matomo and Microsoft Clarity provide robust privacy-focused analytics. Ultimately, the choice depends on specific business requirements, budget, and desired features, making it essential to evaluate each tool's strengths to find the best fit for your organization.