Top Fullstory Alternatives & Competitors

Finding the right software for your business can be challenging, and while Fullstory is a popular choice, it may not be the perfect fit for everyone. If you're exploring Fullstory alternatives, you're in the right place. We’ve compiled a list of the top competitors that offer similar features, pricing, and benefits. Compare the best alternatives to Fullstory and discover the ideal solution tailored to your needs.

Fullstory is also listed in these categories:

Last Updated: October 07, 2025

All Competitors and Alternatives to Fullstory

Indeemo is a powerful qualitative data analysis software that allows businesses to collect, analyze, and gain insights from non-quantitative data such as interviews, focus groups, and open-ended surveys. Designed for researchers, marketers, and product teams, Indeemo provides tools to capture data through mobile devices, enabling real-time analysis and collaboration. The software offers advanced c... Read more about Indeemo

Free Trial

NA

Pricing Type

Contact Vendor

Location

Ireland

Insightech is a comprehensive web analytics software that empowers businesses to make datadriven decisions by providing deep insights into user behavior and website performance. The platform offers robust tracking capabilities, allowing organizations to monitor key performance indicators (KPIs) such as traffic sources, user engagement, and conversion rates. Insightech's intuitive dashboard present... Read more about Insightech

Free Trial

NA

Pricing Type

$10000 Per year

Location

Australia

Improve your website's conversion rate using our collection of tools including Dynamic Heatmaps, Session Recordings and Surveys.

Lucky Orange is an innovative software tool designed to help businesses understand and improve their website's user experience. It offers a suite of features including real-time visitor tracking, heatmaps, session recordings, and conversion funnels. With real-time tracking, businesses can see how visitors are interacting with their site at any moment, offering immediate insights into user behavior... Read more about Lucky Orange

Free Trial

7 Days

Pricing Type

$32 Per month

Location

United States

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Free Trial

Available

Pricing Type

$575 Per year

Location

United States

Google Analytics alternative that protects your data and your customers' privacy

Matomo is a comprehensive web analytics platform that prioritizes user privacy and data ownership. Unlike other analytics tools, Matomo offers full control over data, ensuring compliance with privacy regulations like GDPR and CCPA. Its customizable dashboard allows users to track key metrics such as website traffic, conversions, and user behavior in real-time. With features like heatmaps and sessi... Read more about Matomo

Free Trial

15 Days

Pricing Type

$1,690 Per month

Location

Afghanistan

Microsoft Clarity is a heatmap software designed to help businesses understand how users interact with their websites, providing insights into user behavior, click patterns, and engagement levels. With heatmaps, session recordings, and scroll-tracking features, Microsoft Clarity enables webmasters to visualize and analyze user activity. The platform’s analytics provide valuable information on us... Read more about Microsoft Clarity

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Product Experience and Digital Adoption Solutions

Pendo is a versatile software platform designed to enhance user experience and product engagement for digital products and applications. Its core functionality revolves around in-app analytics, user feedback, and guided tours. Pendo captures detailed user behavior data within apps, providing insights into how features are used and where users encounter issues. This data helps businesses optimize t... Read more about Pendo

Free Trial

NA

Pricing Type

$3500 Per year

Location

United States

The World’s Leading AI-Powered Digital Data Company

AI-powered insights for digital market growthSimilarweb is an AI-powered digital intelligence platform that helps businesses gain insights into competitors, consumer behavior, and market trends. Covering the full digital funnel, it provides analytics across websites, apps, and industries, with real-time data and global reach to drive strategy, performance, and sustainable growth. Read more about Similarweb

Free Trial

7 Days

Pricing Type

Contact Vendor

Location

United States

Comprehensive product analytics & visual user insights

Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies identify pain points and optimize user experience. Its easy-to-use platform includes features for session recording, whic... Read more about Smartlook

Free Trial

Available

Pricing Type

$0 Per month

Location

United States

Website Heatmaps & Behavior Analytics Tools

Hotjar is an intuitive tool designed to understand online user behavior and website performance. It offers heatmaps, which visually represent where users click, move, and scroll on your site, providing insights into their interactions. Hotjar also features session recordings, showing real user journeys and experiences. This helps identify usability issues and areas for improvement. Surveys and fee... Read more about Hotjar

Free Trial

15 Days

Pricing Type

$32 Per month

Location

United States

UXPressia is a dedicated customer journey mapping tool designed to help businesses visualize and enhance their customer experiences. This platform offers a comprehensive suite of features for creating detailed journey maps, personas, and impact maps, enabling organizations to understand their customers’ needs and behaviors better. With its userfriendly interface, teams can easily collaborate on ... Read more about UXPressia

Free Trial

Available

Pricing Type

$36 Per month

Location

United States

Contentsquare is an innovative customer experience software that helps businesses understand how users interact with their websites and applications. By leveraging advanced analytics and AI-driven insights, Contentsquare provides a comprehensive view of user behavior, allowing companies to identify areas for improvement in their digital experiences. The software offers powerful features such as he... Read more about Contentsquare

Free Trial

NA

Pricing Type

$10000 Per month

Location

France

Dreamdata is a marketing attribution software platform that helps businesses track and analyze the effectiveness of their marketing campaigns. By consolidating data from various marketing channels such as email, social media, and paid ads, Dreamdata provides insights into how different marketing efforts contribute to conversions and revenue. The platform’s advanced attribution models allow busin... Read more about Dreamdata

Free Trial

Available

Pricing Type

$750 Per month

Location

Denmark

Glassbox is an advanced website monitoring software designed to enhance user experience by providing deep insights into website performance and user behavior. This platform enables businesses to track key performance metrics, identify issues, and optimize their web applications in real time. With features such as session replay, heat maps, and detailed analytics, Glassbox empowers organizations to... Read more about Glassbox

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

FAQs About Fullstory Alternatives

Some of the best alternatives to Fullstory include Microsoft Clarity, Mailchimp, Smartlook, Similarweb, Hotjar, Matomo, Contentsquare, Pendo, Lucky Orange, UXPressia, Glassbox, Dreamdata, Indeemo and Insightech. These alternatives offer similar features, better pricing, and more flexibility depending on your business needs.

There are various reasons why users look for alternatives to Fullstory, such as pricing concerns, missing features, better integration options, or improved customer support. Exploring alternative solutions ensures that businesses find the best fit for their specific requirements.

Yes! Depending on the product, you may find:

  • Free Trial options like Mailchimp, Smartlook, Similarweb, Hotjar, Matomo, Lucky Orange, UXPressia and Dreamdata (test premium features before subscribing).

These no-cost or low-cost alternatives can be ideal for startups and small businesses with budget constraints, but often come with feature limitations or usage caps. Always check each option’s details to ensure it fits your specific needs.

Small businesses looking for an easy-to-use and cost-effective alternative to Fullstory can consider Microsoft Clarity, Mailchimp, Smartlook, Similarweb, Hotjar, Matomo, Contentsquare, Pendo, Lucky Orange, UXPressia, Glassbox, Dreamdata, Indeemo and Insightech. These software options offer affordable pricing, simple setup, and essential business features tailored for growing teams.

Enterprises seeking a robust alternative to Fullstory can explore Mailchimp, Similarweb, Hotjar, Matomo, Pendo and Lucky Orange. These platforms offer scalability, advanced automation, top-tier security, and enterprise-grade customer support to meet large-scale business needs.

Some of the best cloud-based alternatives to Fullstory include Microsoft Clarity, Mailchimp, Smartlook, Similarweb, Hotjar, Matomo, Contentsquare, Pendo, Lucky Orange, UXPressia, Glassbox, Dreamdata, Indeemo and Insightech. These platforms offer seamless remote access, real-time collaboration, automatic updates, and enhanced security for smooth software management.

Yes, most Fullstory alternatives provide mobile apps for iOS and Android. Options like Mailchimp, Similarweb and Indeemo offer full-featured mobile applications that allow users to manage tasks, track progress, and collaborate on the go.

In conclusion, while Fullstory offers robust features for user experience analytics, several alternatives like Mailchimp, Hotjar, and Pendo provide unique strengths tailored to specific needs. For instance, Hotjar excels in heatmaps and session recordings, while Pendo focuses on product analytics and user feedback. Similarly, platforms like Matomo and Similarweb emphasize privacy and competitive insights, respectively. Ultimately, the choice among these tools should align with your organization's goals, budget, and specific requirements, ensuring you select the best solution to enhance user engagement and drive growth.