Best AI-Powered Account Based Marketing Software

AI account-based marketing (ABM) software enables B2B marketers to identify, engage, and convert high-value accounts more efficiently using artificial intelligence. These platforms use machine learning to analyze buyer intent, score accounts, and personalize campaigns at scale. AI-driven ABM tools help sales and marketing teams align better by focusing on the most profitable prospects with predictive targeting and real-time insights. From automating outreach sequences to optimizing ad placements and content recommendations, AI-powered ABM software boosts pipeline velocity and drives better conversion rates. They also offer deep analytics to measure campaign impact across the buyer journey. Whether you're scaling your B2B marketing or refining account selection, explore the best AI ABM platforms to drive revenue growth through smarter, data-driven engagement.

Last Updated: October 01, 2025

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Lusha

Lusha

$29.90 Per month

Close

Close

$35 Per month

ZoomInfo Sales

ZoomInfo Sales

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The only tool you need to grow your business

Apollo.io is a powerful sales engagement platform designed to help businesses streamline their outreach efforts and enhance lead generation. With a robust suite of features, Apollo.io enables users to identify potential customers, track interactions, and automate follow-up processes. The platform integrates seamlessly with existing CRM systems, allowing teams to manage their sales pipelines more e... Read more about Apollo.io

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$0 Per user

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United States

Outreach is a powerful sales engagement platform designed to optimize the performance of sales teams. It streamlines communication by integrating email, phone, and social media interactions, ensuring consistent messaging across channels. With its automated workflows and sequencing, Outreach enables sales reps to follow up with prospects efficiently, enhancing productivity. The software offers insi... Read more about Outreach

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United States

6sense is a powerful buyer intent software designed to help businesses identify and engage potential customers based on their online behavior. By analyzing data from various sources, including web visits, content consumption, and engagement patterns, 6sense provides actionable insights that empower sales and marketing teams. This software uses advanced analytics and artificial intelligence to pinp... Read more about 6sense

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StackAdapt is an advanced reporting software designed for digital marketing campaigns, providing marketers with comprehensive insights into their performance metrics. This platform allows users to track key performance indicators (KPIs) across various channels, including display, video, and social media advertising. StackAdapt's intuitive dashboard presents data in visually appealing formats, maki... Read more about StackAdapt

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Canada

Account-Based Marketing (ABM) Platform

RollWorks Account-Based Platform is a specialized B2B marketing software developed for precision targeting and engagement in account-based marketing strategies. It excels in identifying high-value target accounts and key decision-makers within those accounts, leveraging advanced data and AI technology. The platform enables users to create personalized, multi-channel campaigns, ensuring relevant me... Read more about RollWorks

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Afghanistan

Seamless.AI is a cutting-edge lead generation software designed to help businesses find and connect with high-quality leads more efficiently. Using artificial intelligence and machine learning, Seamless.AI enables sales and marketing teams to identify potential prospects, gather accurate contact information, and streamline their outreach efforts. The platform offers features such as real-time lead... Read more about Seamless.AI

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Metadata is a powerful marketing automation platform that facilitates digital advertising with its intuitive features. Geared towards marketers, it effortlessly streamlines campaign management, saving time and boosting efficiency. With user-friendly tools, Metadata enables easy creation and optimization of targeted ads to maximize reach. The platform's AI-driven insights offer valuable data for in... Read more about Metadata

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$250 Per month

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United States

ZoomInfo Marketing is an advanced demand-side platform (DSP) software that helps businesses optimize their marketing campaigns and target the right audience. The software leverages AI-powered analytics and data-driven insights to help marketing teams identify high-quality leads, personalize campaigns, and increase conversion rates. With access to ZoomInfo’s vast database of B2B contact informati... Read more about ZoomInfo Marketing

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Demandbase One is a powerful accountbased marketing (ABM) software that helps businesses engage and convert key accounts through personalized, datadriven marketing. Its suite includes tools for audience segmentation, ad targeting, and analytics, enabling companies to tailor campaigns to meet accountspecific needs. Demandbase One integrates with CRM and sales platforms, ensuring alignment between m... Read more about Demandbase One

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UserGems is an advanced lead generation software designed to help businesses identify and target high-quality leads by tracking and analyzing user activity and behavior. The platform uses AI and machine learning to mine data from various sources, such as social media, job changes, and company announcements, to discover potential leads. UserGems provides businesses with valuable insights into custo... Read more about UserGems

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Frequently Asked Questions

It’s a marketing solution that uses AI to help businesses target and engage high-value accounts with personalized campaigns.

Yes—modern tools use “journey orchestration” to map decision-maker touchpoints in real time and trigger the next best engagement automatically.

They seamlessly unify email, ads, web personalization, and social outreach under one AI engine—ensuring consistent messaging across channels.

These platforms forecast which accounts are most likely to convert and when, allowing marketers to prioritize high-impact targets effectively.

By focusing on first-party data, obtaining explicit consent, and anonymizing user information to stay compliant with privacy regulations like GDPR and CCPA.

Yes, leading tools include transparent AI that explains why accounts are prioritized based on behavior triggers or content engagement.

Modern ABM analytics offer account-level attribution: metrics like engagement scoring, buying committee coverage, pipeline velocity, and ROI.

Absolutely. Thanks to automation and AI-enhanced personalization, even smaller teams can run sophisticated ABM programs with limited resources.

They bridge teams through shared AI insights, account scoring, and engagement data, helping both sides drive better-targeted outreach and follow-ups.

Key concerns include AI bias, data transparency, and user privacy. Ethical platforms address this with explainable AI, bias detection, and responsible data handling practices.