Best AI-Powered A/B Testing Tools

AI A/B testing tools are transforming how marketers, designers, and product teams run experiments to improve performance. Unlike traditional testing platforms, AI-powered A/B testing tools automatically identify winning variations faster using machine learning and predictive analytics. These tools analyze user behavior in real time, adapt to changing patterns, and deliver personalized experiences with minimal manual effort. Whether you're optimizing a landing page, pricing model, or email campaign, AI in A/B testing helps uncover deeper insights and faster results. With AI-driven AB testing, businesses can run multivariate tests, auto-adjust traffic distribution, and improve conversion rates while minimizing guesswork. Explore this list to find the best AI A/B testing tools that streamline decision-making, increase ROI, and keep your strategies data-driven and agile.

Last Updated: October 01, 2025

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8 Software

Popular Picks in AB Testing Software

Landingi

Landingi

$24 Per month

Unbounce

Unbounce

$74 Per month

Instapage

Instapage

$79 Per month

Crazy Egg

Crazy Egg

$29 Per month

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The Landing Page Builder & Platform

Unbounce is a specialized landing page builder developed for marketers to increase conversions. It stands out with its drag-and-drop functionality, allowing users to create custom, mobile-responsive landing pages without needing coding expertise. Unbounce offers a wide range of templates tailored to various industries, ensuring a quick start. A standout feature is its A/B testing capability, enabl... Read more about Unbounce

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Available

Pricing Type

$74 Per month

Location

Canada

Grow your e-commerce with a powerful Marketing CRM Software.

Freshmarketer is an innovative and user-friendly marketing automation tool designed to enhance digital marketing efforts. It offers a comprehensive suite of features, including email marketing, conversion rate optimization, and web analytics, all integrated into a single platform. The software's standout capability is its automation engine, which simplifies complex marketing workflows and enables ... Read more about Freshmarketer

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$17.99 Per month

Location

United States

AB Tasty is an advanced A/B testing software designed to help businesses optimize their digital experiences through data-driven insights. The platform offers comprehensive tools for designing experiments, analyzing user behavior, and tracking performance metrics. With its user-friendly interface, users can easily create and manage A/B tests, monitor results in real-time, and make informed decision... Read more about AB Tasty

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Location

France

Kameleoon is a leading AB Testing Software designed to help businesses optimize their websites and digital experiences through data-driven experimentation. It offers a comprehensive platform for designing, conducting, and analyzing AB tests, ensuring that organizations can make informed decisions to enhance user engagement and conversion rates. Kameleoon features an intuitive interface that allows... Read more about Kameleoon

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Location

France

Evolv AI is an innovative UX software solution that leverages artificial intelligence to optimize user experiences and enhance website performance. Designed for businesses looking to improve engagement and conversion rates, this platform uses advanced algorithms to analyze user behavior and preferences. By conducting A/B testing and multivariate testing, Evolv AI helps organizations identify the m... Read more about Evolv AI

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$0 Per year

Location

United States

LaunchDarkly is a leading application development software focused on feature management and experimentation for software teams. The platform enables developers to implement feature flags seamlessly, allowing organizations to deploy code while controlling feature releases. With LaunchDarkly, teams can test new features in production, gather real-time feedback, and make data-driven decisions about ... Read more about LaunchDarkly

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Available

Pricing Type

$10 Per user

Location

United States

ABtesting.ai is a robust A/B testing software platform that allows businesses to optimize their marketing campaigns, websites, and product offerings by testing different variations and analyzing the results. This tool provides an intuitive interface for creating A/B tests, allowing marketers and product managers to test everything from headlines and images to call-to-action buttons and page layout... Read more about ABtesting.ai

Free Trial

Available

Pricing Type

$19 Per user

Location

Uruguay

Adobe Target is a robust A/B testing software designed to help businesses optimize their digital experiences and increase conversion rates by testing different variations of web pages, advertisements, and other online content. The platform allows marketers and product teams to run experiments on websites, mobile apps, and other digital touchpoints to identify which version of a page or feature per... Read more about Adobe Target

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Frequently Asked Questions

It’s a platform that uses artificial intelligence to run and optimize A/B tests more efficiently than traditional tools.

AI automates analysis, predicts winners faster, personalizes content, and dynamically adjusts traffic for better results.

Real-time data analysis, predictive recommendations, auto-traffic allocation, multivariate testing, and behavioral targeting.

It reduces human error, accelerates insights, and enables more complex testing without the need for data scientists.

Yes, by quickly identifying the best-performing content or design, these tools help maximize engagement and conversions.

Most AI-based A/B testing software supports both platforms for consistent experimentation across user journeys.

Yes, many offer scalable plans, simplified interfaces, and automation that make them ideal for businesses of all sizes.

AI segments users based on behavior and dynamically delivers content tailored to each group during testing.

Most tools offer low-code or no-code setups, making them accessible for marketers and product managers.

Scroll through this list to discover top-rated AI A/B testing platforms based on user reviews, features, and performance.